Nintendo Mission Statement | Vision | Values ​​| Strategy | 2024 (Analysis)

Did you know that the Seattle Mariners, the American professional baseball team to which Shuntaro Furukawa belongs, was owned by Nintendo Co., Ltd. until 2016?

Back 1880s While all companies are investing in various industrial sectors to increase their profits, a young man… Fusajiro Yamauchi I took a completely different path.

He started a small startup in Japan and created cards known as playing cards. “Hanafuda”” Soon his business gained momentum and is now known as Nintendo. $40 billion.

Nintendo's vision

Nintendo is one of the few companies that was founded not with the vision of making money, but with the vision of making a difference in someone's life and helping people interact and spend time together. one game at a time. It is therefore no surprise that the following is the company's vision statement.

“Bringing smiles to everyone involved with Nintendo”

Companies with a legacy or in the process of building themselves always started with a simple vision: to dare to change the world, and as you can see, Nintendo is no exception.

Nintendo's mission

When analyzing Nintendo, everyone usually asks the same question: “What is it that allows the company to maintain its top position for over a century?”

And here's the answer.Their mission influences the sustainability of their success”

of mission statement In the case of Nintendo, it is as follows.

Strong commitment to producing and marketing the best products and services

Nintendo strongly believes that customer loyalty can only be established by providing quality products and services. Therefore, the company has a strong commitment to quality.

Listen to your customers and tailor your products to their needs

The customer is the one who will use the final product, so the product should be built based on customer wants and needs. Nintendo Co., Ltd. focuses on customers and customer complaints and adjusts its products accordingly.

Treat your employees the same way you treat your customers.

The company spares no expense for its employees. They offer a market-competitive salary and many benefits that come with it.

Nintendo's values

Nintendo's cooperation emphasizes these Three core values And instill this in all employees. The values ​​that our company values ​​are as follows.

The company's goal is to produce products and services that differentiate it from its competitors. Uniqueness is therefore an important core value.

Being flexible in time schedules and attitudes is an important skill for employees to give their best to the company. It is necessary for our success as individuals and as a company as a whole.

The basic core skill you need to succeed anywhere in life is integrity. Our goal is to always hire people who are loyal and trustworthy to our organization.

Nintendo's strategy

Nintendo – Expansion Strategy

Nintendo hopes to expand the company by increasing investment in video games and smart devices. In the video game sector, the company believes the best bet is to have a software-driven integrated hard drive and software business at the core of its business.

Going forward, the company hopes to turn the smart device business into its main source of revenue and maximize the company's overall net profit.

Nintendo – New business strategy

The company believes now is the perfect time to invest and partner with partners outside of the video game and smart device businesses. Nintendo is expanding its business in the entertainment field by collaborating with and building partners. Theme park, movie production,to go into Merchandising.

The group believes that in the future these projects will generate more revenue and be less susceptible to cyclical fluctuations. This will make Nintendo IP available to more customers.

Nintendo – Pricing Strategy

On the other hand, with Sony microsoft We will introduce products such as Xbox and playstation The price range is ~ $349 to $499, nintendo switch expensive $299.

This price difference has a significant impact on price fluctuations. customer base Aim for Nintendo and stay away from competitors.We can make this happen Low pricing Mass production and innovation make us better than other brands.

conclusion

Nintendo as a company started with a vision to bring people together, and since then, we've tried to accomplish this in a variety of ways. Introducing games, game consoles, playing cards, and arcades. These not only bridged generations, but also became very lucrative businesses.

Please tell me what you think? Was this article interesting?
Please share your thoughts and experiences in the comments section below.