You need to get the word out about your products and services, but what's the best way to promote your business? Luckily, you have options. In addition to proven ways to drive business, the rise of social media has created a wealth of new marketing opportunities. Advertising is now easier and more affordable than ever. Learn more about how to promote your business with these digital marketing and social media tips.
1. Leverage local listings
Register your business with Google. These are the new Yellow Pages. This allows potential customers to easily find your company's location and business hours. Customers can also post reviews of your business. Setting up a Google My Business account increases your company's visibility in online searches and extends your reach with free forms of advertising.
2. Use social media
Over time, social media has gone from being a nice-to-have to a business necessity. These platforms allow you to proactively inform, engage, and engage your followers. Best of all, most social media sites allow you to set up a business account completely free of charge, making it one of the more affordable ways to promote your business. However, creating paid posts and other forms of social media advertising still requires investment.
3. Create engaging content
Content is the key to spreading brand awareness and connecting with your target audience. By creating engaging and informative content such as blogs, video tutorials, and infographics, you can demonstrate your industry expertise and build trust with your audience.
4. Optimize your website SEO
Search engine optimization (SEO) helps your website appear higher in Google's search rankings. Using relevant keywords throughout your business's web pages and blog posts will increase your site's chances of being found when people search for businesses like yours online. However, there is more to SEO than just using keywords. So it can be helpful to do some research online or find a book that outlines how to improve your site's performance on search engines. He may also consider hiring an SEO agency to help optimize the website.
5. Create a press release
When your business does something noteworthy or newsworthy, write a press release to send to local news outlets. These publications actively seek out interesting articles and often use press releases to develop their articles. This will give your business free publicity and distribution, allowing you to reach a wider audience.
6. Participate in online communities
One of the best ways to promote your business is to join industry-specific online communities. Focus on building connections with members by actively participating in conversations. You can build a reputation in your field by posting comments on relevant blogs or offering to write guest posts. This not only helps expand your network, but also increases the credibility of you and your business.
7. Use high-quality visuals
Visuals are key. Investing in high-quality visual content for your site and social media is a must. Many users rely on images to decide who to follow and what posts to engage with. Consider including photos and videos of your products, services, facilities, and staff.
8. Pay for advertising
If you want to expand your reach faster, purchasing ad space is a great option. Some of the most popular paid advertising methods include:
- TV and radio advertising: This traditional form of advertising is expensive, but has a wider reach than other methods.
- Promoted social media posts: You can pay to turn your business' social media posts into advertisements. This method allows you to choose your target audience, location, and time period for your ad to run.
- Pay-per-click advertising: With this model, you pay every time someone clicks on your ad. Search engines such as Google offer this service by displaying ads at the top of the results page for selected keywords.
9. Participate in local and community events
If you operate as a local business, attending events virtually or in-person where your target audience will be attending is a great way to build connections. Meet fellow business owners and potential customers while promoting your business up close and personal.
10. Opening a store at an exhibition
Trade shows bring together buyers and sellers from niche industries and give you access to genuine potential customers. Exhibiting at trade shows can be expensive, but many companies experience a great return on investment. Collect contact information while attending the show and email him after the event to notify you about his marketing efforts.
11. Host a workshop or webinar
Teaching can help you gain exposure and establish yourself as an authority in your field. Consider holding workshops and presentations online or in person, especially if your business involves specialized skills or technical information. You have the opportunity to provide valuable knowledge to potential customers, make contacts within your industry, and collect contact information from attendees.
12. Offer discounted or free products/services
Introductory discounts and free trials attract new customers by providing incentives for interest. You can also encourage referrals by offering your customers deals to share. Free samples and trials, on the other hand, give potential customers the opportunity to try out your product or service without a financial commitment. This builds trust and allows your work to speak for itself.
Invest in your dreams and drive your business forward. Each of these tips is effective on its own, but they're even more powerful when combined. Talk to a business banking expert to learn how a business banking account can help your business reach its full potential.
For informational/educational purposes only: The views expressed in this article may differ from those of other JPMorgan Chase employees or departments. The views and strategies expressed may not be suitable for everyone and are not intended as specific advice/recommendations for any individual. You should carefully consider your needs and objectives and consult an appropriate professional before making a decision. Forecasts and past performance are not guarantees of future results.
JPMorgan Chase Bank, member NA FDIC. Equal Opportunity Lender, ©2022 JPMorgan Chase & Co.
