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Businesses of all sizes are discovering that text message marketing can (and should) be integrated into their overall marketing strategy. According to Pew Research, 97% of Americans own a mobile phone, and of those, 85% own a smartphone. Most of these people prefer text messaging to calling, making Short Message Service (SMS) an attractive marketing solution.There are many ways to easily capture your customers' phone numbers. With an organized customer database and a thoughtful marketing strategy, SMS can be a great way to connect with customers and increase sales.What is Text Message Marketing?Text message marketing (also known as SMS business…
When you meet with senior executives at companies, they give a variety of excuses for why they don't or can't innovate. The most commonly repeated excuse is that they simply don't have the budget. So how do you address this challenge? Where should you cut costs and where should you innovate? A surprising 80% of an organization's processes are not industry specific. Whether you think about HR, finance, forecasting, marketing, or any other department, most of the processes and functions within those functions are not industry specific. It's the same for everything from Costco to JP Morgan Chase to IBM.…
Nelly Acarp Sole proprietorships and partnerships do not have to report business ownership. … [+] information.Getty Beneficial Ownership Information (BOI) reporting rules, with their stiff monetary (and even criminal) penalties for non-compliance, have caused fear and confusion among small business owners across the country. To add to the confusion, some U.S. lawmakers are now calling for the repeal of the Corporate Transparency Act (CTA), the law that mandates BOI reporting. So what can we expect, and what should business owners who have not yet filed their BOI reports with the U.S. Department of the Treasury's Financial Crimes Enforcement Network (FinCEN)…
As a CEO, you can choose how involved you want to be with your senior executives on issues that are beyond the direct scope of their jobs. It's a spectrum, but let's consider two ends of the spectrum: bilateral and collective approaches. The reason many CEOs stick with a bilateral approach is because they aren't the ones who experience its negative effects. All of their meetings are clear, focused, and efficient. All of their executives leave the CEO's office happy and with a clear understanding of what to do next. Further down the organization, these disagreements surface, leading to conflict,…
Bill Spaself, a longtime Citigroup employee, has seen many business cycles come and go, and has seen many companies raise capital at the wrong point in those cycles. “The result can be a significant reduction in management ownership and shareholder value,” Mr. Spaself says. “It also creates undue pressure and stress throughout the organization.” After a long career in banking, Spathelf is now CFO and founding partner of Indio, California-based Helicoid Industries, a company with technology to make composites lighter, stronger, more impact resistant and less expensive to produce. As such, he is experiencing the current business cycle from the…
PepsiCo's Frito-Lay, Quaker and beverage businesses suffered weak revenue growth and declining volumes, despite revenue and volume growth in international markets. Sales volumes at Frito-Lay North America, PepsiCo Beverages North America and Quaker Foods North America declined 3%, 4% and 20%, respectively.With 27% of PepsiCo's net sales coming from Frito-Lay, the company “will need to increase investments in promotional discounts beyond its original plan to improve volume trends,” financial services firm TD Cowen said in a recent white paper.Sales of Frito-Lay salty snacks fell 0.7% in the 12 weeks ended June 1, a 50 basis point decline, according to TD…
What do human capital management, succession planning, employee engagement, diversity, equity and inclusion, and leadership training and development have in common? These are new common responsibilities and areas of oversight that fall under the purview of compensation committees today, whose remit has expanded beyond executive pay and benefits. Mercer research shows that since 2016, the percentage of S&P 500 compensation committees whose titles indicate a broader mandate beyond just compensation has increased from roughly one-third to just over 50%. Given this trend, which now accounts for more than half of large U.S. companies, here are three key areas for directors…
IMARC Group's report “Apparel Manufacturing Plant Project Report 2024: Industry Trends, Factory Setup, Machinery, Raw Material, Investment Opportunities, Cost & Revenue” provides a complete roadmap for setting up an apparel manufacturing plant. The report covers various aspects right from a broad market overview to intricate details like unit operations, raw material & utility requirements, infrastructure needs, machinery requirements, manpower needs, packaging & transportation requirements, etc.In addition to the operational aspects, the report also provides detailed insights into the apparel manufacturing process, project economics, covering vital aspects like capital investment, project funding, operational costs, revenue and expenditure forecast, fixed and variable…
BRENTWOOD, Tenn. — July 11, 2024 — Merritt Janow, chairman of the board of directors at Mastercard, was today named “Independent Director of the Year” by Corporate Directors as part of the magazine’s sixth annual Board Leadership Awards, presented in collaboration with AlixPartners. Ms. Janow was recognized by a distinguished panel of public company board members for her work leading Mastercard's CEO transition and her key role in Mastercard's cybersecurity leadership to combat quantum and AI computing fraud, which are critical to the company's success. She also serves on the boards of directors of The New Economy Fund, Aptiv PLC,…
IMARC Group's report “Polyester Filament Yarn Manufacturing Plant Project Report 2024: Industry Trends, Plant Setup, Machinery, Raw Material, Investment Opportunities, Cost & Revenue” offers a comprehensive guide to setting up a Polyester Filament Yarn Manufacturing Plant. The report covers various aspects ranging from a broad market overview to intricate details such as unit operations, raw material & utility requirements, infrastructure needs, machinery requirements, manpower needs, packaging & transportation requirements, etc.In addition to the operational aspects, the report also provides detailed insights into the Polyester Filament Yarn Manufacturing Plant, project economics, covering vital aspects like capital investment, project funding, operational expenses,…