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downward angle icon An icon in the shape of a downward facing corner. From left: Jennifer Ortacares Dawkins, senior entrepreneurship reporter at Insider; Jamal Miller, Senior Director of Product Marketing at Mailchimp. Shane Pittson, Vice President of Marketing, Quip. and Tiffany Tolliver, founder and CEO of Emmarose Agency. Insider Studio At a recent event on small business, experts advised that having a clear vision is the key to brand success. A strong brand identity and effective marketing strategy depend on connecting with your customers. This conversation was part of an Insider event. ”Marketing for small businesses” was held on Tuesday,…

Many successful businesses generate enough profits to allow their owners (or shareholders or investors, depending on the type of business) to grow the business and live with financial security. However, while small and medium-sized business owners are focused on profits, they also seek to achieve a healthier work-life balance, develop environmentally friendly products, and provide services with a social mission. Some business owners are willing to sacrifice some. Every entrepreneur has a slightly different definition of what it means to achieve business success. Business success varies greatly from company to company. For some it's a sales metric, for others it's…

A large B2B business faced an agonizing quandary: its leadership team was considering dozens of modernization initiatives that could bring a $2 billion margin expansion opportunity. But 70 percent of them depended on technology that would cost a staggering $400 million—much higher than expected. The reason for such a high price tag? Its tech stack had become massively complex after years of building quick workarounds and one-off solutions to favor speed over good design for the long term. This reality forced the company to ratchet back its investment to about $300 million and walk away from 25 percent of the…

Based on RSM's economic forecasts, growth in the first quarter most likely expanded at a 2.35% pace versus the consensus forecast of 2%. The Fed's interest rate hikes are beginning to curb growth, and tightening lending will likely cool the economy further. But this growth will not last long: The debate over identifying the end of the business cycle is necessary, given the emerging consensus among economists that the economy will fall into recession this year. RSM now predicts a 75% chance of a recession over the next 12 months, higher than its previous forecast of 65% for the second…

Investors are increasingly hopping on the ESG train, while the COVID-19 pandemic, climate change concerns, rising cyber incidents, global supply chain issues, economic disparities, social justice movements, and more are driving companies closer to the ESG train. This has become a catalyst for rapidly increasing the adoption rate. Environmental, social, and governance (ESG) is a framework for sustainability management, ethical practices, and conscious consumerism that is gaining traction in the business world. But it's not a new phenomenon. Rather, it is a continuation of socially responsible investing that has gone mainstream.term ESG ESG investing officially began in 2004 with the…

Inclusion, diversity and equality concept. LGBTQ abstract letters on wooden cubes over pink.getty The murder of George Floyd and the subsequent rise of the Black Lives Matter movement, combined with the Me-Too movement, has raised awareness of diversity, equity, and inclusion (DEI) issues in various fields and institutions. provoked action. These movements challenge the status quo and demand accountability and justice for marginalized groups who face discrimination, harassment, and violence. As a result, many organizations are launching or launching DEI initiatives to foster more inclusive and respectful cultures, address systemic barriers and bias, and promote equity and representation in policy…

A vending machine business can be a lucrative entrepreneurial opportunity, whether as a side hustle or a full-time venture. This allows owners to jump in with low initial costs and promising profit potential. According to Grand View Research, the global retail vending machine market was valued at $51.91 billion in 2021 and is expected to grow by 10.7% annually over the next eight years, reaching $129.4 billion by 2030 . After all, when people are hungry and in a hurry, vending machines provide a quick and convenient solution. Consumer demand for vending machine staples like potato chips, candy, and soda…

The Internet has connected the world in more ways than any other technology. However, as people become increasingly concerned about their data and privacy, the current state of the Internet appears inadequate. There are serious concerns about how large companies process and monetize user data, creating a need for a better or alternative internet. Web 3.0 is an alternative that is becoming increasingly popular as it puts the power of the Internet back into the hands of the end user. In this guide, we've answered frequently asked questions about Web 3.0 investing in a way that even novice investors can…

Businesses, especially large corporations, have a pretty bad reputation among environmentalists, and sometimes that's very justified.We all know about companies that continue to pollute for long periods of time when they should have stopped doing so. Some companies employ apparently environmentally friendly practices, so-called “greenwashing”, as a marketing strategy. Additionally, some companies avoid liability for harm their products cause to individual consumers.All of this is true, but we need businesses to drive the economy, and some businesses are working hard to put their house in order. The theme of Earth Day 2023 is “Investing in Our Planet” and businesses are…

Imagine going to your favorite business news source and finding an article like this: One of the world's largest technology companies has declared its goal to become “nature positive.” The head of the world's second most populous country called for global cooperation to conserve biodiversity. A global agreement has been signed to protect the biodiversity of the world's oceans. Companies that rely on nature employ traceability officers to verify and substantiate their sustainability claims. The launch of a global framework for companies to report their impacts on biodiversity is nearing. After seeing these headlines, you would think that the world…