CASE is changing the concept of the automobile industry*3 Through technological innovations such as these, the Toyota Group will be reborn to bring smiles and happiness to people around the world through a variety of mobility services. To achieve this goal, the Toyota Group has formulated a common vision based on Chairman Toyoda's strong determination that all group employees move towards the future with a common perspective and values. The announcement was originally scheduled to be made on February 14, the birthday of founder Sakichi Toyoda, but the announcement was brought forward in light of recent misconduct at group companies.
In presenting the new vision, Chairman Toyoda said the following.
“What I need to do now is show the direction the group should take and create a place for the next generation to return to when they are lost.In other words, I need to show them the group's vision.The Toyota Group's origins are To create something that makes many people happy, in other words, to “invent together.'' Based on this vision, we will build a culture in which we can convey our feelings of gratitude to each and every one of us by having a spirit of invention within ourselves, thinking about others, honing our skills, and continuing to create the right things. Masu. Today, at the Toyota Commemorative Museum of Industry and Technology, which can be considered our starting point, we vowed to lead the transformation of the Toyota Group as leaders. We appreciate your continued support. ”
The history of the Toyota Group begins in 1890, when Sakichi Toyoda invented the Toyota Wooden Handloom and later founded Toyota Shoten. These efforts were born out of Sakichi's desire to make his mother's life easier. The Toyota Group's true origins lie in its passion for invention, caring for people, learning, honing technology, creating things, and making people smile. Since then, our group has grown with the mission of making people smile and contributing to society through manufacturing and invention. In the 1930s, Kiichiro Toyoda founded Toyota Motor Corporation with the aim of shifting the Toyota group's focus from textiles to the automobile industry. He thought, “We must not only make cars, but also create a Japanese automobile industry using Japanese ideas and technology.'' Together with many partners in the parts, steel, rubber and electronics sectors, he laid the foundations for today's automotive industry.
Based on this history, Chairman Toyoda concluded his presentation on the group vision with the following words.
“Let's inherit the aspirations of our predecessors and bring smiles to people around the world with our mobility business at the core. Let's create a future where children can dream more freely and richly.” The Toyota Group, the path we should take together Let's think about it. ”
