Ajinomoto promotes sustainability through its “Eat Well, Live Well” approach, new products and support for Thai farmers.
Release date: July 3, 2024 17:11
Ajinomoto Co. (Thailand), a global leader in creating an “Eat Well, Live Well” lifestyle, recently announced its 2024 business plan aimed at solidifying its position as a top 10 food manufacturer in Thailand. By working with the government, Ajinomoto aims to transform Thailand into a world-class agriculture and food hub. The initiative is characterized by the introduction of a comprehensive health nutrition promotion strategy and an innovative product line that features the use of AminoScience to enhance consumer health. Ajinomoto is also extending its market leadership by launching the “i-LiveWell” application, an AI well-being platform, and continuing its “Better Living Partner for Thai Farmers” project to support the sustainable growth and prosperity of Thai farmers.
According to the survey results*, consumers automatically associate health with the food and beverage category. The new young generation aged 20-39 prefers to have a work-life balance and chooses foods that are tasty, healthy and balanced. Most importantly, the food has to look attractive and appetizing. Similarly, adults aged 45-65 tend to avoid unhealthy foods such as foods with added sugar, salt, fat and processed foods. Both consumer groups consider a good environment to have an impact on their quality of life. The new young generation is particularly concerned about the environment, especially with regard to recyclable and biodegradable materials, reflecting consumer insights that prioritize healthy food and environmental protection.
Ichiro Sakakura, President of Ajinomoto Co. (Thailand) Co., Ltd. “The Ajinomoto Group has been “Amino Science” The Ajinomoto Group is committed to creating happiness for people around the world and contributing to people eating and living healthily. In line with the Group's global sustainability goals for 2030, Ajinomoto Thailand is working with the government to drive Thailand's progress and advance in the food market. This initiative aims to strengthen Thailand as a world-class food powerhouse. Agricultural and food hub. We launched Our 2024 business plan reinforces our vision to be a leader in creating a sustainable “Eat Well, Live Well” approach. Ajinomoto Thailand is focused on three pillars: 1) consumers, 2) society and the environment, and 3) employees. Ajinomoto Thailand is currently ranked 8th among food manufacturing business groups with sales of 32 billion baht**. Its flagship products with the No. 1 market share are Ajinomoto MSG (93%), Losdee (89%), and Birdie Coffee RTD (53%). In addition, its amino acid supplement product line has achieved double-digit growth. This year, the company has adopted a comprehensive health nutrition promotion strategy and introduced an innovative new product line using AminoScience to cater to health enthusiasts with a focus on amino acid supplements in four categories: amino acid sleep quality improvement, sports nutrition, nutritional food, and beauty support. It is also strengthening its position as a leader in the food market and enhancing food safety and quality control. AI Well-Being Platform “i-LiveWell App”
Mr. Wonnarate Sukkruk, Division Manager, Ajinomoto Co., Inc. (Thailand) “For the first time, we are expanding our expertise from food production to service delivery to provide innovative health initiatives to organizations. i-LiveWell application, an AI wellbeing platform. The application was developed in collaboration with medical technology experts Invitrace, aiming to enter the preventive healthcare market using a B2B business model. We are preparing to roll out the application to 50 companies across Thailand that have policies to promote employee health, enabling them to connect and enhance the health of office workers through digital technology, promoting overall well-being and ensuring physical and mental health. Key features include: 1) AI Personal Health: It counts calories, tracks steps, offers cooking tips, provides exercise coaching, and conducts health assessments that align with the company's mission. 2) Recreational Activities: It includes games, avatars, social media communities, special rewards, and more. These features help organizations prevent health problems, promote health, and encourage employees to “Eat Well, Live Well” sustainably. We will fully expand our service business with the goal of having more than 3,000 employees use the service by 2025.
“Ajinomoto is committed to not only promoting the well-being of Thai people through healthy nutrition, but also creating social and environmental sustainability. As the largest tapioca starch user in Thailand, Ajinomoto is committed to sustainable business operations to reduce its impact on the environment. Thai Farmers' Better Life Partner Project This is the fourth consecutive year of the project, which aims to strengthen the skills and potential of Thai farmers. The initiative starts by researching the problems faced by farmers and collaborating with renowned organizations such as the Department of Agriculture Extension and BIOTEC-NSTDA. Ajinomoto Biocycle “Based on this concept, we aim to create a positive ecosystem that improves the quality of life of Thai farmers. This approach not only reduces carbon emissions but also increases productivity by 26-28%. Increasing farmers' income, reducing carbon emissions and strengthening sustainable sourcing further supports Thailand's roadmap to become an agricultural hub. Our ultimate goal is to improve farmers' quality of life and develop Thai agriculture. Ajinomoto is ready to promote 'Eat Well, Live Well' to Thai society and ensure consumer health while achieving sustainable growth with consideration for the environment,” he concluded. Mr. Sakakura.
* Kantar, Ajinomoto Brand Awareness Survey, February-March 2024
** Business Online Public Company Ajinomoto (Thailand)'s sales and net profit for fiscal year 2023
