If you manage Instagram and Facebook, you know that Meta's platforms work together. Launched in 2014, Meta Business Suite is a marketing hub that centrally manages your Instagram and Facebook business accounts. To simplify things, Business Suite is perfect for leveraging your social media accounts and streamlining your marketing efforts.
This Meta Business Suite tutorial will give you a thorough understanding of the platform, including tips and tricks for getting the most out of your social activities.
Formerly known as Facebook Business Suite, Meta Business Suite is a free social media and ad management tool that helps businesses leverage their Facebook and Instagram profiles by allowing them to create and schedule content, run ad campaigns, and store assets in one place.
You may have heard of another native social media management tool from Meta. Meta Business Managementr, formerly known as Facebook Business Manager, allows you to manage your assets separately from your personal profile, invite others to visit your Page, and track data for your Facebook and Instagram ads. However, Facebook Business Manager doesn't let you switch between accounts, see all your insights in one place, or access your content calendar.
That's why brands are turning to Business Suite as their all-in-one social media management platform. Want to know how to create an account and navigate the platform?
The Business Suite is free and accessible on both desktop and mobile platforms. Facebook Business Account Access Business Suite. If you haven't created one yet, business.
All the content, ads, and assets you create on Meta will be visible on this platform, for example, you can see all your Facebook pages, Instagram accounts, WhatsApp accounts, Facebook ad accounts.
When you first access the dashboard, the home page “To-Do List” It shows draft posts, top comments on posts, a list of your latest posts, scheduled posts, recommendations of people to follow, and more.
On the left, you'll see a list of different actions, and in the drop-down menu at the top, you'll see your brand name and all of your connected accounts – if you have any other connected accounts, you can view and switch between them here.
Let's go through each section of the Business Suite.
notification
Under the Home tab you will see all your notifications, which are further categorized: “high priority”, “suggestion”and “Other announcements”Clicking on a notification from your content will take you to your post's analytics, where you can export the data if needed.
You'll also see three different filter options at the top of the notifications tab. You can choose different notifications, mark all messages as read, or choose your notification settings for Facebook and Instagram pages. You can also mark a specific notification as unread by hovering your mouse over it.
planner
The next tab in the Business Suite is the Planner, when you first enter you will see a calendar with all the content that is posted and scheduled for the coming week or month. “Content Type” Select a share destination from the drop-down menu and click Share To. To schedule a new post, clickCreate a post or “Create a Reel It's in the top right corner.
How to create content with Meta Business Suite
Creating new content in Business Suite is very easy and works similarly to most content planner tools.
This means: You can create stories, bulk upload videos, post videos to multiple Pages, go live, and more. To create a regular post, first decide whether you want to post to Facebook, Instagram, or both. Then upload your content, including up to 10 images and videos. Then add a caption with hashtags, emojis, locations, and tags.
“Customize your Facebook and Instagram posts Customize your captions for each network. For Facebook only, you can create A/B tests, direct messaging options, and link previews.
If you want to schedule a post for a specific date, Scheduling options. Post at the same time or choose separate posts for Facebook and Instagram. Want to see when your followers are most active? Activity time Option to check the best time to post.
Preview your post in your Facebook and Instagram feeds on the right before publishing.
The final option to schedule posts is Privacy SettingsNow you can choose who can see your post by selecting Public or Restricted. Before you post, Boost Sponsor a post immediately.
Last selected Finish Latersave your post as a draft, or schedule, The post will appear in your calendar.
If you choose to create a Reel instead, the posting process is similar to a regular post, except of course you only upload one video. Add a caption, tag your collaborators, and Next.
This is where you edit your content, whether that be adding music, trimming the video, inserting text, or adding enhancements. Again, you can preview your video on both your Facebook and Instagram feeds. Once your video is edited to your liking, click[次へ]Click.
You can share your video now, schedule it to share later, or save it as a draft. Add Reels Remixes exclusively to Facebookothers will be able to remix or duet with your Reel. Toggle on “Allow gifts” Allow your fans to give you gifts and stars. Finally, choose whether you want to make this public or limited to a certain audience. Next, share Publish and schedule your content.
content
Show all Published, scheduled, drafted, expired and outdated contentFilter by post type, search by ID, select the time period. View analytics for each post including data like video impressions, reach, comments, shares, likes, reactions, watch time, etc. In this section, you have the option to boost your post where available.
