That's especially noticeable when compared to HYBE CEO Bang
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Over the past 24 hours, there has been a conflict with the ADOR CEO. Min Hee Jin and Hibe occupies center stage.
After Min Hee Jin was asked to resign after allegedly trying to leave HYBE and take ADOR with her, more information has come out, including allegations that she tried to damage the reputation of HYBE idols and leak information. Ta. .
Damaging the reputation of other HYBE artists — detailed charges against ADOR's Min Hee Jin revealed
Amid her negative comments about other groups, it became very clear how Min Hee Jin's business plans all failed, especially when compared to HYBE CEO Bang Si Hyuk.
SM Entertainment Previously, we hired Min Hee-jin as creative director and worked with groups such as: shiny, EXOand red velvet. She has created some of the most acclaimed concepts for these groups, including: EXO's monster and red velvet“Peek-a-boo''.
However, in 2018 she left the label in order to have more control over the musical process.In an interview with Billboard, She explained this as the reason she wanted to start her own label.
I was working as a creative director at SM, so you might not have expected it, but I wanted to create an album that contained the kind of music I wanted, the music that was in my head, and turned it into the final product. I've been dreaming of making one for a long time. own label.
— Min Hee Jin
She also said that she believes joining HYBE will allow her to make this happen the quickest because she will be able to tap into the label's resources.
And although she has been successful, new jeansher ultimate brainchild, her business plan, never materialized.
As the ongoing dispute between Min Hee Jin and HYBE is widely known, the CEO only owns 20 percent of ADOR's shares. I mean, it's not hers. Min Hee Jin also prevented her from fully realizing her own dreams with her plans to achieve her success faster.
In comparison, Bang Si-hyuk was originally a producer. JYP EntertainmentIn 2005, he left the label completely and established his own label. Belongs to Big Hit Entertainment. Big Hit initially struggled and nearly went bankrupt long before that, around 2007. bangtan boys's debut work.
These financial problems continued for years, and BTS members recalled hardships such as being asked to move out of their dormitory because the company could not pay rent.
Yoongi: Do you remember when we lived from 9 to 8? The team didn't disband, but remember when we were all told to go home? The company's funding was gone. I said you, Namjoon, can't move out. we didn't have any money.@BTS_twt My love, you deserve all the good things 😭💜 https://t.co/RGT7GOIku5 pic.twitter.com/wdtgDR9iHc
— cestlavie_90⁷💜 (@cestlavie9090) July 19, 2023
With the success of BTS, Big Hit has grown into HYBE, and Bang Si Hyuk still retains majority ownership of the company.
At the same time, if Min Hee Jin had set out on a similar path, she might not have achieved success without the backing of big names, just as her personal business plans always fail. It means that there is a possibility that it was “destined.”
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