From kickoff to the final whistle, it's all thanks to American companies. Explore the surprising impact of business on the Super Bowl stage, making it more than just a game, it's an experience.
Please fill in: When the Big Game kicks off in Las Vegas on February 11, countless businesses across the country will be in full swing, delivering memorable fan experiences to millions of Americans across the country.
- 77%: Percentage of Americans, National Retail Federation (NRF) Estimate All eyes are on Super Bowl LVIII.
of Estimated NRF Total spending by U.S. consumers is expected to reach approximately $17.3 billion, 80% of which will be spent on food and beverages.this is increase From 2023, it will be close to $1 billion.
- $86.04: Average amount NRF Estimate Households spend on a variety of game-day necessities, including food and beverages, broadcast costs, furniture, team apparel and accessories, and decorations.
Impact on Las Vegas and Clark County
Big games are always a boon for the local host region. Super Bowl LVIII is estimated to bring an additional 150,000 people to the city, in addition to the 300,000 people who visit Las Vegas to watch the Super Bowl each year.
While the full economic impact of the game will take time to be felt in Las Vegas, the impact of the first Super Bowl in Glendale, Ariz., will reflect what the area's business community will gain from hosting the event. It shows.
- $1.3 billion: Total economic activity or gross product of Arizona.
- $91 million: The hotel had 90% occupancy and generated more than $91 million in room revenue over Super Bowl weekend.
- 200,000: Passengers flying through Sky Harbor International Airport on the Monday after the Super Bowl made it the busiest day in the airport's history.
Impact on communities across the country
The impact of this game extends far beyond Las Vegas and Clark County. Across the country, local stores are selling fan merchandise, bars are working with distributors to plan beer sales, grocery stores are putting up eye-catching displays of chips and sodas, and restaurants are offering dine-in options. and a special menu for take-out customers.
- According to the beer wholesale associationThe Super Bowl drives beer sales about 20% above the national average, and retailers in San Francisco and Kansas City can expect beer sales to increase by 10% to 20% as fans cheer on their teams.
- National Restaurant Association estimates that 67% of Americans watch the game from home, and 59% of those who watch from home order takeout for the game.
- FMI – Food Industry Association In Nevada alone, the food industry accounts for 385,000 jobs, $20 billion in wages and $9.7 billion in taxes, he told the chamber.
What Americans consume: The National Restaurant Association tells the Chamber of Commerce that wings, pizza, salsas, dips and spreads are the top menu items at this year's Super Bowl parties, compared to burgers and barbecue in years past.
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“Whether it's Alaska or Las Vegas, the Super Bowl is one of the least profitable industries, but it's going to be a huge revenue driver for one of the most important industries for every community,” said Sean Kennedy. Executive Vice President of Public Affairs, National Restaurant Association;
- 11.2 million: Pounds of potato chips consumed during the game
Why it's important: All of this means increased economic activity for local businesses and a great experience for fans, whether it's tuning in to cheer on one of the competing teams, watching the halftime show, or joining in on the excitement. It leads to
Conclusion: The Super Bowl is a quintessentially American event, brought to fans across the country by American businesses.
About the author
Rachel Ledbetter
Rachel Ledbetter is senior manager of communications and strategy at the U.S. Chamber of Commerce.
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