Former Mondelez president Romeo Lacerda will join the international soft drinks business' board of directors later this month.
Image: AG Baxter/Shutterstock.com
Britvic plc has announced the appointment of Mr. Romeo Lacerda to its Board of Directors as a Non-Executive Director and member of the Audit and Nominating Committees. His appointment will be effective from March 27, 2024.
Mr. Lacerda has 35 years of extensive commercial experience in the FMCG sector, starting his career at Unilever before moving to Kraft Foods (later Mondelez) in 1995.
During this time, Lacerda spent 15 years in commercial strategy and sales roles in Brazil, followed by a number of Mondelēz president positions in Europe, the Middle East and Africa. In 2021, he joined automotive retailer Inchcape plc as Chief Executive Officer for the Americas.
Ian Durant, Chairman of Britvic, commented: “Romeo's outstanding knowledge and experience in the commercial FMCG sector, combined with his deep understanding of Brazil's growth market, will make him a valuable addition to the Britvic Board. We are delighted to welcome him to the team. , we're very much looking forward to working with him to advance Britvic's ambitions.”
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