- Ajinomoto has successfully emerged as one of the top 10 food manufacturers in Thailand, leading the country to become a global “agriculture and food hub.”
- We focus on holistic health and nutrition promotion strategies and have introduced innovative amino acid supplements and the cutting edge i-LiveWell app.
- The Thai Farmers Better Livelihood Partnership project aims to achieve sustainable growth for Thai farmers.
Ajinomoto Thailand Co., Ltd., a global leader in creating an “Eat Well, Live Well” lifestyle, recently announced its 2024 business plan aimed at solidifying its position as a top 10 food manufacturer in Thailand. By working with the government, Ajinomoto aims to transform Thailand into a world-class agriculture and food hub. The initiative features a comprehensive health nutrition promotion strategy and the introduction of an innovative product line using AminoScience to enhance consumer health. Ajinomoto is also extending its market leadership by launching its AI well-being platform, the “i-LiveWell” application, and continuing its “Better Living Partner for Thai Farmers” project to support the sustainable growth and prosperity of Thai farmers.
Ajinomoto Thailand Co., Ltd., a global leader in creating an “Eat Well, Live Well” lifestyle, recently announced its 2024 business plan aimed at solidifying its position as a top 10 food manufacturer in Thailand. By working with the government, Ajinomoto aims to transform Thailand into a world-class agriculture and food hub. The initiative features a comprehensive health nutrition promotion strategy and the introduction of an innovative product line using AminoScience to enhance consumer health. Ajinomoto is also extending its market leadership by launching its AI well-being platform, the “i-LiveWell” application, and continuing its “Better Living Partner for Thai Farmers” project to support the sustainable growth and prosperity of Thai farmers.
Ichiro Sakakura, President of Ajinomoto Co. (Thailand), said, “For more than 100 years, the Ajinomoto Group has been contributing to creating health and living a healthy and joyful life for people around the world by utilizing our expertise with 'Amino Science' at its core. In line with the Group's global sustainability goals for 2030, Ajinomoto Co. (Thailand) is moving forward in the food market by working with the government to drive Thailand's progress. This initiative aims to strengthen Thailand as a world-class agricultural and food hub. We have strengthened our vision to be a leader in creating a sustainable 'Living Healthy and Joyful' approach focusing on three main pillars: 1) consumers, 2) society and environment, and 3) employees, and have launched our business plan for 2024. Ajinomoto Co. (Thailand)'s current sales revenue is 32 billion baht,** ranking 8th in Thailand. Our main products in the food manufacturing business group are our flagship products “Ajinomoto MSG” (93%), “Loss D” (89%) and “Birdy Coffee RTD” (53%), which boast the No. 1 market share. Our amino acid supplement product line is also experiencing double-digit growth. This year, we are rolling out a comprehensive health and nutrition promotion strategy by introducing innovative new products that utilize amino science, focusing on amino acid supplements in four categories for health-conscious customers: improving the quality of sleep with amino acids, sports nutrition, nutritional tonic, and beauty support. We are also rolling out advanced services using our AI well-being platform, the i-LiveWell app, to solidify our position as a leader in the food market.
Wonnarate Sukkruk, Division Manager, Ajinomoto Thailand Co., Ltd., said: “For the first time, we have expanded our expertise from food manufacturing to service provision and developed the i-LiveWell application, an AI well-being platform, an innovative health initiative. Developed in collaboration with health technology expert Invitrace, the application aims to enter the preventive healthcare market using a B2B business model. We are preparing to introduce the app to 50 companies with policies to promote employee health across Thailand, so that these companies can connect with the health of their office workers through digital technology, improve their health, promote overall well-being, and ensure physical and mental health. The main features include: 1) AI Personal Health: Calculates calories, tracks steps, provides cooking tips, exercise guidance, and conducts health assessments aligned with the company's mission. 2) Entertainment Activities: Includes games, avatars, social media community, and special rewards. These features will help organizations prevent employee health issues, promote employee happiness, and sustainably promote 'Eat Well, Live Well'. We will fully expand our service business with the goal of having more than 3,000 employees using the service by 2025.
“Ajinomoto is committed to not only promoting the well-being of Thai people through healthy nutrition, but also creating social and environmental sustainability. As the largest tapioca starch user in Thailand, Ajinomoto is committed to sustainable business operations to reduce its impact on the environment. We have been continuing our Better Living Partners for Thai Farmers project for the fourth consecutive year, aiming to strengthen the skills and potential of Thai farmers. This initiative begins with investigating issues that concern farmers and collaborating with prominent organizations such as the Agriculture Extension Department and BIOTEC-NSTDA. By applying the Ajinomoto Biocycle concept, we aim to create a positive ecosystem that improves the quality of life of Thai farmers. This approach not only reduces carbon emissions but also increases productivity by 26-28%. This further supports Thailand's roadmap to become an agricultural hub by increasing farmers' income, reducing carbon emissions and enhancing sustainable procurement. Our ultimate goal is to improve their quality of life and develop Thai agriculture.” Ajinomoto is ready to grow sustainably while taking care of the environment, promoting 'Eat Well, Live Well' to Thai society and ensuring the health of consumers,” concluded Sakakura.
