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Businesses have long used social media as a marketing tool. Each has its own benefits, depending on your brand, audience, and goals. Instagram in particular is an ideal platform for gaining brand awareness—but with a business account, you can do so much more. Users increasingly turn to Instagram and other social networks for product and brand discovery. Instagram is no longer a place to scroll idly past beautiful imagery—it’s a powerful tool for surfacing products to eager buyers.  Ahead, learn how to set up an Instagram business account, choose the right account type for your brand, and leverage features to…

Toast's Chief Financial Officer, Elena Gomez, joined the Boston-based company a few months before it was scheduled to go public. She had just five months to meet with investors, build relationships with the board, determine talent needs before the IPO and in the years after, and help develop a story and strategy for the restaurant automation provider that would stand the test of time. In a keynote address at the CFO Leadership Council's spring conference in Boston on Wednesday, Gomez spoke about key moments and struggles before and after the $3.9 billion company went public, and what other CFOs can…

Nike is focusing on its branded digital training platforms, specifically Nike Training Club and Nike Run Club. Photo by Thomas Seller/Unsplash The COVID-19 crisis has forced many brands, such as Nike, to make necessary adjustments to their business plans, and the American company is doing so through a four-stage business plan that incorporates its e-commerce and supply chain expertise. According to Nike CEO John Donahoe, the sporting goods company will take corresponding steps: contain, recover, normalize and return to growth — the exact same steps Nike took when the crisis first erupted in China. Nike reported in January: Over 5,000…

Sundaram Mutual believes the market turmoil is not over yet, even though its shares plunged 6% following the unexpected election result before recovering 3% on Wednesday.Anand Radhakrishnan, CEO, Sundaram Mutual, said some sectors such as infrastructure and capital goods have soared in the last few years and while the momentum has subsided a bit, market valuations remain high.Given the heightened uncertainty, mutual fund investors should temper their expectations and remain focused on getting above-inflation returns from equity investments, he added. He has launched a unique cyclical-themed fund that opens for subscription on Wednesday and closes on July 1.The fund will…

Sundaram Mutual has launched a new fund offering (NFO) called Sundaram Business Cycle Fund, an open-ended equity scheme aligned with a business cycle-based investment theme. “Themes are powerful drivers of economic change and have the power to transform the way we live and work. By participating in them at the height of their popularity,”This cycle has the potential to lead to significant growth and long-term gains,” Sundaram Mutual said in a statement. Commenting on the launch of the Sundaram Business Cycle Fund, Sunil Subramaniam, Managing Director, Sundaram Mutual, said: “Themes create business cycles which in turn create significant investment and…

Tokyo-based Kyokuyo plans to continue expanding its overseas operations following its fiscal 2023 report which showed rising profits despite falling sales. Kyokuyo expects sales of 261.6 billion yen (US$1.67 billion, EUR1.55 billion) in fiscal year 2023, down 10.5 billion yen (US$67.8 million, EUR62 million), or 3.9%, from sales of 272.1 billion yen (US$1.76 billion, EUR1.61 billion) in fiscal year 2022.The company said the drop was mainly due to lower sales of seafood. By division, the seafood and fresh food businesses were the main contributors to the decline, while the processed food business saw sales increase by 9.95 billion yen (US$64.3…

June 5, 2024 2:25:10 PMSundaram Mutual Fund has launched Sundaram Business Cycle Fund, an open-ended equity scheme that follows business cycle based investments. iStockThe New Fund Offer or NFO for the scheme is open for applications and will close on June 19. The scheme will reopen for continuing applications/redemptions on July 1. iStockThe plan's investment objective is to achieve long-term capital appreciation by investing primarily in equity and equity-related securities with a focus on identifying medium-term cycles that may affect business fundamentals. This is done through a dynamic allocation between different themes and stocks at different stages of the economic…

For many creative people, a hobby like jewelry making is a great way to unwind after a long day. But what if your creations start getting attention from friends and strangers? At that point, you might ask yourself, “Could my hobby become a business?” Learning how to start a jewelry business requires an understanding of the industry. For one thing: It’s growing. The global jewelry market is expected to increase by $46.3 billion between 2024 and 2028. In other words, there’s plenty of room for newcomers who can find an untapped niche or bring a fresh perspective to the craft.…

Sundaram Mutual believes the market turmoil is not over yet, even though its shares plunged 6% following the unexpected election result before recovering 3% on Wednesday.Anand Radhakrishnan, CEO, Sundaram Mutual, said some sectors such as infrastructure and capital goods have soared in the last few years and while the momentum has subsided a bit, market valuations remain high.Given the heightened uncertainty, mutual fund investors should temper their expectations and remain focused on getting above-inflation returns from equity investments, he added. He has launched a unique cyclical-themed fund that opens for subscription on Wednesday and closes on July 1. Read also:…

Many people have hobbies—pastimes where you dedicate some of your spare hours to activities they find fun or fulfilling. While you probably didn’t get into your favorite hobby to make money, you can still turn it into a side hustle or thriving business that generates a stream of income. Depending on how you direct your talents and interests, you can make anything from extra spending money to a full income through an online business centered around your hobby—all by doing something you might have done anyway. This guide compiles a list of common lucrative hobbies that can make money. 12…