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What Taylor Swift is teaching women about businessGetty Images Taylor Swift has more than just the ability to churn out catchy songs. In fact, Swift is a master of business acumen, with a keen sense of strategy and knowing when to stick to her guns. Her success is no coincidence and serves as an excellent example for anyone looking to build a brand or develop a career. Whether you're a fan of Swift's music or not, there's no denying the valuable lessons we can all learn from her entrepreneurial spirit and drive. Whether you consider yourself a fan of Taylor…

Branding is not just a concept for companies. It is the way individuals express themselves to the world. In the latest episode of The Small Business Show, we discuss how your company's brand is a powerful tool for growing your business. We'll be joined by personal branding strategist, keynote speaker, award-winning author, and Selfbrand.com founder Catherine Kaputa. Since starting the fight for New York, Kaputa has led the famous “I Love New York” campaign. She said that despite her best efforts, her team was unable to obtain President Ford's assistance. It wasn't until they invested in brand research that they…

As your business becomes more complex, so does your efficiency. As you add more people to your team, you need more advanced infrastructure to keep your company running smoothly. Without a plan, you won't know if you're maximizing productivity in all areas of your growing business. Understanding business operations helps business leaders maintain efficiency while scaling. Here's how to optimize business operations to support the success of your company. What is business operation? Business operations are the collection of day-to-day tasks and processes that a company performs to generate revenue. Efficient operations make the most of a company's resources, reduce…

2024 is just around the corner, which means it may be time for business owners to “reimagine” their business strategy. In the latest episode of The Small Business Show, we welcome America's number one small business expert, CEO of Quintessence Group, and best-selling author, Melinda Emerson. Emerson, also known as the “SmallBizLady,” has experience acquiring and retaining small business clients. She specializes in helping Fortune 500 clients and small businesses effectively leverage digital marketing, guiding them through key development stages and providing advertising advice to small businesses. With less than 60 days until the new year, there are several considerations…

As your business becomes more complex, it can also become less efficient. As you add more people to your team, you need a more sophisticated infrastructure to keep your company running smoothly. Without a plan, it's difficult to know whether you're maximizing productivity in all areas of your growing business. Understanding business operations helps business leaders maintain efficiency as they scale. Learn how to optimize your business operations to support your company's success. What is business operations? Business operations are the collection of routine tasks and processes that a company performs to generate revenue. Efficient operations maximize the use of…

As a new entrepreneur, you’re likely short on two precious resources: time and money. Startups don’t make a profit right away, and without funds to pay yourself or employees, the race is on to make a sale. That’s why so many first-time businesses choose dropshipping. By outsourcing manufacturing, warehousing, and shipping to a third-party seller, you can keep costs low and focus on actionable tasks like marketing and creating a great online shopping experience.  Just because dropshipping is an accessible business model, however, doesn’t mean you necessarily know where to get started. No worries! Follow this step-by-step guide on how…

There are well over 250 makeup lines represented by beauty giant Sephora. Any one of those brands may sell 10 different mascaras, promising every feature from lengthening to curling to water resistance. Customers are faced with a good problem: there’s too much choice. For would-be entrepreneurs pursuing small business ideas in the beauty space, this saturation presents a real challenge. Is there really room for another BB cream? Another matte lipstick? How do you, a budding makeup brand founder, get your products to stand out in a crowded market? How does a new mascara get visibility among the literal thousands?  Surprisingly,…

Whether you need a quick startup overview or a detailed plan for investors, a business plan includes six key elements outlined in a free template and explained below. must be present. The main difference between starting a small business and starting an investor-funded business is the market research and operational and financial details needed to support the concept. 1. Your mission or vision Start by declaring your dream for your business. You can also call this an executive summary, vision statement, or mission. Whatever you call it, the first part of your business plan summarizes your idea by answering five…

Left to right: Stephen Massey, co-founder of Health Action Alliance; Stephen Levin, co-founder of Health Action Alliance; Caroline Jackson, Associate Director, Health Action Alliance and Corporate Action to End HIV; Harold Phillips, White House Director of National AIDS Policy.Dr. Robin Neblett-Fanfair, Acting Director, Division of HIV Prevention, CDC; Mario Harper, Director, Health Action Alliance and U.S. Business Initiatives to End HIV;Today I am participating Termination Disclaimer (Federation) at the Annual Federation Conference. Since its launch on World AIDS Day last year, the coalition has grown into a coalition of 40 companies that continues to engage businesses in accelerating public-private partnerships…

Important information Your capital is at risk. All investments involve some degree of risk, and it is important to understand its nature. The value of investments can go down as well as up, and you could get back less than you invest. read more Investing money in renewable energy is one of many ways to protect our planet from the ravages of climate change. But we often forget that where we invest our money can make a difference. Below we will discuss: What types of renewable energy are there? How do you start investing in renewable energy? What will the…