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Home » Boom And Bust Cycle In A Nutshell
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Boom And Bust Cycle In A Nutshell

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The boom and bust cycle describes the alternating periods of economic growth and decline common in many capitalist economies. The boom and bust cycle is a phrase used to describe the fluctuations in an economy in which there is persistent expansion and contraction. Expansion is associated with prosperity, while the contraction is associated with either a recession or a depression.

Aspect Explanation
Boom and Bust Cycle – The Boom and Bust Cycle, also known as the economic or business cycle, refers to the recurring pattern of economic expansion (boom) and contraction (bust) that occurs in market economies. This cycle is characterized by periods of rapid economic growth followed by downturns or recessions.
Phases – The cycle typically consists of four phases: expansion, peak, contraction, and trough. Expansion is marked by rising economic activity, while the peak is the highest point of growth. Contraction leads to a decline in activity, and the trough is the lowest point before recovery.
Causes – Several factors contribute to the boom and bust cycle, including changes in consumer spending, business investment, monetary policy (interest rates), government fiscal policy, and external shocks like financial crises or natural disasters.
Boom Phase – During the boom phase, the economy experiences robust growth. Businesses expand, employment rises, and consumer spending increases. Asset prices, such as real estate and stocks, often soar. This phase can lead to optimism and overconfidence.
Peak Phase – The peak is the zenith of economic growth. It’s characterized by maximum employment, high levels of production, and strong consumer demand. However, it’s also when inflationary pressures may build, and bubbles in asset markets can develop.
Contraction Phase – Contraction marks the transition from economic growth to decline. Economic indicators such as GDP, employment, and consumer spending start to decline. Businesses may cut back on investments, and consumer confidence wanes. This phase can lead to layoffs and financial stress.
Trough Phase – The trough is the lowest point in the cycle. Economic activity reaches its nadir, and unemployment may peak. Asset prices can plummet, and businesses face financial challenges. It’s often a period of economic hardship, but it also sets the stage for recovery.
Recovery – After the trough, the economy enters a recovery phase. Economic indicators begin to improve, and businesses cautiously invest. Employment gradually rises, and consumer confidence returns. The recovery phase eventually leads to a new expansion, restarting the cycle.
Impacts – The boom and bust cycle can have significant impacts on individuals, businesses, and governments. For individuals, it affects employment and income stability. Businesses must adapt to changing market conditions. Governments often use policy tools to mitigate economic fluctuations.
Investment Strategy – Investors often adjust their strategies based on where they believe the economy is in the cycle. During booms, they may seek growth assets, while in busts, they may opt for defensive assets. However, timing the market perfectly is challenging, and diversification is key.
Policy Response – Governments and central banks may implement various policies to manage the boom and bust cycle. For instance, they can use monetary policy (changing interest rates) or fiscal policy (government spending) to stimulate or cool down the economy as needed.

Understanding the boom and bust cycle

Boom and bust cycles affect most areas of an economy, including sales, profits, employment rates, the housing market, government spending, and financial market performance.

Since the Wall Street Crash of 1929, there have been 28 boom and bust cycles of varying intensity, frequency, and duration.

What causes boom and bust cycles?

Why do boom and bust cycles occur? In other words, why does economic growth not follow a long, steady, upwards trajectory?

The answer can be found in the monetary policy of central banks. During periods of prosperity, banks lend money to individuals and businesses at low-interest rates.

This money is then invested into technology, stocks, and real estate, among many other things, with investors earning higher returns as the economy grows. 

When capital is easily available, individuals tend to overinvest. This practice is called malinvestment, where money is invested in a wasteful way.

The abundance of capital also stimulates more demand, which creates a virtuous cycle of prosperity.

If demand outpaces supply, the economy can overheat. Too much capital chasing too few goods causes inflation, which then causes investors and businesses alike to try and outperform the market.

Bad investments then pour into the market as investors ignore the obvious risks.

