Apple's Mission Statement | Vision | Core Values ​​| Strategy (2024 Analysis)

Fun fact:

Ronald Wayne sold his shares to Jobs and Wozniak within 12 days of founding Apple.

Apple overview

Apple is an American multinational technology company headquartered in Cupertino, California. The company was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Upon incorporating as Apple Computer, Inc., the company launched the Apple I personal computer in 1976 and the Apple II in 1977. The tech giant designs and sells consumer electronics. , iPhone, iPad, iPod, Mac, Apple Watch, etc. The company also develops computer software and provides online services. In 2020, Apple launched new features and phones, including: iPhone 12 Mini and iPhone 12 Pro Max. Currently, iPhone sales account for more than 50% of Apple's revenue. [1]

In the first quarter ended December 26, 2020, Apple reported record revenue of $111.4 billion, driven by strong iPhone sales. The company's quarterly revenue exceeded his $100 billion mark for the first time in history. iPhone sales hit $65.6 billion. Apple's international sales also rose 64% in the quarter, showing the company's rapid growth in markets such as India. [2]

Apple is one of the big five companies in the US IT industry. Google, microsoft, Amazonand Facebook. To understand why Apple has been so successful, analyze its mission, vision, and values.

Here is a detailed analysis of Apple's mission, vision, and values.

Apple's mission statement

apple mission statement teeth:

“Delivering the best user experience to our customers through innovative hardware, software, and services”

What does Apple's mission statement mean?

This mission statement emphasizes Apple's commitment to providing the best products and services that meet the unique needs of each customer. It guided the company towards long-term goals, which contributed to the company's success. Apple's mission statement consists of his three main components:

Best user experience. Apple designs all of its products to be user-friendly, including iPhones, iPads, and wearables. The company doesn't compromise on user experience. Apple products come with innovative and user-friendly features to provide the best experience for end users. In 2020, Apple introduced robust location and Bluetooth permissions in his iOS 13. In 2021, Opt-in ad tracking in iOS 14. These user-friendly privacy features help protect iPhone users' personal data and improve their experience. [3]

Innovative product. Apple designs products to meet the unique needs of its customers. Since its founding, Apple has pushed the standards for product design, usability, and functionality. Apple's hardware and software solutions serve a variety of market segments, including education, business, and healthcare. In recent years, Apple has increased its presence in the healthcare field with innovative products such as the Apple Watch, which detects heart abnormalities. Her Apple Health Records feature for iPhone allows patients to access their medical data through their mobile devices. In Q1 2020, Apple reported: Quarterly revenue was $91.8 billion Revenues from healthcare products and services are at an all-time high. [4]

Providing quality services. From the App Store to Apple Care to technical support, Apple is committed to customer service. We handle everything from design to development, sales, and repair. This hands-on approach gives Apple an advantage over its competitors. In a 2020 research study, he gave Apple a rating of 51/60 for online support. 34/7 phone support Overall tech support score is 85/100. This score is impressive considering that most companies provide poor customer service. [5]

Apple's vision statement

apple vision statement teeth:

“Creating the best products on earth and leaving the world better than we imagined..“

What does Apple's vision statement mean?

Apple's vision statement guides the company's decision-making process, strategic management, and operations. This ensures that each decision moves the company closer to realizing its mission and goals. This statement consists of his two components:

Leadership in product design: Apple offers high-quality products to the market, including iPhone, iPad, iPod, Mac, and microchip. The company seeks to maintain its leadership in product design and development by driving breakthrough innovation. In April 2021, Apple announced the new iPad Pro with the industry-leading M1 chip and ultra-fast 5G. The Apple-designed M1 chip pushes the boundaries of performance in iPad Pro, making it the fastest device of its kind. The new iPad Pro is 5G compatible. Speeds up to 4Gbps. 5G is the future. Therefore, Apple can rely on this next-generation iPad to protect its global leadership position for many years to come. [6]

Carbon neutral: Apple's vision is to have zero net climate impact across all of our operations. In 2020, the company announced plans to highlight its commitment to ensuring all Apple devices are carbon neutral by 2030. According to Apple's 2020 Environmental Progress Report, the company has plans to: Reduce emissions by 75% and develop innovative carbon removal solutions for the remaining 25% of its footprint by 2030. ”Through our commitment to carbon neutrality, we hope to be a ripple in the pond that creates greater change.'' said Apple CEO Tim Cook. [7]

Apple's core values

Apple's values ​​determine how the company and its employees operate and interact at work and in the world.

Accessibility. Apple provides consumers and organizations with access to the hardware, software, services, and technology they need to achieve their goals and aspirations. Developers use Apple's App Store ecosystem to build applications. In 2020, Apple lowered App Store fees to 15% for small businesses. The program's reduced fees give small developers access to his App Store, giving them more financial resources to reinvest and grow their businesses. [8]

Support education. The Cupertino-based technology giant brings products, support and opportunities to schools that need them most. Since 2014, Apple has Connection ED Through this initiative, we donated $100 million worth of teaching and learning solutions to more than 100 underserved schools across the United States. “We donated iPads to every student, Macs and iPads to every teacher, and Apple TVs to every classroom.” Apple said. [9]

Global planning. Apple is carbon neutral and committed to making all of its products with clean energy and zero carbon emissions by 2030. In 2021, Apple announced the Restore Fund, a first-of-its-kind carbon removal initiative.it invests 200 million dollars Forestry projects will remove approximately 1 million tons of CO2 from the atmosphere each year. This initiative builds on Apple's continued efforts in forest conservation, including a partnership with a Colombian organization to restore 27,000 acres of mangrove forest. [10]

Everyone participates. Apple has strengthened its long-standing commitment to making our workplaces more inclusive and advancing justice globally. In May 2021, Apple fired one of its advertising managers, Antonio Garcia Martinez, for promoting sexist and racist views in his 2016 book Chaos Monkeys. More than 2,000 Apple employees have signed an internal petition condemning sexism and racism. Apple is committed to inclusion and diversity in the workplace. “Behaviors that degrade or discriminate against people for who they are have no place here.” Apple said. [11]

Privacy is a human right. Apple designs products to protect consumer privacy and give consumers control over their information. We believe that privacy is a fundamental human right. In April 2021, Apple updated its iOS with new privacy controls designed to protect iPhone users from being tracked by digital advertisers. Apple's more than 1 billion iPhone users receive pop-up notifications asking for permission to collect data on some apps. This feature prevents third-party apps and websites from using your data to track you online. [12]

racial equality and justice. As a global technology leader, Apple recognizes our responsibility in the fight against systemic racism and injustice worldwide. The company committed $100 million through its Racial Equity and Justice Initiative (REJI) to help eliminate racial discrimination faced by communities of color. Apple banned Parler from its app store for allowing users to spread hate and plan for January 6th^th The attack on the U.S. Congress. In April 2021, Apple reinstated Parler to its app store after implementing new updates to detect illegal content and hate speech. [13]

Supplier Responsibility. Apple holds its suppliers to the highest labor, human rights, health and safety, and environmental practices. To achieve this, the company has implemented a rigorous supplier performance evaluation process in these three areas. In 2019, Apple conducted 80 assessments at its manufacturing facilities. 50 companies in the service supply chain291 reviews in smelters and refineries. [14]

References and further information