On the left, you can also switch between different content types:
Check out your content insights here, or head over to the Insights section to see advanced metrics and an overview of your account.
insight
The Insights section allows you to view an overview of your account metrics for your Facebook and Instagram accounts, as well as your paid advertising on these platforms. You can also see the results of your content and campaigns and set goals to achieve.
your Current viewersIt also displays demographic information such as age, gender, major city, and major country. Potential Audience Get forecasts on audience size, age, gender, city and country that will help you maximize your impact when creating new content and campaigns. benchmark In the section you can see how you compare to your competitors and similar brands in your industry.
Drill down further into your content and video analytics to see your average reach, impressions and highest performing posts. You can also view your best performing video content, compare your Page to others, and see viewer trends, returning visitors and audience retention. At the bottom of this page you'll see how much your videos are earning.
Inbox
It shows you messages, comments and replies from Instagram and Facebook in the same place, and here too there are filters to show specific messages so you can mark them accordingly.
The top right corner also displays the following buttons: Automation, message advertising creation, availability, and configuration. Create instant replies by setting up inbox automation. Select the channel you want to set this up in, the action that will trigger this instant message, and the specific message.
If you want to create ads via messages, you can do that here too. Set your status to Available or Away depending on whether you want to receive message notifications or not. Within the settings, set your Messenger URL, chat plugin, and receive further messages with ads.
Lead Center
Lead Center generates leads from your lead advertising campaigns. This is Pipeline Viewor Table ViewThis will give you data on open, ongoing and converted leads. You can also create your own lead stages.
It's a great tool, but it can be an advanced resource that you can master as you gain experience with Business Suite. Building your lead contacts allows you to create specific lead audiences, download data, upload leads, turn on notifications, customize your lead funnels, and more.
Monetization
If you have monetized products, active subscriptions, stars, or in-stream ads, you can view your monetization insights here. Want to learn more about monetization? education Click on the tab and start monetizing your content and account.
Stars allow you to monetize your content when your followers promote it through a star. To turn this setting on, your account must Become a starViewers can star Instagram, Live, photo and text content. Facebook Stars can also be automatically turned on for public Reels, photos and text posts.
This section will help you find out if you are eligible to monetize your branded content and add the branded content tag to your content.
advertisement
This section shows all your active ads and insights. Advertising Overview The tabs show your ad's cumulative reach, post engagement, link clicks, and page likes for the selected time period.
You can see a list of your recently created ads, audience analytics, and recommendations from the platform, or you can create a new ad by clicking. Create an ad It's in the top right corner. If you want to learn more about creating Facebook ads, read the guide below.
of All Ads The tabs show your ad's reach, results, and spend. Duplicatesor See the results You can get more details about the campaign.
All Tools
Meta Business Suite is packed with tools to help you take any action. From engaging with your audience, to analyzing and creating reports, to selling, managing and advertising, Meta Business Suite provides comprehensive insights and tools to manage your Facebook and Instagram accounts in one place.
Overall, Meta Business Suite is a great option for brands and businesses looking to manage and grow their Instagram and Facebook assets in one place. With a wide range of tools and information, you can complete all your tasks in one place.
but, If your brand manages platforms other than Instagram and Facebook, Meta Business Suite is limited to these channels.If you want to manage all your social media accounts in one place, we recommend Metricool.
Metricool centralizes your social media management, allowing you to schedule, analyze, and manage over 9 channels. What can you do with Metricool?
- Schedule your social media content Multiple channels simultaneously.
- analyse See the performance of your content and the results of your ad campaigns in one place.
- Consolidate messages and DMsMark it as unread or unresolved and notify your team members.
- Find the best times to post on Instagram, Facebook, X, YouTube, LinkedIn and TikTok.
- Run Instagram, Facebook Auto Adsand Google Network.
- Customize your link-in-bio page to share multiple links with one URL. Smart Links.
- Automation Social Media Report You can download it in PDF or PPT format.
- Collaborate with your team and clients Content Approval Process.
Plus, Metricool has lots of hidden gems, so why not discover them for yourself?
Implementing a social media marketing strategy has never been easier with Metricool, and the best part is that you can create a free account (forever) to get started and see how it changes your business’ social media efforts.
