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The long tail business model was popularised by former Wired Magazine editor Chris Anderson, who coined the phrase “long tail” and wrote a book on the subject called The Long Tail: Why the Future of Business Is Selling Less of More. The long tail business model suggests companies can profit from selling low-volume niche products. In theory, selling a significant number of these products is more profitable than selling fewer, more popular products. AspectExplanationDefinition of Long-Tail Business ModelThe Long-Tail Business Model is a strategy that focuses on offering a wide array of niche or specialized products, services, or content, rather…

Small businesses with fleets can benefit from savings and expense management tools built into vehicle fuel cards. Depending on the card, you can earn a base rate of 2 to 8 cents per gallon of fuel, with the potential for even bigger rebates through our partner network.unlike others business credit card While you can earn rewards on everything you spend, most fleet cards only earn rebates on fuel. Also, some gas stations only offer discounts at certain gas stations. But it's often attractive to business owners. You can limit these cards to fuel-only purchases, track your spending in real-time, and…

Invest Fest, the financial education conference, returns to Atlanta in August. This is his fourth year that the conference has been held in the city.Atlanta Mayor Andre Dickens said it made sense for the city to host the conference because Atlanta is a place where people come “to secure their stuff, as they say.””If you don't have economic knowledge, you can't do that,” Dickens said at a press conference Thursday announcing the event dates.Credit: Olivia BoudinCredit: Olivia BoudinInvest Fest is hosted by the operators of Earn Your Leisure (EYL), a popular financial education platform with podcasts, online courses, events, and…

Value-added services are very different from traditional standalone products and services. They are increasingly important to most companies’ success, but they require distinct pricing and management strategies. Managed adroitly, they are prime contributors to a company’s strategic differentiation and profitable growth; managed as traditional standalone customer offerings, they will be both competitively ineffective and breakeven at best. It is very helpful to think about value-added services, like vendor-managed inventory or product co-design, as “extended products”—that is, the combined set of products and services that produce integrated value for customers. This is very different from simply adding another set of traditional…

Risk management is an important responsibility of corporate boards, but specifically how boards determine the level of acceptable risk that is appropriate for their companies appears to be of increasing importance. Many corporate executives are feeling pressure to improve profits in the current high inflation, high interest rate environment. As major stock exchanges continue to set records and some companies post record profits, investors wonder why our company isn't doing so. Members of a company's board of directors should re-evaluate the risk assumptions they have already made for their business plans and whether they are still acceptable after factoring in…

As businesses look to move from scalability to hyperscalability, the effort and implementation process are often overlooked as key considerations. If scaling is still resource intensive, hyperscalability remains unattainable. Automation is available to businesses of all sizes and is one of the components that reduces the barriers to hyper-scalability. Automation allows businesses to meet significantly increased demand without sacrificing performance or incurring prohibitive costs in scaling human, technical, and resources. How Automation Drives HyperscalabilityEnhancing efficient resource management is one of the key benefits that automation brings to a hyper-scalable solution, as resource efficiency is at the core of scalability. As…

Artificial intelligence (AI) can be used across many aspects of business planning, improving the accuracy and efficiency of processes like inventory planning, logistics, financial and sales analysis and forecasting, and project management. Entrepreneurs looking to launch a new business can also use AI to their advantage in writing a business plan. However, the specific roles and applications of AI in business planning can vary depending on the nature and requirements of the business or industry. Key Takeaways AI can significantly improve the accuracy and efficiency of data analysis for business planning and help identify new sales and business growth opportunities.Incorporating…

company: boeing company CEO: David L. Calhoun Founder: William E. Boeing Year of establishment: 1916 main office: Chicago, Illinois Employee (May) 2021): 141,000 type: public Ticker symbol: BA Annual revenue (2020): 58.16 billion USD Profit | Net profit (2020): -$11.9 billion Products and services: Commercial airliners | Private jets | Light aircraft | Satellites | Air defense weapons | Security systems | Helicopters | Global services | Boeing Capital | Information and communication systems Competitors: Airbus | Lockheed Martin | General Dynamics | GE Aviation | Industrial Select Sector | United Technologies | Northrop Grumman | Raytheon Fun fact: Did…

company: chipotle pepper CEO: Brian Nicol Year of establishment: 1993 main office: Newport Beach, California Number of employees: 97.660 Trade symbol: CMG Market capitalization (July 2022): $37.6 billion Annual revenue (2021): $7.55 billion Profit | Net profit (2021): $652.98 billion Products and services: mexican style fast food Competitors: Qdoba Mexican Eats “Baja Fresh Mexican Grill,'' “Moe's Southwest Grill,'' and “Rubio's Coastal Grill.'' Did you know that?Chipotle had its humble beginnings in an abandoned ice cream shop.. Chipotle Mexican Grill (CMG), commonly known as Chipotle, is a Mexican-style fast food chain. This brand has proven how strategic targeting and positioning of…

company: mcdonalds company CEO: Chris Kempczinski Founder: Richard and Maurice McDonald Year of establishment: 1940 main office: Chicago, Illinois employee (2021): 200,000 type: public Ticker symbol: M.C.D. Revenue (2021): 23.2 billion USD Profit | Net profit (2021): 7.5 billion USD Products and services: fast food and drinks Competitors: Burger King | Chipotle | Wendy's | Shake Shack | Kentucky Fried Chicken Chick-fil-A | Subway | Dunkin Donuts | Starbucks | Panera Bread | Did you know that? McDonald's is the world's largest toy supplier. Don't forget the toy he gets at every fun meal. McDonald's overview McDonald's was founded in…