Final Fantasy Publisher square Enix As part of its new mid-term business strategy, the company has revealed that it will now focus on AAA multi-platform games.
This is a three-year strategy that Square Enix hopes will lead to “long-term growth,” and is internally dubbed Square Enix Reboot & Awakens. The strategy is based on four pillars, one of which focuses on “strengthening customer touchpoints,” along with a shift to a “multi-platform strategy.”
This will enable Square Enix to “aggressively pursue a multi-platform strategy that includes Nintendo platforms, PlayStation, Xbox, and PC” and “create an environment in which more customers can enjoy our titles, including catalog titles, for major franchises and AAA titles.”
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He also said that the company needs to shift “from quantity to quality” and focus on releasing games that more players can enjoy by “prioritizing putting a smile on our customers' faces, releasing stories that guarantee excitement that builds brand loyalty” and “maintaining and expanding the fanbase of our core franchises by releasing AAA titles on a regular basis.”
In related news, the publisher hinted at a March 27 meeting that it has canceled or significantly altered several unannounced projects, but has yet to provide further details on the matter.
[Source – VGC]
