Snapchat is often thought of as a user-to-user social media platform, and many businesses neglect to consider it as part of their social media marketing strategy. Despite this conventional wisdom, Snapchat offers brands a unique opportunity to connect directly with their audience in a fun and personal way. If your target audience uses her Snapchat, you can develop a strategy around the platform that promotes your brand. This guide will provide you with all the tools and information you need to do this successfully.
What is Snapchat?
Launched in 2011, Snapchat is a social media app that allows users to send short, ephemeral photos, videos, and chats that disappear quickly (usually within seconds). Snapchat also offers interactive features such as Snap His Map, where you can view your friends' locations. Stories: Appears on your profile for 24 hours. Bitmoji avatar; for finding new content[検出]tab.
Snapchat boasts more than 406 million daily active users, approximately 62% of whom are between the ages of 18 and 34. This makes Snapchat an ideal business social media platform for brands that primarily target Gen Z and Millennials.
How to set up Snapchat for business
Setting up Snapchat for your business is easy. You need to create a Snapchat account and then add business features. Here's how it works:
- Download Snapchat and create an account. Download the Snapchat app for iOS or Android. (You can also use the web version of Snapchat on your desktop, but most users prefer mobile devices.) Add your birthday, choose a username, enter your email address, and You will be prompted to start adding friends from your contact list.
- Set up a Snapchat business account. Go to your Snapchat Ads Manager and log in to your Snapchat account using your username and password. Then complete the following:
- Enter your company name, email address, and name.select Next.
- Select your country and preferred currency, and enter your company phone number and website.select Next.
- Add a branded profile photo and confirm or change your username.select Create a public profile.
- Create an advertising campaign: You will be asked to design and create an advertising campaign and set up an advertising account. Set up your ad budget, as well as details like audience location and demographics.
- Start an advertising campaign. Enter your payment method and complete your advertising campaign.When you're ready, select Release.
Snapchat guides you through setting up your advertising account and creating campaigns.Source: Snapchat
How to use Snapchat for business
Businesses can use Snapchat to engage with their audiences on a personal level, bring their brand up close, and inject new personality into their content strategies. Here's an overview of how it all works.
How to send a snap
Now that you've signed up for an account, it's time to start interacting with the app. The basics are:
- Launch the app. When you open the app for the first time, the screen defaults to the standard rear camera settings. From this screen, you can put your camera into “night mode,” turn the flash on or off, flip the camera, search for nearby snaps, and go to your profile.
- Take a snapshot or video. To take a photo, press the bottom round button. Press and hold the button to record a video.
- Set the duration of the snap. Once you've taken a photo, you can adjust the amount of time it takes to send the photo to a friend (1 to 10 seconds, or infinite if you choose ∞).
- Edit the snap. You can add emoji stickers, filters, links, or text before sending your snap. You can also save the photo to your memories before sending it.
- Submit your snap: When you're ready to send your photo or video, select send to Then select the recipient. You can also add it to your Snap Stories (more on Snap Stories later).
your snapchat profile
Snapchat is an unconventional social network in that users cannot customize their extensive profiles. However, it does provide space for users to provide information about themselves, such as their Bitmoji and username.
On the default screen, select Ghost or Bitmoji in the left corner to go to your profile. Here you can view your Snapchat score, which is the total number of snaps you've sent and received. Your profile will have a yellow square that will be generated as a quick response (QR) code. Instead of manually searching for a user, a user can focus her Snapchat camera on another user's code and add them without typing their name.
Interact with other Snapchat users
There are several ways to interact with other Snapchat users. Unlike most social networks, all of these interactions are private except for the Stories feature.
- Add user: You can add users to your friends list by searching for their username, getting them from your phone's contact list, or adding them using a specific QR code.
- View story: View and reply to other users' Snap Stories. Both actions will be notified.
