![](https://www.just-auto.com/wp-content/uploads/sites/30/2024/03/NissanARC-002-430x241.jpg)
Nissan Motor Co., Ltd. has launched a new three-year business plan, “The Arc,'' aimed at reducing operating costs and improving global competitiveness.
This new plan linked Nissan's next business transformation plan from fiscal year 2020 to fiscal year 2023 (ending March 31, 2024) with the company's long-term vision, Nissan Ambition 2030.
The company said it aims to increase global car sales by 1 million units by fiscal 2026 compared to fiscal 2023, raise operating profit margin to 6%, and increase shareholder returns by 30% through dividends and stock buybacks by then. Ta.
Over the next three years, Nissan plans to launch a new broad product offensive that includes increasing powertrain electrification, as well as introducing new technologies and new approaches to engineering and manufacturing to improve efficiency. was.
Over the next three years, 30 new models will be launched, 16 of which will be electrified, and a further 14 new internal combustion engine (ICE) models will be launched to “meet diversifying customer needs in markets with different paces of electrification. ”.
The company aims to launch 34 new electric models by 2030 and is expected to account for 40% of the global model mix by fiscal 2026 and 60% by fiscal 2026.
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The company aims to reduce the cost of future electric vehicles by 30% and achieve cost parity with ICE by 2030. The goal is to “renovate'' 60% of the ICE passenger car lineup by 2026.
Nissan also said it wants to expand cooperation with other global automakers, including alliance partners Renault and Mitsubishi Motors, to help improve global sales and profitability.
Nissan President and CEO Makoto Uchida said in a statement: This demonstrates our continued progress and ability to successfully navigate changing market conditions. This plan will enable us to drive value and competitiveness even faster. In the face of extreme market volatility, [we re] We will take decisive action on the new plan to ensure sustainable growth and profitability. ”
Overall, the Arc plan paves the way for the transition to electric vehicles and promises long-term profitability supported by “smart partnerships, EV competitiveness, differentiated innovation, and new revenue streams.” Designed to achieve high growth.
Main goals by the end of 2026
In the Americas, Nissan aimed to increase sales by 330,000 units by 2026 and invest US$200 million in a new “integrated customer experience” in the United States. The plan was to launch seven new models in the United States and Canada. In the United States, the plan was to “refresh” 78% of its passenger fleet and launch e-Power and plug-in hybrid versions.
Nissan aimed to refresh 73% of its models in China by 2026 and launch eight new energy vehicles (NEVs), including four Nissan-branded models. The company aims to increase sales from approximately 800,000 units in 2023 to 1 million units by fiscal 2026. The company also plans to start exporting 100,000 units per year by 2025 while continuing to optimize production capacity with a local joint venture.
In Japan, Nissan plans to renew 80% of its passenger cars by 2026, which will include the introduction of five new models. The goal is to achieve a 70% electrification rate for passenger cars and increase annual sales from 90,000 to 600,000 units.
Nissan aims to sell 300,000 units in Europe, India, the Middle East, Africa and Oceania by fiscal 2026. In Europe, the plan was to launch six new models by fiscal 2026 and achieve a 40% electrification sales ratio for passenger cars. The plan was to launch three new models in India and make it an export base with a target of 100,000 units per year.
By 2026, five new models, including a one-ton pickup truck and a battery-powered C-segment crossover, will be launched in the Middle East, three in Africa and two in Oceania.