During the bust phase of the cycle, investor confidence plummets. Apprehensive of a stock market correction, they pour capital into assets such as gold, bonds, and the U.S. dollar.

In a recession, discretionary spending decreases as consumers lose their jobs. The bust phase ends when prices are low enough to once again stimulate investor demand.

Phases of the boom and bust cycle

The boom and bust cycle has four phases, with each affording a more concise look at the machinations of alternating periods of growth and decline.

The four phases are:

Boom (expansion)

During the boom phase, economic growth accompanies a bull market with rising house prices, wage growth, and low unemployment.

This phase can last for years if growth remains in a healthy range of 2-3%.

However, if growth is above 4% for two or more consecutive quarters, the boom phase may be coming to an end.

End of boom (peak)

The point where expansion reaches a maximum value.

The National Bureau of Economic Research defines this phase as the inflection point where an economy ceases to expand.

Bust (contraction)

As most can appreciate, the bust phase is brutal, short, and devastating.

Bust phases last an average of 11 months and are characterized by an unemployment rate of 7% or higher and a devaluing of investments.

If the contraction of the economy lasts more than 3 months, it is considered a recession. Any resultant stock market crash also causes a bear market which may last for years.

End of bust (trough)

the end of the bust phase is the point where the economy stops contracting and begins to expand.

Key takeaways

  • The boom and bust cycle describes the alternating periods of economic growth and decline common to many capitalist economies. Since the Wall Street Crash of 1929, there have been 28 boom and bust cycles.
  • The boom and bust cycle is caused by the monetary policy of central banks, who lower interest rates and freely lend capital during periods of prosperity. Irrational and unsustainable investment behavior then causes the economy to overheat. 
  • The boom and bust cycle has four phases: boom, end of boom, bust, and end of bust. The cycle is ultimately set in motion if economic growth exceeds 4% in two or more consecutive quarters. 

