TikTok, a social media platform known for its short-form videos, has become a popular tool for businesses looking to expand their digital marketing strategies. With its large user base and engaging content, TikTok offers a unique opportunity for brands to reach new audiences and increase brand awareness. Learn how you can leverage TikTok for your business to strengthen your brand's digital presence and enhance your overall content strategy.
Why use TikTok for business?
TikTok's short video content is highly engaging, making it an ideal platform for businesses looking to grab the attention of their target audience. By creating and sharing content that is interesting, informative, and relevant to their brand, businesses can establish a strong presence on TikTok and attract new customers. TikTok's algorithm prioritizes engaging and relevant content, making it easier for brands to reach their target audience and increase visibility.
Here are some ways brands can leverage TikTok into their digital marketing strategies.
- Content production: Businesses can engage with the TikTok community by creating content that aligns with current trends, issues, and hashtags.
- Partnership with influencers: Collaborating with TikTok influencers allows brands to reach a larger and more engaged audience. Influencers understand the platform well and can create content that resonates with their followers.
- TikTok ads: TikTok offers a variety of advertising options, including in-feed ads, branded hashtag challenges, and TopView ads, which help brands target specific demographics and interests.
- User-generated content: Encouraging users to create content related to your brand through challenges and hashtags can increase engagement and brand awareness.
Create a TikTok business account
To start using TikTok for Business, brands must create a TikTok Business account. To do this, download the TikTok app, sign up for an account, and follow the prompts to convert your personal account to a business account. During the conversion process, brands are asked to provide information about their business, including industry, industry, and business email address.
Convert your TikTok account to a business account
If your business already has a personal TikTok account, you can convert it to a business account by following these steps.
- Open the TikTok app and go to your profile.
- Tap the three dots in the top right corner of your profile.
- Select Manage Account.
- Tap “Switch to business account.”
- Follow the prompts to complete the conversion process.
TikTok business account and personal account
TikTok business accounts offer a variety of features and benefits that are not available with personal accounts. These include access to analytics, the ability to run ads, and the ability to schedule content. TikTok Business Accounts also allows brands to connect their accounts to other social media platforms like Facebook and Instagram, making it easier to manage multiple social media accounts from a single dashboard.
Features available with your TikTok business account
TikTok Business Accounts come with a variety of features that help brands manage their content and track performance. These features include:
- TikTok analysis: TikTok Business Account provides detailed analysis of your content's performance, including views, likes, shares, and comments. This information helps brands understand what content resonates with their audiences and adjust their strategies accordingly.
- advertisement: A TikTok business account allows brands to target and advertise to audiences based on factors such as age, location, and interests. This allows businesses to gain new customers and increase visibility.
- Content planning and scheduling: A TikTok business account allows brands to plan and schedule content in advance so they can post consistently and engage with their audience.
How to create a TikTok for business strategy – 7 steps
1. Understand the TikTok algorithm
TikTok's algorithm is complex and focuses on user engagement metrics such as likes, shares, comments, and video completion rates. It also considers factors such as hashtags, captions, trending audio, account settings, and user preferences to personalize content recommendations for you. Being featured on the “For You” page (FYP) is extremely important for creators as it significantly increases visibility and engagement.
2. Identify your brand's competitors
Analyze your competitors' strategies and conduct competitive research. Find your competitors on TikTok by searching and tracking hashtags related to your brand, and identify which of your competitors' TikTok posts receive the most engagement. See what your followers are talking about and look for missed opportunities to create content that helps your users. Understanding your competitors' content that resonates with your audience will help you develop your own brand voice and content strategy.
3. Identify your target audience
TikTok's target audience is primarily Gen Z, with 67% of users under 24 years old. Identifying your target audience on TikTok is important for effective marketing. Understanding the values, characteristics, aesthetics, and vocabulary that resonate with your audience is essential to connecting with the right people on the platform.
Key insights from the sources include: understanding your target audience, creating buyer personas, leveraging market research and analytics, leveraging hashtags and trends, optimizing post timing, engaging with users, and content. Includes performance experiments and analysis.
4. Set your brand goals and objectives
Set goals that align with your business goals, such as reaching new audiences, improving your brand image, increasing product awareness, and building stronger customer relationships through engagement.
Defining key performance indicators (KPIs) such as engagement rate, follower growth, and conversion metrics will help you measure the success of your TikTok campaign.
5. Optimize your TikTok for Business profile
A well-optimized profile includes a clear username, an attractive profile photo, a concise bio, and links to drive traffic to your website and other platforms. Choose a profile photo that represents your brand and is visually appealing.
Your bio should be concise and clearly state what your TikTok account is about. Your TikTok URL should be easy to remember and include your brand name. Verification increases the trust and visibility of the platform.
6. Create authentic and compelling content
Creating authentic and engaging content is what TikTok is all about. Use high-quality video and audio and make sure your content is visually appealing. Create content that provides value to your audience. Live video can increase engagement and make your viewers feel special. Hashtags also allow your content to reach a wider audience and get discovered by people interested in your niche.
prioritize User-generated content (UGC) Promote audience loyalty by showcasing authentic interactions with your brand and its products/services, while collaborating with other creators to expand your reach and engage with new audiences.
7. Interact with your audience
Build a loyal following on TikTok by actively engaging with your audience by replying to comments, creating interactive content, and fostering a sense of community. Encouraging user-generated content through challenges and contests can further increase engagement levels and strengthen the relationship between brands and consumers. The TikTok algorithm not only boosts brands to engage with their audience, but also helps them build loyal followers and increase engagement.
Advertising on TikTok as a business
TikTok offers a variety of advertising options for businesses, including in-feed native video ads, brand takeovers, and hashtag challenges. These ads can target specific audiences based on factors such as age, location, and interests, making it easier for brands to reach their target customers.
Get business tips on TikTok
Here are some tips and tricks to help you get the most out of TikTok for Business.
- Post consistently: Posting content consistently is the key to building a strong presence on TikTok. Companies should aim to post at least once a day.
- use hashtags: Hashtags are a great way to reach new audiences on TikTok. Brands should use relevant hashtags within their content to increase awareness.
- collaborate with others: Collaborating with other businesses and influencers on TikTok can help your brand reach new audiences and build relationships within your industry.
Metricool to manage your TikTok account
Metricool is a powerful social media management tool that helps brands manage their TikTok accounts including analytics, advertising, content planning, scheduling, and more. Metricool also offers a variety of other features, including social media competitive analysis and social listening, making it a valuable tool for brands looking to maximize their presence across social media platforms .
Metricool allows businesses to manage TikTok in the following ways:
- TikTok advertising management: Analyze the performance of your brand's TikTok ad campaigns, manage your ads, and see how they're performing.
- Content planning and scheduling: Create and schedule TikTok content from Metricool. Add multimedia, search for popular hashtags, and auto-publish your content directly to TikTok.
- Analysis and reporting: Analyze TikTok growth, community, and engagement for your business. Check your audience demographics. You will then receive information about your post.
