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Home » Mercedes-Benz Mission Statement | Vision | Core Values ​​| Strategy (2024 Analysis)
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Mercedes-Benz Mission Statement | Vision | Core Values ​​| Strategy (2024 Analysis)

adminBy adminMarch 23, 2024No Comments5 Mins Read229 Views
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company: Mercedes-Benz
CEO: Ola Kalenius
Year of establishment:
1926
main office:
Stuttgart, Germany
employee:
173,000
type:
public
Ticker symbol: MBG.DE
Market capitalization (August 2021): 64 billion euros
Annual revenue (2021):
133.89 billion euros
Profit | Net profit (2021):
23.01 billion euros

Products and services: Automobile | Commercial Vehicle
Competitors: Audi | BMW | Porsche | Lamborghini | jaguar

Did you know that? Mercedes-Benz built the first car with brakes on all four wheels.

Mercedes-Benz is one of the most popular car companies in the world. We produce cutting-edge vehicles using innovative technology and environmentally friendly design. The company is known around the world for its customer service and is popular among car enthusiasts around the world. This is not only the company's philosophy, it is strongly believed by everyone who works at Mercedes-Benz.

All divisions of the company are motivated to live this philosophy and ensure we provide world-class service to match the world-class cars we produce.

Mercedes-Benz mission statement

“We inspire and create great places to work and do business. One employee, one customer, and one vehicle at a time. Our Transparent Vibe , premium automotive inventory and personalized customer care, we create the luxury shopping experience you truly deserve.”

of mission statement It clearly depicts Mercedes-Benz's purpose. This article describes how auto companies are creating a transparent environment for employees to work and customers to benefit. They believe in practicing starting at the individual level for a more holistic approach.

A closer look at our mission statement reveals strong beliefs in several core principles:

Unlike other car companies, Mercedes-Benz emphasizes including transparency as part of its mission statement. They want to make sure their customers and employees are all on the same page and understand how things are happening. This helps build good customer relationships and is mutually beneficial for everyone involved.

This mission statement is a testament to Mercedes-Benz's drive to innovate and help customers get the best technology possible.with the help of innovative design, the company ensures that all customers who seek luxury can experience it through their cars. The design and construction of the car can only be described as innovative. Premium design features include options such as a patented rear headlight.

Many companies, especially car companies, neglect customer care. However, Mercedes-Benz strives to ensure that you receive the best customer care. They include this in their mission statement to show that customer care must be thoroughly prioritized.

The final experience is luxurious. The company manufactures some of the most luxurious cars in the world. As part of its mission statement, Mercedes-Benz is dedicated to giving customers the look and feel of a luxury vehicle.

Mercedes-Benz vision statement

“At Astorg Auto in Charleston, we are responsible for empowering our employees and fostering an environment that fosters innovation, relationships, and growth. We provide an atmosphere of transparency and are committed to providing personalized customer care. We will continue to strive to build consumer trust by providing premium automotive products.”

Mercedes-Benz's vision statement describes several goals the company wants to achieve with its high-quality cars and services. If you read the vision statement closely, you'll see that there are many components that highlight all the thought that went into each car's innovation.

Aspects include:

The company aims to produce the highest quality products. The vision statement shows that the company wants to win the audience's votes by offering premium automotive products. To provide products like this, the company is committed to innovation, integrating new designs and technologies to ensure its vehicles are as safe as possible.

  • personalized customer care

Customer care is very important to Mercedes-Benz as mentioned in the mission statement and vision statement. The company's vision requires employees to treat each customer special and ensure they receive the best possible customer care.

Empowerment is a top focus for the company. We want to empower not only our customers, but also our employees and other stakeholders involved in our company's operations. Mercedes-Benz is focused on improving holistic relationships and operations by empowering everyone around us.

Mercedes-Benz core values

The company is famous for basic values, which helps the company stay on track with its mission and vision statement. Our core values ​​include:

1. Passion

The company is very passionate about designing the best cars with designs that will amaze you. Powered by passion, these cars are equipped with top-of-the-line technology.

2. Respect

Mercedes-Benz believes in providing quality service with respect. Core values ​​enable employees to respect each other.

3. Integrity

Proactivity is the hallmark of successful, blue-chip companies. Mercedes-Benz embraces the idea of ​​providing integrity and promoting mutual respect and integrity in everything we do.

4. Discipline

Companies that do not practice discipline often have to face problems. Mercedes-Benz ensures that all operations are carried out with a high level of discipline.

5. Excellence

The luxury cars offered by Mercedes-Benz are truly the best of the best.

Keeping all of the company's values ​​in mind, it is clear that the company is very committed to providing the kind of service that its customers need and expect.

References and further information

  1. Mercedes-Benz, customer-specific services, Mercedes-Benz
  2. mercedes benz, community, mercedes benz
  3. Mercedes-Benz, our values ​​and culture, Mercedes-Benz
  4. Featured image by Victor Sutty

Please tell me what you think? Was this article interesting? Please share your thoughts and experiences in the comments section below.



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