Key Highlights

  • Definition: The boom and bust cycle refers to the alternating periods of economic growth and decline that occur in many capitalist economies. It involves periods of expansion (boom) and contraction (bust), with the economy going through phases of prosperity and recession.
  • Cycle Impact: The boom and bust cycle affects various aspects of the economy, including sales, profits, employment rates, the housing market, government spending, and financial market performance.
  • Causes:
    • Central Bank Monetary Policy: Central banks play a role in the cycle by lowering interest rates and lending capital during periods of prosperity. This leads to excessive investments and demand.
    • Malinvestment: Abundant capital availability leads to malinvestment, where money is invested wastefully.
    • Inflation and Overheating: Excessive demand leads to inflation and economic overheating, with investors ignoring risks and making poor investments.
  • Phases of the Cycle:
    • Boom (Expansion): Characterized by economic growth, rising house prices, wage growth, and low unemployment. Sustainable growth is around 2-3%, but growth above 4% for consecutive quarters may signal the end of the boom phase.
    • End of Boom (Peak): The point where expansion reaches its maximum value and economic growth starts to slow down.
    • Bust (Contraction): Short and devastating, marked by high unemployment and devaluing investments. If the contraction lasts over 3 months, it’s considered a recession, often accompanied by a bear market.
    • End of Bust (Trough): The point where the economy starts recovering from the contraction phase.
  • History of Financial Bubbles: Examples of financial bubbles in history include Tulip Mania, Mississippi Bubble, South Sea Bubble, Stock Market Crash of 1929, Japanese Lost Decade, Dot-com Bubble, and the 2007-8 Global Financial Crisis.
Related Frameworks, Models, or Concepts Description When to Apply
Economic Cycle Economic Cycle refers to the recurring pattern of expansion and contraction in economic activity over time. The economic cycle typically consists of four phases: expansion, peak, contraction, and trough. During the expansion phase, economic output, employment, and income grow, leading to increased consumer spending and business investment. The peak marks the transition to a contraction phase, characterized by slowing growth, declining business activity, and rising unemployment. The contraction phase culminates in a trough, where economic activity reaches its lowest point before starting a new cycle of expansion. By understanding the economic cycle, policymakers, businesses, and investors can anticipate changes in economic conditions and adjust their strategies and decisions accordingly. Apply the Economic Cycle framework to analyze and forecast economic trends and business cycles. Use it to monitor key indicators such as gross domestic product (GDP), unemployment rate, consumer spending, and business investment to identify economic turning points and anticipate shifts in economic conditions. Implement Economic Cycle analysis as a framework for macroeconomic policy, business planning, and investment strategy to navigate economic fluctuations and mitigate the impact of boom and bust cycles on business performance and financial stability.
Keynesian Economics Keynesian Economics is an economic theory that emphasizes the role of government intervention in managing aggregate demand and stabilizing the economy. According to Keynesian theory, fluctuations in aggregate demand can lead to periods of economic instability and unemployment, particularly during recessions. To counteract these fluctuations, Keynesian economists advocate for government policies such as fiscal stimulus and monetary easing to boost demand and stimulate economic activity during downturns. By influencing spending, investment, and consumption, Keynesian policies aim to smooth out the boom and bust cycles and promote sustainable economic growth and full employment. Apply Keynesian Economics principles to design and implement countercyclical policies during economic downturns. Use it to advocate for fiscal measures such as government spending increases, tax cuts, and infrastructure investment to stimulate demand and create jobs, and for monetary policies such as interest rate cuts and quantitative easing to support credit expansion and liquidity provision. Implement Keynesian Economics as a framework for macroeconomic stabilization, economic policy formulation, and crisis management to mitigate the impact of recessions and depressions and promote recovery and growth.
Monetary Policy Monetary Policy refers to the actions taken by central banks to regulate the money supply, interest rates, and credit conditions in the economy to achieve macroeconomic objectives such as price stability, full employment, and economic growth. Central banks use monetary policy tools such as open market operations, discount rate changes, and reserve requirements to influence borrowing costs, investment decisions, and overall economic activity. During boom periods, central banks may tighten monetary policy by raising interest rates to curb inflation and prevent overheating, while during bust periods, they may ease monetary policy by lowering interest rates and providing liquidity to stimulate lending and spending. Apply Monetary Policy tools to manage the boom and bust cycles and stabilize the economy. Use it to adjust interest rates, conduct open market operations, and provide liquidity support to financial institutions to influence borrowing costs, credit availability, and investment decisions during different phases of the economic cycle. Implement Monetary Policy as a framework for macroeconomic stabilization, inflation targeting, and financial regulation to promote price stability, full employment, and sustainable economic growth and mitigate the adverse effects of boom and bust cycles on the economy.
Supply and Demand Dynamics Supply and Demand Dynamics refer to the interaction between producers and consumers in markets, where supply represents the quantity of goods and services that producers are willing to offer at different prices, and demand represents the quantity of goods and services that consumers are willing to purchase at different prices. Changes in supply and demand conditions can lead to shifts in market equilibrium and price levels, influencing production, consumption, and investment decisions. During boom periods, strong demand and limited supply can lead to rising prices and excess demand, while during bust periods, weak demand and excess supply can lead to falling prices and excess supply. By analyzing supply and demand dynamics, businesses and policymakers can anticipate changes in market conditions and adjust their strategies accordingly. Apply Supply and Demand Dynamics analysis to understand market trends and dynamics and anticipate changes in supply and demand conditions. Use it to assess market equilibrium, price levels, and inventory levels to identify opportunities and risks associated with boom and bust cycles. Implement Supply and Demand Dynamics as a framework for market analysis, pricing strategy, and inventory management to optimize resource allocation, maximize profitability, and mitigate the impact of supply-demand imbalances on business performance and financial stability.
