McDonald's Mission Statement | Vision | Core Values ​​(2024 Analysis)

Did you know that?

McDonald's is the world's largest toy supplier. Don't forget the toy he gets at every fun meal.

McDonald's overview

McDonald's was founded in 1940 by two brothers, Richard and Maurice. What started as a barbecue stand in San Bernardino, California, has grown into one of the most valuable brands in the world. From America to Europe, Asia, Africa, and Latin America, “M” arch Located in major cities around the world. He is one of the most famous fast food chains around the world.

The fast food giant has focused on global expansion in recent years, closing 164 restaurants in the U.S. in 2020, leaving it with 13,682 stores in that market. McDonald's has added more than 500 restaurants around the world and opened 400 new restaurants in China.The current company is 39,198 restaurants worldwide. [1]

From 2017 to 2021, mcdonalds Average annual revenue is $19 billion to $21 billion. Its net profit is Growing steadily every year, from 2015 to 2019. In 2020, McDonald's innovatively introduced drive-thrus, ensuring success despite the challenges.

These drive-thrus generated 70% of the chain's overall sales. In its most recent quarter ending March 31, 2021, the fast food giant racked up $5.125 billion in revenue, an 8.7% increase year-over-year. [2]

With 80 years in the industry, both experienced and aspiring entrepreneurs can learn a thing or two from this global fast food powerhouse.To understand how McDonald's has dominated the industry for decades, analyze its mission and values. Here, we will analyze McDonald's mission and values ​​in detail.

McDonald's mission statement

mcdonalds mission statement teeth:

“A delicious and comforting moment that anyone can easily enjoy.”

What does McDonald's mission statement mean?

McDonald's mission statement highlights how the fast food giant feeds and nurtures communities. It consists of three main components.

1. Tasty food:

From breakfast to burgers, fries, desserts and chicken, McDonald's has something for everyone. We do not allow any compromise when it comes to the quality of our ingredients and ingredients.

McDonald's offers delicious food at affordable prices to satisfy everyone, regardless of their financial situation. Food critics think: Gastro Journey through the entire menu Find your favorite products and experience McDonald's. [3]

2. Create a pleasant experience:

McDonald's serves delicious food and creates memorable and pleasant moments and experiences for customers around the world. Each McDonald's store optimizes the customer experience by providing personalized services and products to meet the needs of consumers in the market.

For example, McDonald's Japan has been engaged in consumer digital activities for over 17 years to optimize and enhance the in-store experience for customers and build more business.

In 2020, the company began upgrading its mobile app to optimize the in-store customer experience. “Consumers found it faster, more convenient, and reduced the amount of stress and pressure associated with waiting in line during rush hour.'' said Raphael Mazoyer, vice president of digital marketing at McDonald's Japan. [4]

3. Easy for anyone:

McDonald's is the world's largest fast food chain, but the company provides a fun and safe environment for everyone. The company's practical management strategy ensures standardized operations across all stores worldwide.

No matter where they are in the United States, Europe, Africa, Asia or Latin America, customers can visit any McDonald's location and receive the same level of experience, quality and welcoming personality they know and love.

Develop the restaurant design and layout to optimize the customer experience, choosing convenient locations and opening hours for easy access for everyone.

In November 2020, McDonald's announced a new growth strategy to strengthen 3D (digital, delivery, and drive-thru). Enhance your mobile app, 25,000 drive-thru lanes worldwidegiving each customer easy access to delicious burgers, chicken, and coffee from around the world. [5]

McDonald's core values

mcdonalds basic values Define your brand and how you operate your business and restaurants. These values ​​determine the company's big and small decisions. These declare the company's commitment to its employees and customers. [6]

• serve: We put our customers and people first. The chain will begin piloting a program that offers personalized orders and transactions across all digital touchpoints at select restaurants in Phoenix, Arizona, ahead of a national rollout next year. “Customer demands for convenience, speed and ease will only continue to grow, and we're ready to meet them.We're taking steps to accelerate the incredible benefits of drive-thru'' said Mason Smoot, McDonald's Senior Vice President and CRO. [7]
• Includes: McDonald's welcomes everyone and is taking steps to increase the number of women and underrepresented groups in senior leadership positions.The company aims to increase the number of ethnic minorities Increase leadership roles by 6% to at least 35% by 2025. It also aims to add more women to its top ranks, increasing the number to at least 45% within five years. McDonald's is committed to inclusion and lives this core value across its operations around the world. [8]
• Honesty: Whether it's the environment, race, gender equality or inclusion, McDonald's always does the right thing. “Walk the Walk” is in the company’s DNA. Tesla is an advocate for the most vulnerable in society and acts with integrity. To ensure that everyone who works for Arches comes to work in a safe, respectful and inclusive workplace every day, we provide 'Speak Up' training to all of our staff worldwide. “McDonald's core values ​​are based on the value of integrity and, above all, we do the right thing. This includes choosing to speak out and challenge accepted practices by advocating for women.” said Reginald Miller, McDonald's Global Chief Diversity, Equity and Inclusion Officer. [9]
• community: As a good neighbor, McDonald's is committed to supporting members of our community through several initiatives. The company recognizes that younger generations are making the world a better place. We offer the HACER National Scholarship Program to help Hispanic students contribute to this change. McDonald's will receive awards in 2021 30 HACER scholarships valued between $5,000 and $100,000 and donate $1,000 to thousands of Hispanic students. The company also offers several scholarships aimed at various underprivileged groups in the local community. We give young people the opportunity to make a difference in their communities. [10]
• family: McDonald's cares about the well-being of children and families and strongly believes in:we will get better together” Since 1974, the company has supported Ronald McDonald House Charities (RMHC) to meet the urgent needs of families with sick children. In 2021, McDonald's stands behind RMHC and affirms its commitment to ensuring families are always together and have access to the care and resources they need.To realize this core value, McDonald's We will donate 2 cents from every Happy Meal sold from January to December 2021 to RMHC. [11]

References and further information