press release — Bustami & Saheb Group, Nissan's exclusive dealer in Jordan, is helping the renowned multinational company Nissan move towards electrification across its vast AMIEO region (consisting of Africa, the Middle East, India and Europe). The company announced that it is ready to step up its efforts and expansion strategy. ,Oceania). This initiative falls under 'The Arc', Nissan's new global business plan to drive value and strengthen competitiveness.
The plan is a bridge between the FY20-23 Nissan NEXT Business Transformation Plan and Nissan's long-term vision, Ambition 2030, which includes a broad product offensive, increased electrification, new approaches to engineering and manufacturing, and a new approach to engineering and manufacturing. Adopt new technologies, leverage strategic partnerships to increase global sales and improve profitability.
The AMIEO region is consistent with Nissan's global strategy to ensure sales growth through customized regional strategies, with a balanced electric/ICE product portfolio, increased sales in key markets, and financial discipline. supported by the European Union, which is setting the tone for accelerating the transition to EVs.
Through these efforts, Nissan aims to increase annual global sales by 1 million vehicles, of which the AMIEO region will contribute nearly a third (300,000 vehicles). Of the 16 new electric vehicles and 14 ICE vehicles being launched globally, five of the all-new EVs and six of the all-new ICE vehicles will be launched in the AMIEO region. These include some of Nissan's most beloved nameplates among customers, including the Leaf.
Guillaume Cartier, chairman of Nissan Amio, said: “Through Nissan's new business plan, The Arc, we have a clear roadmap to a promising future, focused on growth, adaptability and competitiveness.'' The AMIEO region is fully aligned with this global plan, and we are gearing up to strengthen our product offering in the region, advance electrification and technology, and leverage strategic partnerships to take us into a new era. Switching.
“Through this comprehensive plan, we are driving competitiveness and growth, and we are confident that we can provide the foundation to build on and realize Nissan's Ambition 2030 vision.”
Nissan continues to leverage strategic partnerships to support its competitiveness and product portfolio. In Europe, the alliance with Renault/Ampere will introduce a new compact EV to replace the Nissan Micra, and two new LCVs are scheduled to be released. In Oceania, Nissan plans to leverage its partnership with Mitsubishi Motors to launch a new 1-ton pickup truck. In India, Nissan will strengthen its alliance with Renault and expand its manufacturing footprint, with India set to join the UK as one of the region's major export hubs.
Progress in electrification
EV rollout is currently planned in all AMIEO sub-regions, and Nissan Europe will continue to lead the way in driving Nissan's global electrification strategy. By 2026, Nissan expects more than 40% of its sales mix in Europe to be 100% electric and 75% electric.
Beyond products and sales, Nissan is realizing its EV36Zero vision in EV and battery manufacturing by beginning production of a new electric vehicle at its Sunderland, UK factory. The transformation project is Nissan's 360-degree blueprint for zero-emission manufacturing and operation, enabling investment of up to £3 billion by Nissan and its partners.
Nissan's vision for the electric ecosystem is that V2G technology will be commercialized and AC bidirectional functionality will be available on Nissan EVs over the planning period, starting in Europe. Leveraging new partnerships across the region, Nissan's V2G technology includes an affordable bi-directional home charger that provides the opportunity to share energy stored in a vehicle's battery with the power grid, providing Nissan with a new provide significant revenue opportunities and benefit customers and the environment. .
The Arc: Subregion Highlights
India
During The Arc, Nissan India will launch three new models and triple its sales volume, targeting 95,000 units in 2026, an increase of 63,000 units compared to 2023.
In addition to introducing two new Nissan SUVs, the Alliance Plant (RNAIPL) in Chennai will also launch two SUVs for Renault. With additional export opportunities worth approximately 100,000 vehicles by 2026, India will join the UK as Nissan's major export hub in the AMIEO. During this medium-term plan, Nissan will continue to develop new electric vehicles to be produced in Chennai.
Africa
During the Arc period, Nissan in Africa aims to double its sales volume in the region to 110,000 units (56,000 units more than in FY2011).
For three years, African customers will also benefit from two new SUVs launched in India. In addition to the continued rollout of Nissan's proprietary e-POWER technology, Nissan plans to offer 100% electric vehicles to South African consumers by the end of the Arc plan.
These actions focused on market expansion and new product introduction will help Nissan in Africa to ensure that it takes advantage of the expected rise in automotive market growth and expands its market share.
middle east
Five new Nissan SUVs will be introduced in the Middle East, including two new SUVs manufactured and exported from India.
Ark also sets out a strategy to bring electric vehicles to the Middle East and is a springboard for further expansion as Nissan looks to leverage its strong brand strength in these key markets to drive further growth.
Europe
Five new EVs will be introduced during The Arc, including a 100% electric alternative to the Nissan Leaf, Juke and Nissan Micra.
Nissan also plans to leverage its alliance partnership with Ampere to launch new LCVs based on the all-electric Interstar LCV and FlexEVan.
To support the transition to an all-electric vehicle future, Nissan is developing its third generation of e-POWER technology, the brand's proprietary electric powertrain that will serve as the gateway to an all-EV driving experience.
In terms of overall sales performance, Nissan Europe aims to increase sales by 40%, or more than 170,000 units, by the end of the plan period.
Oceania
During the Arc, Nissan Oceania will leverage its partnership with Mitsubishi Motors to launch four new models, including a new 1-ton pickup.
As the transition to electrification accelerates, more new electric vehicles will be introduced in Oceania.
Cartier continued: “With 140 markets and approximately 3.8 billion people, the AMIEO region is vast and its opportunities are enormous. With this new business plan, we will deliver our most exciting and innovative products and technologies to date. In line with our global strategy outlined in The Arc, we are radically transforming our business, turning challenges into new opportunities and unlocking additional revenue streams. and strengthen our customer value proposition. ”
Ark will ensure the growth and transformation of the AMIEO region, laying the foundation for Nissan's Ambition 2030 vision, the company's long-term vision to become a truly sustainable company and aim for a cleaner, safer and more inclusive world.
About Bustami & Saheb Group:
Bustami & Saheb Group, founded in Amman in 1969, is the exclusive dealer for Nissan and Infiniti vehicles in Jordan, as well as the authorized dealer for BYD electric vehicles. Today, the group is a cornerstone in Jordan and the Middle East offering comprehensive services. Through its distinctive facilities and professional employees, the Group provides the highest global standards and the best service for Nissan, Infiniti and BYD vehicles. In order to support the Jordanian market with the latest global technology, Bustami & Saheb Group introduced Chinese BYD electric vehicles to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has a significant footprint in the automotive trade sector in Jordan and the Middle East by establishing showrooms, maintenance centers, sub-dealers and parts sales for various categories of vehicles across the Kingdom. In addition to a professional system that combines marketing, sales and major after-sales services, we aim to ensure the highest customer protection and satisfaction, which are key elements of success. Bustami & Saheb Group currently boasts a growing customer base, served through showrooms and maintenance centers, and has a professional staff of over 200 employees.
For more information, please visit our website http://www.bstc.com.jo or call us at 06-5532356. You can also connect with us on social media.
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Or email us at bstcinfo@bstc.com.jo.
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