Business Cycle Theory Business Cycle Theory is a theoretical framework that explains the fluctuations in economic activity over time as a result of changes in aggregate demand and supply. According to Business Cycle Theory, boom and bust cycles are caused by various factors such as technological innovation, monetary policy, fiscal policy, and external shocks, which influence consumer and business behavior, investment decisions, and overall economic activity. By analyzing the underlying drivers of business cycles, economists and policymakers can develop strategies to mitigate the impact of economic fluctuations and promote stability and growth. Apply Business Cycle Theory to analyze the underlying causes of boom and bust cycles and their implications for the economy. Use it to identify leading indicators, such as consumer confidence, business investment, and manufacturing activity, that signal changes in economic conditions and predict future trends. Implement Business Cycle Theory as a framework for economic forecasting, policy analysis, and risk management to anticipate and respond to changes in economic activity and mitigate the impact of boom and bust cycles on business and financial outcomes.
Financial Market Volatility Financial Market Volatility refers to the degree of variability or fluctuations in asset prices, trading volumes, and market liquidity over time. Financial market volatility can be influenced by various factors such as economic conditions, geopolitical events, investor sentiment, and policy decisions, which can lead to rapid price changes and uncertainty in financial markets. During boom periods, financial market volatility may be relatively low as investors are optimistic about future returns and willing to take on more risk, while during bust periods, volatility tends to increase as investors become more risk-averse and uncertain about market prospects. Apply Financial Market Volatility analysis to assess the level of risk and uncertainty in financial markets and anticipate changes in market conditions. Use it to monitor key indicators such as stock market indices, bond yields, and currency exchange rates to identify trends and patterns associated with boom and bust cycles. Implement Financial Market Volatility as a framework for portfolio management, risk assessment, and hedging strategies to protect against market fluctuations and preserve capital during periods of heightened volatility and uncertainty.
Housing Market Dynamics Housing Market Dynamics refer to the trends and conditions in the housing market, including home prices, sales activity, and housing supply and demand. The housing market plays a significant role in the economy, as it influences consumer spending, construction activity, mortgage lending, and household wealth. During boom periods, strong demand for housing, coupled with limited supply, can lead to rising home prices, speculative behavior, and excess leverage, while during bust periods, declining demand and oversupply can lead to falling home prices, foreclosures, and financial distress. By analyzing housing market dynamics, policymakers and market participants can assess the health of the housing market and its implications for the broader economy. Apply Housing Market Dynamics analysis to understand the drivers of housing market trends and fluctuations and their impact on the economy. Use it to monitor key indicators such as home prices, housing starts, and mortgage delinquencies to identify signals of boom and bust cycles in the housing market. Implement Housing Market Dynamics as a framework for real estate investment, mortgage lending, and housing policy to manage risks and opportunities associated with housing market fluctuations and support sustainable growth and stability in the housing sector and the economy.
Behavioral Economics Behavioral Economics is a field of study that examines how psychological factors and cognitive biases influence economic decision-making and market outcomes. Behavioral economists argue that individuals do not always make rational decisions based on perfect information and utility maximization but are often influenced by emotions, heuristics, and social influences. During boom periods, optimism, overconfidence, and herd behavior may drive speculative bubbles and excessive risk-taking, while during bust periods, fear, pessimism, and loss aversion may lead to panic selling and market crashes. By understanding behavioral economics principles, policymakers and investors can better anticipate and manage the behavioral biases that contribute to boom and bust cycles. Apply Behavioral Economics principles to analyze the psychological factors and cognitive biases that drive boom and bust cycles in financial markets and the economy. Use it to study investor behavior, market sentiment, and decision-making under uncertainty to identify patterns and deviations from rationality associated with market bubbles and crashes. Implement Behavioral Economics as a framework for risk management, investor education, and policy intervention to address behavioral biases and promote market stability and resilience in the face of boom and bust cycles.
System Dynamics Modeling System Dynamics Modeling is a methodology for understanding and simulating complex systems and their dynamic behavior over time. System Dynamics models represent the feedback loops, interactions, and delays that govern the behavior of systems and allow analysts to explore the effects of different variables and policies on system behavior. By developing System Dynamics models of the economy, policymakers and researchers can simulate the effects of different shocks, policies, and interventions on economic activity, employment, inflation, and other macroeconomic variables, helping to inform decision-making and policy design. Apply System Dynamics Modeling to simulate the dynamics of boom and bust cycles in the economy and explore the effects of different factors and policies on economic stability and growth. Use it to develop models of aggregate demand and supply, financial markets, and business cycles to analyze the drivers of economic fluctuations and identify strategies for mitigating their impact. Implement System Dynamics Modeling as a framework for policy analysis, scenario planning, and decision support to inform economic policymaking and promote resilience and stability in the face of boom and bust cycles.

