Despite a difficult few years, healthcare industry leaders remain relatively optimistic about economic and financial performance in the year ahead.
Our 2023 Business Leader Outlook survey collected feedback from leaders of midsize healthcare organizations with annual revenue between $20 million and $500 million. The results showed that just under half (48%) of healthcare professionals have an optimistic outlook for the national economy. This is a dramatically more upbeat view than the overall U.S. industry survey, where just 22% are optimistic about the domestic economy.
91% of respondents expect to maintain or increase revenue and sales this year, 87% expect profits to maintain or increase, while 58% expect a recession in 2023 .
The study also reflects the consumer-driven transformation taking place in the healthcare industry. Nine out of ten industry leaders have identified at least one plan to evolve beyond traditional models, with the majority considering home care (52%) and virtual care (51%) .
On the labor front, 76% of respondents said they plan to maintain or increase headcount. More than half of companies (56%) are taking steps to optimize working capital, and 38% are expanding staffing strategies to maintain margins.
Cybersecurity and fraud remain widespread threats to the healthcare industry. More than two-thirds (71%) of those surveyed said they had been directly affected by a cyberattack in the past six months.
