- The Momentum 2030 North American Plan is defined by four key points.
- Electrification is progressing by combining powertrains such as hybrid, plug-in hybrid, and battery electric.
- One new or completely refreshed car will debut every year from 2026 to 2030.New vehicles will be introduced in more segments
- Increase the number of dealers to cover more sales markets across the United States.A new design store will be introduced
- Technology and innovation characterize MMNA's sales, marketing and customer satisfaction processes.
- MMNA reaffirms commitment to dealer sales model with dealer partners
franklin, tennessee, May 16, 2024 /PRNewswire/ — Mitsubishi Motors North America (MMNA) today announced details of its forward-looking North American business plan, dubbed “Mitsubishi Motors Momentum 2030,” with a series of business and product plans beginning immediately and continuing through the fiscal year. An overview was given. 2030. The plan was first revealed to the company's dealer partners at the 2019 National Dealer Conference. Nashville, Tennessee.upon May 14thwas greeted with considerable enthusiasm and excitement.
Mitsubishi Motors North America announces its Momentum 2030 business plan. Photo provided by: MMNA
“Mitsubishi Motors is now at a critical moment.” North AmericaDevelop a bold, clear, and achievable plan for your future success. US,” Said mark chaffin, President and CEO of MMNA, of this plan. “Back in 2018, we began to consider our future direction, and those plans led us to locate our new headquarters in: tennesseerecord internet search results, sales records, and new car launches that led to brand success; Outstanding Dealer Partners Win Customer Satisfaction Awards. Momentum 2030 builds on this, poised to introduce new powertrains and vehicles, open new dealerships, and develop new technologies to make the shopping and ownership experience faster, easier, and more enjoyable. Masu. ”
The path to Momentum 2030 is defined by four key points.
- The road to electrification
- Path to renewing and expanding the product lineup to strengthen Mitsubishi Motors North America
- The path to a modernized retail sales model
- The path to network expansion and sales growth
In revealing Momentum 2030 to the company's dealer partners, mark chaffin He will discuss how MMNA will continue its efforts towards vehicle electrification between now and 2030, offering a vehicle lineup with cutting-edge technology internal combustion engines, hybrids, plug-in hybrids and battery electric equipment. We discussed.
Additionally, Chaffin announced product highlights that will define the company's showroom lineup going forward. In addition to two all-new vehicles debuting in segments in which the company does not currently compete, the company expects to debut new or completely refreshed vehicles from fiscal year to fiscal year. 2026 and he is 2030. By 2030, his MMNA vehicle lineup in the U.S. will nearly double from his current four vehicles.
A further benefit of Momentum 2030 is that it will encourage investment in all areas of Mitsubishi Motors. North America Some vehicles will be produced locally leveraging Alliance assets, increasing both headcount and production.
MMNA will be a leader in industry change and evolution. Future developments that introduce more technology into the sales process will emphasize modernized sales and service models, as new customers for brands skew younger and more tech-savvy.
As MMNA looks to the future of its retail model, it will expand into new markets across the U.S. where it does not currently have retail stores, making its vehicles more accessible to more customers. This is expected to increase the company's sales from now until 2030. A new retail concept will define the future look and feel of these new facilities.
Mr. Chaffin concluded a recent dealer meeting with this: “The next 10 years are going to be great for this brand. MMC is making significant investments to ensure our collective future. The momentum for 2030 is to deliver more sales, more service, and more. See more Mitsubishi dealer partners nationwide Yes, this is it. teeth This time it's Team Mitsubishi. ”
About Mitsubishi Motors North America,Co., Ltd
Through a network of approximately 330 dealer partners nationwide USMitsubishi Motors North America (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the United States. In the recently announced medium-term plan – “Challenge 2025” – Mitsubishi Motors Corporation (MMC), parent company of MMNA, has pledged to accelerate its efforts towards a sustainable, carbon-neutral future, reducing vehicle CO2 emissions by 40% by 2030 and reducing CO2 emissions while driving. We have set a goal of reducing CO2 emissions by 50%. Furthermore, MMC aims to increase global sales of electric vehicles, which combine plug-in hybrid vehicles (PHEVs), hybrid vehicles (HEVs), and pure electric vehicles (BEVs), to 50% by 2030 and 100% by 2035. I have a goal.
The headquarters of MMNA are: franklin, tennesseeand corporate operations California, georgia, michigan, new jerseyFlorida.
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Source Mitsubishi Motors North America, Inc.