Connected Economic Concepts

Market Economy

market-economymarket-economy
The idea of a market economy first came from classical economists, including David Ricardo, Jean-Baptiste Say, and Adam Smith. All three of these economists were advocates for a free market. They argued that the “invisible hand” of market incentives and profit motives were more efficient in guiding economic decisions to prosperity than strict government planning.

Positive and Normative Economics

positive-and-normative-economicspositive-and-normative-economics
Positive economics is concerned with describing and explaining economic phenomena; it is based on facts and empirical evidence. Normative economics, on the other hand, is concerned with making judgments about what “should be” done. It contains value judgments and recommendations about how the economy should be.

Inflation

how-does-inflation-affect-the-economyhow-does-inflation-affect-the-economy
When there is an increased price of goods and services over a long period, it is called inflation. In these times, currency shows less potential to buy products and services. Thus, general prices of goods and services increase. Consequently, decreases in the purchasing power of currency is called inflation. 

Asymmetric Information

asymmetric-informationasymmetric-information
Asymmetric information as a concept has probably existed for thousands of years, but it became mainstream in 2001 after Michael Spence, George Akerlof, and Joseph Stiglitz won the Nobel Prize in Economics for their work on information asymmetry in capital markets. Asymmetric information, otherwise known as information asymmetry, occurs when one party in a business transaction has access to more information than the other party.

Autarky

autarkyautarky
Autarky comes from the Greek words autos (self)and arkein (to suffice) and in essence, describes a general state of self-sufficiency. However, the term is most commonly used to describe the economic system of a nation that can operate without support from the economic systems of other nations. Autarky, therefore, is an economic system characterized by self-sufficiency and limited trade with international partners.

Demand-Side Economics

demand-side-economicsdemand-side-economics
Demand side economics refers to a belief that economic growth and full employment are driven by the demand for products and services.

Supply-Side Economics

supply-side-economicssupply-side-economics
Supply side economics is a macroeconomic theory that posits that production or supply is the main driver of economic growth.

Creative Destruction

creative-destructioncreative-destruction
Creative destruction was first described by Austrian economist Joseph Schumpeter in 1942, who suggested that capital was never stationary and constantly evolving. To describe this process, Schumpeter defined creative destruction as the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Therefore, creative destruction is the replacing of long-standing practices or procedures with more innovative, disruptive practices in capitalist markets.

Happiness Economics

happiness-economicshappiness-economics
Happiness economics seeks to relate economic decisions to wider measures of individual welfare than traditional measures which focus on income and wealth. Happiness economics, therefore, is the formal study of the relationship between individual satisfaction, employment, and wealth.

Oligopsony

oligopsonyoligopsony
An oligopsony is a market form characterized by the presence of only a small number of buyers. These buyers have market power and can lower the price of a good or service because of a lack of competition. In other words, the seller loses its bargaining power because it is unable to find a buyer outside of the oligopsony that is willing to pay a better price.

Animal Spirits

animal-spiritsanimal-spirits
The term “animal spirits” is derived from the Latin spiritus animalis, loosely translated as “the breath that awakens the human mind”. As far back as 300 B.C., animal spirits were used to explain psychological phenomena such as hysterias and manias. Animal spirits also appeared in literature where they exemplified qualities such as exuberance, gaiety, and courage.  Thus, the term “animal spirits” is used to describe how people arrive at financial decisions during periods of economic stress or uncertainty.

