Southwest Airlines Mission Statement | Vision | Values ​​| Philosophy (2024 Analysis)

Did you know that Southwest Airlines had to sell one of its four Boeing 737s in 1972 to cover payroll?

The civil aviation industry is one of the most competitive, turbulent and highly dynamic sectors in the world. Surviving and succeeding in this industry for decades can only be achieved by companies with a strong track record. strategic planning Consistency of execution, such as Southwest Airlines.

The fact that Southwest Airlines not only survived the worst of the airline industry, but also grew, suggests that we can learn a lot from airline valuations.

Southwest Airlines Vision Statement

“To be the world's most loved, most flown, and most profitable airline.”

its meaning

southwest airlines vision statement It consists of three components.

1. The strongest brand in the world's civil aviation field

The vision to be the world's most beloved airline conveys Southwest Airlines' long-term plans and desire to grow and expand its business around the world. It serves as a strategic roadmap to take the airline beyond the U.S. market and into global markets. Rest of the world.

2. Highly rated and recommended airlines

The statement “Most Frequently Flying Airline” reflects the airline's intention to place greater emphasis on customer satisfaction. To keep customers coming back to Southwest Airlines again and again, management strives to leverage operational effectiveness and efficiency to increase loyalty by providing value, experience, and convenience to customers. .

3. Achieving high profitability

The third element of Southwest's vision statement can be achieved by achieving global operations and customer loyalty. Because by achieving these two elements, airlines can: Profitability.

Alternatively, the third factor is streamlining operations to increase efficiency; Competitiveness In order for the company to become profitable.

Southwest Airlines Mission Statement

“A dedication to the highest quality customer service delivered with warmth, friendliness, personal pride and corporate spirit.”

Dear Southwest Airlines Employees:

“We are committed to providing our employees with a stable working environment with equal opportunities for learning and personal growth.”

Here's an analysis on this: Southwest Airlines mission statement.

• Attract and retain customers by providing the highest quality customer service

In today's competitive airline industry, companies that compromise service quality are on the path to bankruptcy. Advances in information and communication technology (ICT) have interconnected the world into small communal villages, offering a variety of options directly to consumers through their mobile devices.

Technology-enabled customers will be satisfied with nothing less than the highest quality of service. Any compromise in the services provided can lead to a mass migration to the many other perfect alternatives and substitutes at your disposal.

• Provide warm and friendly customer service to attract and retain customers

In a technologically competitive industry, companies can differentiate and stand out from the crowd by going back to basics. warmth and friendliness.

At Southwest, we understand that a warm, friendly smile goes a long way in the service industry and always trumps technology. VIP treatment can only be achieved through the human element and personal touch in service delivery, not through technology.

• Promote people's empowerment, individualism and pride in achieving their goals

The second element of our mission statement aims to create an environment that allows our employees to consistently provide warm, friendly, and high-quality customer service.

Southwest Airlines' good human resource management focuses on providing excellent service by manifesting these qualities through employees' attitudes and interactions.

Southwest Airlines Values

of Southwest Airlines Values It is divided into two groups with three subgroups.

Group 1: Living the Southwest Way

• Warrior's Soul:
  • Strive to be the best,
  • Showing a sense of urgency,
  • Never give up.
• Servant's Heart:
  • Follow the golden rule
  • Treat others with respect;
  • Embrace Our Southwest Family
• Attitude to have fun and have fun:
  • Be a passionate team player
  • don't take yourself too seriously, and
  • always celebrate success

Group 2: Working in a south-west direction

• Work safely:
  • Employees must follow standard operating procedures at all times.
  • identify and report hazards, and
  • Respect and comply with regulations
• Surprise your customers:
  • Providing world-class hospitality,
  • Create memorable connections,
  • Become famous for your friendly service
• Keep costs low:
  • Show up and do your best,
  • protect our profit share,
  • always find a better way

These core values ​​are what make Southwest Airlines unique and highly successful. These values ​​consist of five elements.

1. Selfless service: Selflessness in service delivery cuts both ways allowing you to ensure excellent customer service is delivered to your customers. This means that the company values ​​its employees and allows them to focus on providing excellent service to customers.
2. Friendly customer experience: The warm, easy-going, passionate, friendly and respectful work environment fostered within Southwest Airlines has transformed it from an airline to a close-knit family. Our employees take advantage of this environment to provide a friendly customer experience and welcome you to the Southwest Airlines family.
3. safety: Southwest Airlines prioritizes safety and is responsible for ensuring the safety and protection of our customers and employees.
4. reliability: We understand and value the importance of effective and efficient operations to ensure that our customers can always rely on the service we provide.
5. low cost: Quality service is important, but price is also very important. To this end, airlines focus on: competitive advantage As a low-cost carrier that consumers can trust with great service.

Southwest Airlines Philosophy

The core of Southwest's philosophy is 5 key elements It has driven airline growth and success for decades.

1. Treat people with respect: Southwest Airlines is known for treating its customers and employees very well. And there's a good reason Southwest Airlines is always in the headlines: its route changes. Mother tries to contact comatose son Just a few examples include a ticket salesperson driving a stranded passenger home.
2. Promoting and nurturing culture: Southwest takes culture very seriously. From top management to junior employees, “Southwestern Culture” Consistently evident and followed.
3. In the original: The emphasis on originality goes back to co-founder Herb Kelleher, who made no apologies to anyone for the way he lived his life.idea of individualism, freedomand easy going At Southwest Airlines, that way of life is consistently evident.
4. Hire people: Southwest is always looking to add the most talented people to our family, regardless of their level of education, experience or expertise. Because while they can teach and train any person to provide excellent customer service, you can't change your DNA.
5. Stay focused: Since its founding, Southwest Airlines has never strayed from its core. Business strategy. Even though most airlines have switched to a traditional hub strategy, the airline continued to use a point-to-point approach without allocating seats. This contributed to the airline's profits. 47 consecutive years About profitability.Also, consistently used boeing 737 Since its founding.

References and further information