- Send a snap: Snapchat allows you to send and receive photo and video content with other users. These interactions built and established the entire platform. When you screenshot a snap, the sender of the snap will be notified.
- instant messaging: The instant messaging feature allows you to chat privately with users. When you reply to a user's Snap or part of a Snap Story, your reply will be sent as an instant message. When you take a screenshot of an instant message, the sender will receive a notification.
snapchat stories
Snapchat Stories are collections of snaps and videos that can be combined for designated followers. It will remain on your profile for 24 hours. Stories are a great way to show your audience the day-to-day operations of your business. This lets your potential customer know what his average day at work is like. Additionally, it allows employees to express their individuality.
You can see who viewed your story and how many, so you can gather marketing demographics about your audience and determine if your target customers are interested in your content. You can also A/B test different types of content to see what elicits a response from your target customers.
How to promote on Snapchat
Big brands like Vans, Coca-Cola, and JPMorgan Chase & Co. use Snapchat for their marketing campaigns. There are several ways to advertise on Snapchat.
snap ads
Snap ads are full-screen vertical videos that are up to 3 minutes long. Some offer interactive elements, such as a call to action to visit a specific link. Snap ads require you to provide information about your company and its products and services. For example, Gatorade once featured Serena Williams' 8-Bit Tennis game celebrating his 23rd Grand Slam win.
For more creative guidance and development, check out Snapchat's Snap Ads guidance and specifications. The possibilities are endless.
sponsored lenses
Sponsored Lenses are interactive tools that you can use to promote your business in a fun and engaging way. Snapchat says Lenses are its most popular advertising tool, increasing engagement and driving sales.
The lenses are equipped with special facial recognition technology that allows users to transform into a dog, pretend to be Santa Claus, become a devil, wear a flower crown, or spit out a rainbow through the app. Lens he works in three steps. They are:
- Detect user's face.
- It reacts to the user's facial expressions, such as sticking out its tongue or waiting for music.
- Create the final product.
For example, Taco Bell created a sponsored lens that turns users' heads into tacos to celebrate Cinco de Mayo. The uses for lenses are endless. For example, if your company sells sunglasses, sponsored lenses allow users to try on different styles.
discover on snapchat
Snapchat Discover acts as a feed where users can view content created by popular creators, celebrities, and prominent media organizations such as Vice, Cosmopolitan, and ESPN. Similar to the Stories feature, Discover Stories compiles audiovisual and photo content that links to articles and graphics through a Pinterest-like dashboard.
In 2018, Snapchat launched its own product store within Snapchat Discover. Snapchat has since created the Stores feature, which acts as an in-app commerce platform that allows businesses to add shops to their profiles that users can visit.
Snapchat no longer offers sponsored geofilters for businesses.
Snapchat tips and tricks
Now that you understand the basics of Snapchat, here are some tips and tricks to use the app to your brand's advantage.
- Document your company's daily operations. Use the app's Stories feature to explain to your followers how your business operates at work. We offer exclusive sneak peaks you won't find anywhere else on social media. You can also use Stories to host Q&As or introduce new products.
- Upload content regularly. Don't let your followers forget you exist. Use the app regularly and upload content frequently. Snap Stories are a great way to get a sense of what it's like to work, especially in business.
- Interact with other users. Many users use the app's messaging feature, so be sure to respond to any messages you receive. The same applies to the return of photo snaps.
- Sponsor Snap Ads. Although 10-second audiovisual clips are more traditional, you have creative freedom to promote your ads with video content, just as you would on Twitter, Instagram, or similar sites.
- Become a lens sponsor. Bring your brand to life and encourage users to engage with your brand. Find out how the average customer engages with your business' products and services and apply that to your lens. If you sell coffee, you might just need to install a filter so users can drink coffee. As mentioned earlier, sponsored lenses are the most effective across the platform.
Snapchat offers numerous advertising, marketing, and public relations opportunities for businesses of all sizes looking to engage with young audiences.