State Capitalism

state-capitalismstate-capitalism
State capitalism is an economic system where business and commercial activity is controlled by the state through state-owned enterprises. In a state capitalist environment, the government is the principal actor. It takes an active role in the formation, regulation, and subsidization of businesses to divert capital to state-appointed bureaucrats. In effect, the government uses capital to further its political ambitions or strengthen its leverage on the international stage.

Boom And Bust Cycle

boom-and-bust-cycleboom-and-bust-cycle
The boom and bust cycle describes the alternating periods of economic growth and decline common in many capitalist economies. The boom and bust cycle is a phrase used to describe the fluctuations in an economy in which there is persistent expansion and contraction. Expansion is associated with prosperity, while the contraction is associated with either a recession or a depression.

Paradox of Thrift

paradox-of-thriftparadox-of-thrift
The paradox of thrift was popularised by British economist John Maynard Keynes and is a central component of Keynesian economics. Proponents of Keynesian economics believe the proper response to a recession is more spending, more risk-taking, and less saving. They also believe that spending, otherwise known as consumption, drives economic growth. The paradox of thrift, therefore, is an economic theory arguing that personal savings are a net drag on the economy during a recession.

Circular Flow Model

circular-flow-modelcircular-flow-model
In simplistic terms, the circular flow model describes the mutually beneficial exchange of money between the two most vital parts of an economy: households, firms and how money moves between them. The circular flow model describes money as it moves through various aspects of society in a cyclical process.

Trade Deficit

trade-deficittrade-deficit
Trade deficits occur when a country’s imports outweigh its exports over a specific period. Experts also refer to this as a negative balance of trade. Most of the time, trade balances are calculated based on a variety of different categories.

Market Types

market-typesmarket-types
A market type is a way a given group of consumers and producers interact, based on the context determined by the readiness of consumers to understand the product, the complexity of the product; how big is the existing market and how much it can potentially expand in the future.

Rational Choice Theory

rational-choice-theoryrational-choice-theory
Rational choice theory states that an individual uses rational calculations to make rational choices that are most in line with their personal preferences. Rational choice theory refers to a set of guidelines that explain economic and social behavior. The theory has two underlying assumptions, which are completeness (individuals have access to a set of alternatives among they can equally choose) and transitivity.

Conflict Theory

conflict-theoryconflict-theory
Conflict theory argues that due to competition for limited resources, society is in a perpetual state of conflict.

Peer-to-Peer Economy

peer-to-peer-economypeer-to-peer-economy
The peer-to-peer (P2P) economy is one where buyers and sellers interact directly without the need for an intermediary third party or other business. The peer-to-peer economy is a business model where two individuals buy and sell products and services directly. In a peer-to-peer company, the seller has the ability to create the product or offer the service themselves.

Knowledge-Economy

knowledge-economyknowledge-economy
The term “knowledge economy” was first coined in the 1960s by Peter Drucker. The management consultant used the term to describe a shift from traditional economies, where there was a reliance on unskilled labor and primary production, to economies reliant on service industries and jobs requiring more thinking and data analysis. The knowledge economy is a system of consumption and production based on knowledge-intensive activities that contribute to scientific and technical innovation.

Command Economy

command-economycommand-economy
In a command economy, the government controls the economy through various commands, laws, and national goals which are used to coordinate complex social and economic systems. In other words, a social or political hierarchy determines what is produced, how it is produced, and how it is distributed. Therefore, the command economy is one in which the government controls all major aspects of the economy and economic production.

Labor Unions

labor-unionslabor-unions
How do you protect your rights as a worker? Who is there to help defend you against unfair and unjust work conditions? Both of these questions have an answer, and it’s a solution that many are familiar with. The answer is a labor union. From construction to teaching, there are labor unions out there for just about any field of work.

