What is the vision for your business? And how does that vision drive your mission? It's easier to bring together the best people to accomplish a challenging task than to pursue something boring.
In fact, a trip to the moon will attract more talent than digging into the ground, because it's more difficult and more exciting. Think about it: almost every kid would rather work for the US space agency NASA than for one of those tunnel-digging companies, because NASA is inspiring.
In this lecture, we'll show you how crafting a winning vision can help you attract and retain top talent, and win the market in the process. An ambitious vision with purpose built in will galvanize all the ingredients needed for production at scale, from capital to labor and beyond.
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“I want to organize the world's information” is a more inspiring goal than “I'm building a website to store data.” “I want to build a digital human community for all people in the world” is more inspiring than “I'm creating a website to share photos and videos.”
What is your business vision? How can you create a great vision? Join me tomorrow for Tekedia Mini-MBA Live where I will teach you “Creating and Executing a Powerful Business Vision.”
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