Updated October 30, 2023 at 9:00 AM PT:
We are expanding the availability of Instagram and Facebook Meta Verified for Business to Australia and Canada.
Updated October 2, 2023 at 9:10am PT:
We're starting to test Meta Verified for businesses on Instagram and Facebook in New Zealand.
Original publication date is September 19, 2023 at 10:45 PM PT.
Earlier this year, we introduced Meta Verified for Creator, a subscription bundle that makes it easier for creators to establish a presence on Instagram and Facebook. Today at Meta's Conversations Conference in Mumbai, Mark Zuckerberg announced that Meta Verified will soon expand to businesses on his Instagram, Facebook, and WhatsApp.
We will begin testing with Instagram and Facebook businesses in select countries in the coming weeks, and will expand to WhatsApp businesses in the future.
Meta Verified is built to help businesses more easily stand out on our app and build customer trust, including letting customers know they're chatting with the right company. Businesses can choose to subscribe to one subscription in a single app or to a bundled subscription spanning Instagram, Facebook, and in the future WhatsApp. A monthly subscription gives businesses access to a toolkit of subscribed Facebook pages, Instagram professional accounts, or WhatsApp phone numbers. Includes:
- Verified Badge to prove your business is authentic and authentic¹
- Proactive impersonation monitoring enhances brand protection
- Helps you access support and troubleshoot issues with your account²
- New ways to discover:
- On Instagram and Facebook, your subscribers will be featured as meta-verified businesses. This includes appearing at or near the top of search results and as a recommended verified business to follow in your feed.
- WhatsApp Business subscribers get additional premium features, including the ability to create custom WhatsApp pages that are easily found through web searches, and multi-device with chat assignment support to allow multiple employees to respond to customers. are available.
The Meta Verified Business subscription complements the existing free and paid tools available to businesses in our apps today. We start with a subscription feature that helps small businesses achieve what they want most on the platform: establish their brand and be discovered by new customers. Based on what we learned from our initial testing, we continue to evolve our business offering to deliver even more value to businesses of all sizes, including more tools to help people easily find and engage with verified businesses on our app. Masu.
Meta Verified Business subscriptions will be available for purchase on Instagram and Facebook in select countries in the coming weeks. Monthly subscriptions start at $21.99 per month for each Facebook Page or Instagram account, or $34.99 per month for both..Four WhatsApp plans to start testing it in the future for small businesses using the WhatsApp Business app, before rolling out Meta Verified to businesses on the WhatsApp Business platform..Five
Build safety from the beginning
Like our services for creators, Meta Verified for Enterprises was built with safety in mind from the beginning. We want businesses to feel confident that their brands are protected on our apps, and that the verified businesses people interact with and send messages to are legitimate. That's what I think. That's why we've built a multi-step verification process and various checks into Meta Verified before, during and after a company subscribes. For Instagram and Facebook subscriptions:
- Businesses must meet eligibility requirements, including minimum age of business account and selected Facebook page/Instagram account, minimum page/account activity, and must have 2Fac enabled.
- Business information must be verified and applicants must confirm their connection to the business via phone number, email, domain verification, or other methods.6
- Your subscription includes proactive business impersonation monitoring.
Learn more about meta-authentication for business here.
