-
The Momentum 2030 North America plan is defined by four key points:
-
Electrification will be driven by a combination of powertrains including hybrid, plug-in hybrid and battery electric.
-
The company plans to release one new or fully redesigned vehicle per year between FY2026 and FY2030, and introduce new vehicles into as many segments as possible.
-
The number of dealerships will be increased to cover sales markets across the United States, and newly designed dealerships will be introduced.
-
Technology and innovation will be hallmarks of MMNA's sales, marketing and customer satisfaction processes.
-
-
MMNA reaffirms commitment to dealer partners and dealer sales model
Franklin, Tennessee
,
May 16, 2024
SAN FRANCISCO, Oct 23, 2020 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) today announced details of its future-oriented business plan for North America, Mitsubishi Motors Momentum 2030. The plan outlines business and product plans that begin immediately and continue through fiscal year 2030. The plan was first shared with the company's dealer partners at the company's national dealer meeting in November 2019.
Nashville, Tennessee
upon
May 14
It was met with considerable enthusiasm and excitement.
“Mitsubishi Motors is
North America
we have bold, clear and achievable plans for future success.
united states of america
,” Said
Mark Chaffin
The MMNA president and CEO had this to say about the plans: “In 2018 we began considering our future direction and that plan led us to a new headquarters location.
Tennessee
“Momentum 2030 builds on these successes, setting the stage for new powertrains and vehicles, new dealership openings and new technologies that make the shopping and ownership experience faster, easier and more enjoyable.”
The path to Momentum 2030 is defined by four key points:
-
The road to electrification
-
Path to product lineup renewal and expansion to strengthen Mitsubishi Motors
North America
-
The Path to a Modern Retail Model
-
The path to network expansion and sales growth
The company announced Momentum 2030 to its dealer partners,
Mark Chaffin
He outlined how MMNA will continue its vehicle electrification journey between now and 2030, with a vehicle lineup featuring advanced technology internal combustion engine, hybrid, plug-in hybrid and battery electric vehicles.
Chaffin also announced product highlights that will define the company's showroom lineup going forward: two new vehicles debuting in segments where the company does not currently compete, and one new or all-new vehicle debuting each year from fiscal year 2026 through fiscal year 2030. By fiscal year 2030, MMNA's U.S. vehicle lineup will nearly double from the current four models.
An additional benefit of Momentum 2030 is increased investment from Mitsubishi Motors.
North America
Some vehicles will be produced locally using Alliance assets, providing benefits in terms of both manpower and production.
MMNA will be a leader in the change and evolution of the industry, with future developments highlighting a modernized sales and service model, as the brand's new customers tend to be younger and more tech-savvy, with more technology being introduced into the sales process.
As MMNA looks to the future of its retail model, it will expand into new markets across the U.S. where it currently has no retail locations, making its vehicles available to more customers, which is expected to increase the company's sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.
“The next decade will be great years for this brand,” Chaffin said at the end of a recent dealer meeting. “MMC is making significant investments to ensure our shared future. Momentum 2030 will drive sales, service, more Mitsubishi vehicles on the road and more Mitsubishi dealer partners across the country. Yes, this is
teeth
Our time, Team Mitsubishi.”
About Mitsubishi Motors
North America
Inc.
Through a network of approximately 330 dealer partners
united states of america
Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the United States. In its recently announced mid-term plan,
“Challenge 2025”
– Mitsubishi Motors Corporation (MMC), MMNA's parent company, has committed to accelerating efforts toward a sustainable, carbon-neutral future, setting goals to reduce vehicle CO2 emissions by 40% and operational CO2 emissions by 50% by 2030. Additionally, MMC has set goals to make 50% of global sales of electrified vehicles by 2030 and 100% by 2035, combining plug-in hybrids (PHEVs), hybrids (HEVs) and pure electric vehicles (BEVs).
MMNA's headquarters is
Franklin, Tennessee
and business operations
California
,
Georgia
,
Michigan
,
New Jersey
and Florida.
For more information about Mitsubishi vehicles,
Mitsubishi Motors
.
contact
Jeremy Barnes
Senior Director of Communications and Events
jeremy.barnes@na.mitsubishi-motors.com,
Mobile: 714-296-1402
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SOURCE Mitsubishi Motors North America, Inc.
