Vivek Astvansh is Professor of Marketing at McGill University's Desautels School of Management. He is also an adjunct professor of data science at Indiana University's Rudy School of Informatics and Computing Engineering.
He studies how marketing (ideas, people, actions, and assets) helps companies improve their performance in social, product, and financial markets. His research has been published in (among others) Harvard Business Review, Journal of Marketing, Production and Operations Management, and Manufacturing & Service Operations Management Journal.
He teaches strategy and analysis. Before becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytical solutions.
experience
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2022-present
Professor of Data Science, Indiana University
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2023-present
Professor of Marketing, McGill University
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2018-2023
Indiana University Marketing Professor
education
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2018
Western University Ivy Business School Ph.D. in Business Administration
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2014
University of Wisconsin-Madison, Master of Business
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year 2012
Indian Institute of Management Lucknow, MBA
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the year of 2000
Aligarh Muslim University, Bachelor of Engineering
Publication
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2023
Marketing Journal, 1
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2023
Journal of Business Research, 1
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2023
plus one, 2
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2022
International Marketing Journal, 1
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2022
Manufacturing and Service Operations Management, 1
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2022
Harvard Business Review, 1
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2022
Production and operations management, 2
grants and contracts
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2022
ERI-EPA Region 5 Workshop on Business/Local Government Cooperation for Climate Change Preparedness
- role:
- 1
- Funding source:
- US Environmental Protection Agency
