Bangkok, April 24, 2024 – ExxonMobil Marketing (Thailand) Limited announced its 2024 business plan in Thailand with the theme “.Unparalleled quality, travel with confidence,Leveraging the strengths of “Mobil™ lubricants, quality wins'' and at the same time providing Mobil Super™ that meets the diverse needs of consumers. This year, the company targeted 10% growth for its flagship product, Mobil 1™.
There are currently more than 20 million private vehicles1 on Thailand's roads, ranging from private cars for daily commuting to pickup trucks hauling heavy loads. Engine oil is an important element for the stable functioning of your car's engine. Therefore, a good engine oil can effectively protect the engine, improve its performance, extend its life and improve fuel efficiency so that all vehicles can function as intended when transporting goods and people. is needed.
Quality wins – mobile™ vision and DNA
Manok Munjijuntra, Director and Lubricants Sales Manager of ExxonMobil Marketing (Thailand) Limited, “Mobil™ has a history of over 90 years in Thailand. The word 'quality' is not just a standard, it is also the way we work. Our approach to “”quality winsAll products we deliver are marked with “. This year”Unparalleled quality, travel with confidence,“We want to be a brand that comes first when it comes to quality and innovation. Customers can trust our products that are proven to be successful.”
Drive ultimate performance with Mobil 1™ and extend proven protection with Mobil Super™2
“With a commitment to quality and innovation, we applied the technology used in Mobil 1™ to the production of Mobil Super™. Mobil 1™ serves drivers of high-performance vehicles, but Mobil Super™ is useful for users who want to protect their engines from heavy use, such as in pickup trucks and SUVs.As part of our customer base expansion plans in 2024, we plan to leverage our product highlights to reach more customers.”
“We are targeting 10% growth for our flagship Mobil 1™ product, with over 700 auto parts stores and 1,400 auto body shops and lubricant centers (including Mobil 1 Center, B-Quik) We are expanding our Mobil Super™ customer base through our network of , and Auto1 networks. Manok
50 years of mobile 1™ Success is evidence of world-class innovation and quality.
Mobil 1™ was the first fully synthetic engine oil introduced in 1974. Since then, we have continued to be widely recognized as a leader in the engine oil industry. A variety of leading racing teams including Oracle Red Bull Racing, Porsche Racing, Red Bull KTM Factory Racing, and high-performance car manufacturer partners such as Porsche trust this workhorse product.
Mobil™ is committed to developing the latest engine technologies, electric vehicles, and future products that support the automotive industry.
“For 50 years, we have believed that 'quality wins' and that 'quality' is the driving force behind developing the best oils for our customers. We maintain our quality standards and innovate for the future. continue.” Manok
For special promotions, additional information and inquiries, please visit http://www.mobile.co.th.
For more information, please contact Public Affairs and Government Affairs.
Email: thailand-public-affairs@exxonmobile.com
- From the 2019-2023 traffic statistics report https://web.dlt.go.th/statistics/plugins/UploadiFive/uploads/6f6897ce35cd1d6a488eab4c29a548a0b5d0973421176078322eff0d7d61b5a5.pdf
- Based on sequence IVB (iron wear) test results compared to API SP standards for Mobil Super All-in-One Protection 0W-20 and 5W-30 only.
