Eurohoops Team / info@eurohoops.net
Euroleague Basketball announced unprecedented growth in key business metrics, demonstrating the league's growing popularity and global reach. Key indicators such as television viewership, digital viewership and arena attendance all reached new heights.
The end of the regular season marked a historic milestone for Euroleague Basketball, with more than three million spectators watching the games, a 19% increase from the previous season. This surge in attendance set a new record with an average of 10,383 people per game, highlighting the league's growing popularity and its unwavering fan support.
Television viewership recorded a significant increase of 27% compared to last season, with a total of 1.126 billion viewers watching EuroLeague content, including live, delayed and highlights. This growth was especially evident in several key markets.
Türkiye: +155%
Serbia: +35%
Greece: +32%
Spain: +13%
Lithuania: +12%
Italy: +11%
Additionally, EuroLeague.TV, the league's dedicated OTT platform, recorded growth of 46%, reaching a record high of 85,900 subscribers.
Digital platforms saw record engagement levels, with double- and triple-digit increases across all industry-standard metrics.
Impressions reached a record 1.836 billion across all social media platforms, up 79% compared to last season's figures. EuroLeague fans are more active than ever, with engagement numbers up 89%, demonstrating continued interest in EuroLeague content.
Video content was one of the key drivers of growth, with video views growing 101% to a total of 747.4 million.
Traffic on Euroleague.net increased significantly, with 5.1 million users (up 30%) generating 97.9 million page views (+8%). The league's gamification strategy was also successful, with Euroleague Fantasy Challenge, the official fantasy game of the Turkish Airlines Euroleague and BKT EuroCup, attracting 307,000 fans, an astounding 176% increase from last season, and active player trading taking place every round.
