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YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. Use…
YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. Use…
Odds favor a third stage of this tightening cycle likely to be marked either by an economic downturn or failure to meet the inflation target, prompting more tightening. Either would be bad for most portfolios.As economies have progressed through this tightening cycle, they have passed through two primary stages. First, when the markets recognized that MP3 policies had produced an overshoot with respect to spending and inflation, they discounted a coming tightening. Then central banks actually tightened. Second, as the tightening progressed, inflation peaked and then drifted lower. The markets discounted that the end was increasingly near and that within…
To make workforce transformation easier and more permanent, HR leaders must shift their paradigm to take into account employees' preferences for professional growth. Employers should use both reskilling and upskilling as important ways to close potential skill gaps in their workforce. And so many leaders are focusing on skills, as a McKinsey study found that nearly 70% of companies are now doing more to build skills than they were pre-COVID-19. No wonder.In an exclusive interaction with ETHRWorld International, Saurabh Jain, Head of Human Resources, Asia Pacific, ABN AMRO Bank, talks about how employees can upskill and how leaders can improve…
Purdue's reimagined business school named after an innovative leader sets off for an exciting future WEST LAFAYETTE, Ind. – Purdue's next big move in a major 10-year series of strategic investments will be a state-of-the-art Mitchell E. Daniels Jr. School planned by the prominent architects who led the transformation during his tenure. I would like to praise a president who is a great president. The doctorate in business was approved by the university's board of governors on Friday (February 3). The new Daniels School will build on the hallmarks of a Purdue education, such as STEM disciplines and business analysis,…
ESG investing involves investing based on how well companies and funds perform on environmental, social and corporate governance measures. According to the CFA Institute, ESG investing has grown in popularity in recent years due to the impact of factors such as climate change and social justice on investors. This practice began in the 1960s and has been gaining traction in the investment world ever since. The meaning of each ESG area is as follows. Environment – Companies that score highly in this area may be focused on a specific industry, such as renewable energy, or have a particular focus on…
Choosing the right entity The entity you choose for your company will primarily be determined by the ownership structure of your business and the potential future of your business. If you are the sole owner of the business, you may operate a sole proprietorship or a single-member LLC. There is no need to register as a sole proprietor. If you want legal and financial separation from your business, you can register an LLC. For small businesses with multiple ownersYou can register as a , limited liability partnership (LP), limited liability partnership (LLP), or LLC. LLPs are most common for qualified…
Despite California's recent storms, the state, like the rest of the American West, is in the midst of an ongoing drought, the driest 22 years in the last 1,200 years. The facts still remain. While these storms may occur, temporarily Drought conditions eased in California, replenishing depleted water supplies and inadequate water infrastructure limit How much water can be captured and stored for drier periods? simply flows into the sea. in any case, according to According to the U.S. Drought Monitor, California remains in drought conditions, with some regions, including the Imperial Valley, experiencing drought conditions and water outages. last.…
With the new year upon us, the winter planning season for agriculture has officially begun. Looking back at the 2020 harvest And the lessons learned from that: now it's time to look forward and plan for 2021.Good planning starts with a broader vision for the farm's future. Without a vision for the future, no one, including the leaders, really knows where the farm is going. And if you don't know where you're going, you probably can't make the right plan to get anywhere.Business VisionAs a farm leader, it's your job to set the direction of your farm, and you'll want…
A good businessman is not one who expands his business rapidly. Rather, a good businessman is an individual who can plan for the future and expand his business. There is perhaps no more successful businessman in the world of golf than Greg Norman. Shark built a huge business empire after his golf career. He even stunned his executives when he told them his company's plans.Norman began building his business from the ground up during his golf career. He believes that the success of the business is due to his faith, generational vision and future planning.Greg Norman shocks executives with plans…