Maker
Social Media Presence: Bosch
Peter van de Loveren, director of marketing communications and training for video systems, Bosch Security and Safety Systems: We are pleased to be recognized for social media being an integral and essential part of our business strategy. In the digital age, social media has changed the way business is done. On the video security side of our business, our customers need to stay informed about new and rapidly developing technologies, such as AI used in video security cameras.
Social media also helps extend the reach of our sales team, who can’t be everywhere at once, keeps the industry informed about new features and possibilities of our solutions, and enables further conversations with upcoming events and local sales representatives.
We are committed to creating safe and uninterrupted working environments in our buildings, perimeters, boundaries and traffic. AI is essential to achieve our mission and is part of our guiding principle: the power to predict. We believe that if we can predict what will happen next, we can prevent it and create a safe and uninterrupted environment.
Thanks to our Marketing Communications team's dedication to creating and sharing informative and inspiring social media content, we are now able to reach a wider audience, including potential customers who are not aware of our products and solutions. These steps have helped us gain a loyal following on social media.
