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Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers spend more time on social media, the channel offers unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy. Today, your social media marketing strategy can make or break your brand. The following statistics from The 2023 State of Social Media Report and The 2023 Sprout Social Index™ showcase the…

Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers spend more time on social media, the channel offers unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy. Today, your social media marketing strategy can make or break your brand. The following statistics from The 2023 State of Social Media Report and The 2023 Sprout Social Index™ showcase the…

Emmanuel Cherry, chief executive of the Construction Companies Association of Ghana, sits in a cafe on the edge of the Accra Children's Park, near the derelict Ferris wheel and children's train, as the government agency prepares thousands of They were tallying up the amount owed to contractors.He said the outstanding amount, excluding interest, totaled 15 billion cedis, or about $1.3 billion. “Most of our contractors are home-based,” Cherry said. Their workers were laid off.As in many other countries in this West African country, contractors have to wait in line to receive their money. The teacher trainees are claiming that they…

This national initiative is a week of intensive activity to tackle corporate crime through prevention, information sharing, targeted enforcement and community engagement. BIRA, which works with more than 6,000 independent businesses of all sizes across the UK, said this week police, businesses and the public should focus on solutions as rising crime poses a serious threat to retailers. He said he would encourage cooperation. Activities highlighted this week include high-visibility patrols, crime prevention training, information sharing, and apprehending violent criminals. The ShopKind campaign against retail violence will also be highlighted. Bira CEO Andrew Goodacre said: “We strongly support this joint…

The merger of the UFC and WWE is one of the biggest moments in the history of martial arts and entertainment. The two companies have been in healthy competition for years, but have now merged under the name TKO Holdings Group. However, Dana White made a shocking revelation that this would have happened a long time ago, thanks to Shane McMahon.Vince McMahon's son, Shane, has always been a business-minded person and dreamed of building something similar to his father and grandfather. However, the elder Mr. McMahon was less supportive of his son's ambitions. Dana White claims Shane McMahon wanted to…

For anyone who wants to become an entrepreneur, Germany can be a great location for starting a new business. This is attested to by the large number of small and medium-sized enterprises (SMEs) that form the backbone of the German economy. There are, however, a few administrative issues that need to be taken care of before you can officially become your own boss.Point of Single Contact (Einheitlicher Ansprechpartner)The first port of call for any expat wishing to start a business in Germany should be your local Point of Single Contact (Einheitlicher Ansprechpartner – EA). Since 2009, every federal state (Bundesland) in…

By taking a step back and reviewing the current business situation and possible pivot points, leaders can gain new perspective on their 2024 strategy, writes Dave Coffaro. 3 minute read leadership strategy Sesame/Getty Images Most organizations begin their new year's business planning efforts in the fourth quarter. Leaders are focused on analyzing year-to-date financial performance, defining growth expectations, and developing business plans for next year. Cofaro Another familiar ritual is that by the end of the first quarter of a new year, a business plan is reduced to just a budget. From that point until the end of the year,…

Contains physical assets that you see in your daily life More than 1.8 million professionals use CFI to learn accounting, financial analysis, modeling, and more. Start with a free account and explore over 20 always-free courses and hundreds of financial templates and cheat sheets. What is infrastructure investment? Infrastructure investment is a type of “real asset” and includes physical assets that we see in our daily lives, such as bridges, roads, highways, sewers, and energy. These types of assets are very important for a country's development. Investors often invest in infrastructure because it is non-cyclical and provides stable and predictable…

The relationship between lawyers and marketing and business development professionals at large law firms is changing. This role has historically been seen as something like a “lawyer concierge,” that is, someone who takes direction from partners in hopes of helping generate more business, but more Firms are starting to empower business development personnel to proactively generate tips and leads for the firm's business. Industry observers say law firms that continue to limit business development personnel to traditional narrow roles are likely to see job cuts in their marketing departments. Recently, some law firms have already seen significant changes in their…

Take-out Small businesses are all-in: 95% of small businesses in the United States use at least one technology platform, and the use of high technology correlates with increased sales, employment, and profits. Many companies are already using AI. Almost one in four small and medium-sized businesses have implemented artificial intelligence (AI) to improve marketing and communications performance. AI users had a 12 point increase in the likelihood of increased profits compared to non-AI users. Tired of regulation: Despite the benefits of technology, about half of small business owners express concerns about potential technology regulations and increased costs and litigation resulting…