Nike Mission Statement | Vision | Values ​​| Strategy (2024 Analysis)

fun facts – Ever wondered about the iconic Nike Swoosh logo? Created in 1971 by graphic design student Carolyn Davidson, it symbolizes Nike, the winged goddess of victory from Greek mythology .

It's no secret that Nike is one of the most famous and recognizable brands today, and not just in the sports and apparel fields. Nike's transformation from a standard retailer to a much larger company shows this.The company earned more than $46 billion Every year (2022) we continue to grow.

As a company with an incredibly long history and significant growth, Nike is one of the most notable companies for its longevity and brand success.

Nike's humble history began with an athlete at the University of Oregon. phil knightand his coach, bill bowermanin 1964. Together, the two founded a company called. blue ribbon Sports was operated as an agency for Onitsuka Tiger, a Japanese shoe manufacturer.

Knight and Bowerman traveled to track meets around the state to sell their shoes from the back of Knight's car.

From humble beginnings to the present, Nike is the world's largest supplier of sports shoes and apparel. many competitors. In 2022, Athletic The brand was valued When it's finished 50 billion dollars,it is the most valuable sport Brand in business, report interbrand.

in forbes world ranking Nike ranks in 2022 13^th best employer, 37^n.d. world's best employer and 105^th Best Employer for Veterans.

PThe secret to Nike's huge success is its focus on partnerships with professional athletes. Nike fully partners with many top athletes to promote and promote their products, apparel, and designs.The first professional athlete they brought in for endorsement was a Romanian tennis player Irie Nastase.

In 2015, Nike announced an eight-year deal with the NBA, defeating the league's previous sponsor Adidas and securing the top spot in basketball. The deal will see all NBA franchise players and team members wear uniforms (jerseys and shorts) featuring the iconic logo at the beginning of the 2017-18 basketball season. nike swoosh logo.

One of their most successful partnerships was with a famous basketball player. Michael Jordan. Through the long-term partnership between Jordan and Nike, air jordan brandOne of Nike's most popular and famous brands.

Since the success of the Air Jordan Brand, Nike has continued to forge partnerships with some of the biggest names in basketball, including signature designs for Jason Kidd, Vince Carter, LeBron James, Kevin Durant, Paul George and the late Kobe Bryant.

In 2021, Nike's famous NEXT% platform revealed that footwear manufacturers can deliver barrier-breaking sports shoes with the following features: sustainable innovation To protect the future of the earth.

Consumers are highly anticipating the release of the Nike Air Zoom Alphafly NEXT% and the debut of two new Nike Air Zoom models.Nike's ZoomX Vaporfly Next% It has won several innovation awards.

There are many factors behind Nike's success, partnership agreements, secure advertising, and overall brand popularity that allow Nike to grow and outperform its competitors.

nike mission statement

“Bringing inspiration and innovation to all athletes around the world.”

So let's see what that means.

• breakthrough innovation

Nike believes so. new ideas We can change the way people play sports and change the world.Nike showed off innovation with technical design advanced running shoes For Kenya's Eliud Kipchoge, the athlete helped set the time. 1:59.40 It goes around a 42.2 mile course.

The company focuses on sustainability and solving salient problems. Environment issues we face. Nike introduced Flyknit technology during his 2012 London Olympics. Recycle 1 billion plastic bottles It is processed into fabric for making footwear and apparel. The company had hoped to make the 2020 Olympics the most sustainable world championships ever before it was canceled.

Nike's top priorities are community and social responsibility. That's why their actions speak for themselves, investing more than $81 million back into their communities.Nike's Made to Play program has changed the lives of many people 15 million children and helped train nearly 100,000 coaches.

Nike understands that promoting diversity and inclusion requires making important changes within the company. In 2021, Nike continued to maintain its global pay parity ratio for men to women and minorities.

nike vision statement

Nike does not provide a separate vision statement, but you can use the statements below to understand their vision.

“Our mission is the driving force behind everything we do to expand human potential. We create ground-breaking sports innovations, make our products more sustainable and foster creativity and diversity. We do that by building a global team that positively impacts the communities where we live and work.”

Nike's purpose

“Our purpose is to unite the world through sport to create a healthy planet, active communities and a level playing field for all.”

Here is our analysis of Nike's purpose:

Moving the world forward is at the heart of Nike's vision. That's why Nike invests in and partners with community organizations around the world to advance sports and level the playing field.

For decades, Nike has designed shoes that take a variety of sports to the next level. Nike Vaporfly Next% Thanks to this shoe, a Kenyan runner became the first human to complete a 26.2-mile marathon in less than two hours.

This record is considered one of humanity's greatest achievements in track and field, and Nike played a key role.

In today's divided world, equality and inclusion are fundamental pillars of any company or workplace. At Nike, we are committed to fostering an environment where respect, inclusion and empowerment are practiced every day.

The company has hired Megan Rapinoe, LeBron James, Serena Williams, Colin Kaepernick and more than 30 other athletes to lead its efforts. equality campaign For 2020.

Through sport, Nike's purpose is unity. Nike is committed to thriving communities, a healthy planet, and a level playing field for all of us.

NIKE CORE VALUES

Nike's core values ​​are centered around its vision, mission and purpose.

Nike's core values ​​are:

1. community
2. sustainability
3. Diversity
4. be socially responsible

These values ​​are at the core of Nike and will continue to move us forward even in the unknown global future. These core values ​​are reflected in our dedication to success in business and society.

in a letter from President and CEO of NikeJohn Donahoe said:

“I believe that sport has the power to transform lives and communities, and that our society is more divided than ever, polarization is draining our institutions and climate change is At a time when our very survival is threatened, I believe in the power of sport to unite us and change the world for the better.”

conclusion

Nike's mission, vision, purpose and values ​​are clear. The company uses these core principles to model its brand on equality, diversity, social and environmental impact, and the evolution of sport.

When asked about the future of the company, John Donahoe, Nike President and CEOI have written,

“We continue to strive to bring sports to children and communities everywhere by expanding on the more sustainable solutions that teams across NIKE are tirelessly developing every day. , NIKE continues to innovate for all athletes, everywhere, level the playing field for everyone, and challenge the existing system as we move towards a more circular future. We lead. And by constantly challenging ourselves to do better and think bigger, we can and will create the future we want to see. ”

References and further information