Boardrooms are under pressure to make big bets on AI even as the ground continues to shift beneath their feet. Jean‑Philippe “JP” Maheu has lived in that tension for decades, growing his digital business through the first wave of internet disruption, the social media advertising boom, and now AI-powered video. As the new chairman of Moments Lab, an AI video search company, he leverages his senior leadership roles at Twitter, Bluefin Labs, Ogilvy & Mather, and Razorfish to help boards connect emerging technologies to real revenue, customers, and workflows.
In this Q&A, we share how boards are thinking about growth, talent, and resilience so they can seize opportunities and pivot before the market forces them.
What are the most pressing topics your board is currently working on?
Growth and our product roadmap are two of the most commonly discussed topics at the board level.
We want to build on the growth we have enjoyed over the past two years. To achieve this, we believe that in addition to Europe, the US market is a market that we absolutely must win against. Our goal is to accelerate our growth in the U.S. and be recognized as a leader in AI-powered video discovery. We're also looking at other areas outside of the media and entertainment industry where our video discovery platform could be useful.
On the product side, we continue to innovate. A good example is the work we did on the IBC Accelerator’s “AI Agent Assistants” project, which culminated in a showcase at IBC 2025 in Amsterdam.
We collaborated with our fellow vendors to build an orchestrator agent for live broadcast workflows. Multiple agents work together to perform execution reordering on live broadcasts. The live demo offered a glimpse into the control room of future television, where humans collaborate with agents to produce high-quality news and entertainment.
How do you alleviate some of your company's toughest challenges?
Keeping up with advances in AI is both an opportunity and a challenge. The pace of innovation in AI is tremendous, and so is the amount of capital being invested. The best way for us to continue to be successful is to be clear about the work we do for our clients, the markets we focus on, and focus 100 percent on serving them.
What's new in the way we hire directors?
The composition of our Board of Directors is a critical element of our success. Our goal is to become a high-functioning board that supports CEOs and management teams through strategic insight, market knowledge, access to clients and partners, and executive guidance.
To do this, our Board of Directors must be comprised of people from diverse backgrounds who have the necessary skills and experience to engage in valuable discussions and align around a single vision and strategy, as well as the ability to pivot when necessary.
How are boards responding to the opportunities and risks of emerging technologies?
Moments Lab is one of the emerging technologies that is challenging decades-old ways of doing things. Each member of our board of directors is deeply invested in the world of technology and stays on top of developments and trends in the technology industry.
One of the things we have planned for the first half of 2026 is AI training to help us stay on top of the latest trends and innovations. This AI training is likely to occur twice a year at board level.
What are your strategies to help your company remain resilient?
Resilience is about adaptability and grit. One of our values is customer centricity. That's why we listen to our clients' business needs, gather feedback, and test new features with our partners that continually deliver value. There's no better way to innovate in the application world than by bringing technology to your clients, learning from them, and iterating.