Bottom of The Pyramid

bottom-of-the-pyramidbottom-of-the-pyramid
The bottom of the pyramid is a term describing the largest and poorest global socio-economic group. Franklin D. Roosevelt first used the bottom of the pyramid (BOP) in a 1932 public address during the Great Depression. Roosevelt noted that – when talking about the ‘forgotten man:’ “these unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power.. that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.”

Glocalization

glocalizationglocalization
Glocalization is a portmanteau of the words “globalization” and “localization.” It is a concept that describes a globally developed and distributed product or service that is also adjusted to be suitable for sale in the local market. With the rise of the digital economy, brands now can go global by building a local footprint.

Market Fragmentation

market-fragmentationmarket-fragmentation
Market fragmentation is most commonly seen in growing markets, which fragment and break away from the parent market to become self-sustaining markets with different products and services. Market fragmentation is a concept suggesting that all markets are diverse and fragment into distinct customer groups over time.

L-Shaped Recovery

l-shaped-recoveryl-shaped-recovery
The L-shaped recovery refers to an economy that declines steeply and then flatlines with weak or no growth. On a graph plotting GDP against time, this precipitous fall combined with a long period of stagnation looks like the letter “L”. The L-shaped recovery is sometimes called an L-shaped recession because the economy does not return to trend line growth.  The L-shaped recovery, therefore, is a recession shape used by economists to describe different types of recessions and their subsequent recoveries. In an L-shaped recovery, the economy is characterized by a severe recession with high unemployment and near-zero economic growth.

Comparative Advantage

comparative-advantagecomparative-advantage
Comparative advantage was first described by political economist David Ricardo in his book Principles of Political Economy and Taxation. Ricardo used his theory to argue against Great Britain’s protectionist laws which restricted the import of wheat from 1815 to 1846.  Comparative advantage occurs when a country can produce a good or service for a lower opportunity cost than another country.

Easterlin Paradox

easterlin-paradoxeasterlin-paradox
The Easterlin paradox was first described by then professor of economics at the University of Pennsylvania Richard Easterlin. In the 1970s, Easterlin found that despite the American economy experiencing growth over the previous few decades, the average level of happiness seen in American citizens remained the same. He called this the Easterlin paradox, where income and happiness correlate with each other until a certain point is reached after at least ten years or so. After this point, income and happiness levels are not significantly related. The Easterlin paradox states that happiness is positively correlated with income, but only to a certain extent.

Economies of Scale

economies-of-scaleeconomies-of-scale
In Economics, Economies of Scale is a theory for which, as companies grow, they gain cost advantages. More precisely, companies manage to benefit from these cost advantages as they grow, due to increased efficiency in production. Thus, as companies scale and increase production, a subsequent decrease in the costs associated with it will help the organization scale further.

Diseconomies of Scale

diseconomies-of-scalediseconomies-of-scale
In Economics, a Diseconomy of Scale happens when a company has grown so large that its costs per unit will start to increase. Thus, losing the benefits of scale. That can happen due to several factors arising as a company scales. From coordination issues to management inefficiencies and lack of proper communication flows.

Economies of Scope

economies-of-scopeeconomies-of-scope
An economy of scope means that the production of one good reduces the cost of producing some other related good. This means the unit cost to produce a product will decline as the variety of manufactured products increases. Importantly, the manufactured products must be related in some way.

Price Sensitivity

price-sensitivityprice-sensitivity
Price sensitivity can be explained using the price elasticity of demand, a concept in economics that measures the variation in product demand as the price of the product itself varies. In consumer behavior, price sensitivity describes and measures fluctuations in product demand as the price of that product changes.

Network Effects

negative-network-effectsnegative-network-effects
In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. In negative network effects (congestion or pollution) reduce the value of the platform for the next user joining. 

Negative Network Effects

negative-network-effectsnegative-network-effects
In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. In negative network effects (congestion or pollution) reduce the value of the platform for the next user joining. 

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