Paris 2024 is just around the corner. Billions of dollars have been spent to create the most sustainable Olympic Games ever. The exchange brings together leaders at the forefront of efforts to create a legacy of economic and environmental success.
advertisementAs Paris prepares to host its third Olympic Games, The Exchange is looking at the economic impact of hosting the world's biggest international sporting event.
The Paris 2024 Committee has allocated €4.4 billion for ticketing, licensing and hospitality in 2022. Final preparations are underway and local businesses are hoping for a significant increase in sales from the millions of visitors. A study by financial consultancy Deloitte predicts that Airbnb customers attending the Paris 2024 Games will spend €500 million on restaurants and leisure activities.
Corporate sponsorship of the Olympic and Paralympic Games is increasingly big business. Coca-Cola was a pioneer in Olympic sponsorship, signing its first deal in 1928. Climate change and sustainability are at the heart of these agreements today; the iconic beverage brand has committed to using only recyclable glass bottles during the games.
In this episode, Christophe Dubi, Executive Director of the Olympic Games, explains how all this activity aims to have a positive impact on business, society and the planet. Antoine Guillou, Deputy Mayor of Paris, also spoke to The Exchange about how the €1.4 billion investment is helping to prepare the Seine for the 2024 Paris Olympics and protect the city's vital water supply from pollution. told.
