We truly live in the golden age of email newsletters. People write about just about every topic imaginable, including many subjects related to business. These publications are a great way to stay on top of business trends and gain insight on how to succeed as an entrepreneur. But with seemingly endless options, how do you know which newsletters are worth your time?
I'll help you. Below you'll find some of our favorite lesser-known business newsletters that offer high-quality content in specialized areas such as marketing strategy and tax advice. Our list is missing some big names like Morning Brew and The Hustle. These are great options for people who only have a few minutes to skim through the day's top headlines, but they're general public publications aimed at people who are managing or building a business. Not.
Small business owners are more likely to benefit from subscribing to a daily or weekly (or monthly) newsletter aimed at everyday entrepreneurs rather than Fortune 500 CEOs. Get smarter in business in 2024 by adding these publications to your inbox.
1. Marketing Millennials
This marketing-focused newsletter by Daniel Murray is part of the Workweek content collection. Millennial marketing Contains “zero BS” and “unfiltered” conversations with thought leaders in the marketing industry. Conversation topics include building a profitable newsletter business and creating effective his TikTok videos. I love Daniel's focus on storytelling with guests and generating actionable insights that business owners can apply to their own marketing efforts.
4. Big ideas for small businesses
While many newsletters focus on big topics like business strategy and branding, Barbara Weltman delves into the valuable niche of tax savings.of Big ideas for small businesses The newsletter is published monthly and includes articles such as “Writing Off Losses from Business Disasters and Disasters” and “Tax Return Rewards and Penalties for Being a Pass-Through Owner.” Although the content may not be as trendy as other publications, he highly recommends Weltman's newsletter as a resource for small business owners who need to navigate the complexities of the U.S. tax system. In addition, Weltman has a daily send-up called “Idea of the Day,” in which he provides a concise paragraph or two on his topics of business you should know about.
5. Growth is unhindered.
This weekly newsletter is brought to you by Kyle Poyar, an operating partner at venture capitalist firm OpenView. Mr. Poyal's day-to-day job includes helping his firm's portfolio companies grow. slow growth You can see his method for free. This newsletter explores the “strategy behind fast-growing startups” with detailed case studies. As the name suggests, Growth Unhinged focuses on growing businesses through things like “product-led growth (PLG), pricing, and go-to-market strategies.” We especially like how Poyar uses pictures, GIFs, and emojis to illustrate his points.
6. Kevan Lee
That person, Kevan Lee, is vice president of marketing at Oyster and also teaches marketing at Boise State University. In his self-titled weekly newsletter, Kevan takes readers into the world of startup marketing and brand building through weekly playbooks, case studies, interviews, and trends.we notice Kevan Lee, a newsletter that covers the technical side of things. This is perfect for people who want to get a real education in marketing. The paid version of this publication also includes Kevan's playbook, channel strategy, and other tools. Similar to Poyer's Growth Unhinged, Lee uses attractive images to make the newsletter easier to understand.
7. Bootstrapped Founders
bootstrapped founder Starting and growing a small business is important even when you're working full time. This newsletter is written by his Arvid Kahl, author of the following books: From zero to sales Founder of FeedbackPanda. Karl places particular emphasis on building and monetizing his audience, as well as the idea of ”building in the public sphere” to enhance his professional reputation. He likes that Bootstrapped Founder offers helpful tips for entrepreneurs looking to make their entrepreneurial dreams come true without needing deep pockets or huge amounts of capital.
9. 5 Things Worth Sharing
This newsletter is brought to you by podcast host Amy Guth. Crain's Chicago operations He is also a radio host on WGN. As the name suggests, each edition consists of his five items worth sharing. These usually focus on “media and culture subjects,” but many of the stories revolve around offbeat business topics. For example, recent issues explored “male defaults in the workplace” and “the possible link between vampires in pop culture and economic uncertainty.” This is definitely a unique newsletter and even a quick read can provoke some interesting thoughts. There's a reason Gus sums up his archive this way: “Everything, okay?”
10. Satpost
Chun Fan writes: sat post (a portmanteau of “Saturday” and “sh*tpost”), a roundup of this week's best memes and tweets. Mr. Huang, who rose to fame on his Twitter with his witty and engaging threads, is known for breaking down his stories into bite-sized pieces of fascinating business. We find his newsletters incredibly easy to read, just like his tweets, and dare we say, totally addictive. Topics include “Why is LinkedIn so annoying?” and “MrBeast's $1.5 Billion YouTube Empire.” Subscribe and learn new things in a well-written and engaging format.
11. Not boring
A business newsletter that calls itself “not boring” certainly sounds promising. Author Packy McCormick definitely delivers on that promise. This publication covers emerging business trends and strategies, with a special emphasis on cutting-edge technology.Some topics covered in not boring Includes Web3, carbon removal, nanotechnology, and generative AI. The newsletter is published two days a week, one focused on long-form essays and the other consisting of sponsored or guest posts. [Learn how to reduce your business’s carbon footprint.]
12. Young Money
This featured newsletter is written by Jack Raines, a student at Columbia Business School. He quit his first job because, in his words, “I got bored looking at spreadsheets for eight hours a day.” Today, Raines spends his free time backpacking around the world and writing. Like the author's life, young money We jump from topic to topic, but the focus is on financial advice and motivation. I enjoy Jack's engaging writing style and unique perspective on current events.
The first quarter of the year is the perfect time to declutter your inbox and narrow down your reading list to the newsletters that truly impact your life. What kind of emails are likely to be sent as spam? And which ones are must-reads when focusing on your entrepreneurial endeavors? Consider which one best matches your seasonal needs and join our mailing list. He could subscribe to all 12 first and see which one he liked best after a few weeks. Just like in business, trial and error can sometimes pay off.
