company: loreal group
CEO: Nicholas Hieronymus
Year of establishment: 1909
main office: Clichy, Paris
employee: 85,400
type: public
Ticker symbol: OR.PA
Market capitalization (September 2022): 175.34 billion euros
Annual revenue (2021): 32.28 billion euros
Profit | Net profit (2021): 4.6 billion euros
Products and services: Skin Care Products « Fragrances » Hair Care Products | Makeup | Hygiene Products
Competitors: Estée Lauder Companies | Revlon and Edgewell Personal Care | Chanel | Unilever
Did you know that? The founder of L'Oréal was originally a scientist and chemist. He started his brand by developing a hair dye formula, Oleaire, for hairdressers in Paris.
L'Oréal Paris is a famous cosmetics brand that develops high-quality luxury products that are accessible to everyone. Founded in 1909 by French pharmacist Eugène Paul-Louis Schuler, the company is distinguished by innovation and scientific excellence.
Over the years, L'Oréal Paris has become one of the most important beauty and cosmetics companies in the world. In fact, the company was the global personal care brand leader in 2021. The cosmetics division of this brand is mainly focused on the production of hair care, skin care, perfumes and makeup, the latter accounting for his 11% of global cosmetics sales.
The company's professional product range, including skin care, hair care and fragrances, strives to promote global development. L'Oréal Paris develops beauty products for a wide range of customers. Leading beauty and cosmetics brands now offer highly innovative, high-quality products at competitive prices through mass-market retail channels.
L'Oréal Paris' annual revenue is 32.28 billion euros.
mission statement loreal
“Beauty for everyone”
L'Oréal guarantees that all its cosmetic products are superior in terms of safety, effectiveness and quality, meeting customers' needs for authenticity and variety. L'Oréal aims to provide the best cosmetics and beauty products to men and women around the world. The world's biggest brands prove it through concise yet comprehensive information. mission statement.
Characteristics of L'Oréal's mission statement are:
Mission statement analysis
- Turn beauty into powerful force
L'Oréal's statement signifies the importance of beauty for everyone. This concise statement reflects the brand's intent to prove itself as an industry leader in the beauty industry. The statement also shows that L'Oréal recognizes its ambition to make a meaningful impact.
That's why the company aims to shape the future of the beauty industry using superior technology and science inspired by nature. The company's goal is to provide people with the best beauty products in terms of quality, integrity, and effectiveness.
This brand believes that everyone is beautiful and needs reliable products to enhance it. That's why this brand focuses on producing cosmetics that help people highlight their features so they feel like better versions of themselves.
- provide the best cosmetics
L'Oreal provides our customers with the highest quality cosmetics and beauty products. The company's understanding and dedication to beauty and skin health has helped it thrive. The company's purpose is not just to make beauty products. This statement makes clear L'Oréal's goal to ensure that everyone has access to high-quality cosmetics.
This explains why L'Oréal values integrating science into design and production. This ensures that businesses meet high standards and are valued among consumers. Due to the selection of ingredients, materials and approved manufacturing processes, this French beauty brand only deals in high-quality cosmetics.
Additionally, L'Oréal's Luxury Division is dedicated to maintaining the highest possible quality in products, merchandising, packaging and communication. Therefore, it proves that this brand is a world-famous signature.
Vision statement/purpose
“Creating beauty that moves the world”
L'Oréal understands that the desire for beauty is eternal.That's why it is the purpose Creating products that have something for everyone. The components of L'Oréal's objective are:
The company's vision revolves around beauty. The company, which is one of the world's largest brands, understands that beauty is more than just what you look like. It is a force that gives people confidence and helps them feel good about themselves. This vision reflects L'Oréal's singular vision, which is focused on creating beauty.
This purpose remains true to the spirit of our founder, who believed that beauty and good looks are eternal pursuits. To ensure people have access to the best beauty products, L'Oréal leverages solutions such as: the power of innovation Continuously improve performance.
Sustainability is one of L'Oréal's fundamental goals and reflects its overall vision and purpose. We strive to lead by example with a long-term vision. Our actions are guided by ethical principles and strong values. sustainable environment.
L'Oréal has dominated the beauty space with a comprehensive understanding of how changing times require safe product manufacturing. The company shows its respect for the environment and nature in the following ways: sustainable program What defines modern cosmetics.
L'Oréal's core values
L'Oreal has 6 basic values Serves as company guidelines. The company enables its employees to share these values wherever they are. These values shape the way L'Oréal employees think. We are also open to innovative ideas and trends in order to become world pioneers.
Here is an analysis of L'Oréal's core values:
With values first, the beauty brand aims to bring happiness, freedom and confidence to men and women. Employees must have a passion for progress and the benefit of humanity. Creating beauty products requires understanding others, respecting traditions, and anticipating needs.
L'Oréal considers innovation to be one of its founding values. innovation This is very important because beauty is a never-ending quest that requires high performance. Cultivating this value, the French beauty brand finds ways to push the boundaries of knowledge and create new products that are truly amazing and different.
L'Oréal's third value encourages challenge, independence and adventure. The company hopes its employees will use it as a driving force to improve their talent.
L'Oréal promotes work practices where listening to customers and understanding their culture is the norm. With an open mind, companies can profit from differences and cater to the infinite diversity of the world's beauty aspirations.
The fifth value permeates every aspect of the business and inspires employees to do their best.
the feeling of social responsibility This is another core value that L'Oréal fosters in the workplace. It is our duty to protect the beauty of people and the planet, and to contribute to the well-being of our communities.
References and further information
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