People tend to prefer candles that not only have a nice scent, but also have an eye-catching design. You don't have to be a graphic designer to create simple, elegant designs for candles using Adobe Photoshop or Canva. If you're interested in a more complex design or want to outsource it to a professional, you can use Creative Market, Fiverr, or Upwork to hire professional creators to do your design for you.
Source product material
The next step is to find the material for your product. Containers for candles can be found through bulk item suppliers such as Alibaba. Additionally, if you want to use things like mason jars or decorative glasses, check out your local restaurant wholesaler. Finally, using recycled materials such as wine bottles or jam jars can be visually appealing.
There are many different types of wax that can be used in candles, including paraffin, soy wax, beeswax, and granular wax. Make a few trial samples with your wax of choice and see if you get the scent you want. Your candle wax supplier will likely be able to advise you on the best wicks, dyes, and scents for your candle wax.
Source packaging
Shipping costs are typically the biggest cost for small businesses. When planning your shipment, you'll need to consider things like speed, cost, and the type of material you'll use to surround your candles to keep them safe during transit. Using recycled materials may appeal to your target audience of conscious consumers, but you should price your candles accordingly.
design a label
If you choose to design your own logo using Adobe InDesign, Photoshop, or Canva, you can do the same for your labels. It might be easier to create a standard label for candles with customizable sections to change the scent, size, and name of the candle. If you need a custom design for each scent, we recommend hiring a designer from the services listed above so you can focus on your product.
The label should include your company name, candle scent, size in fluid ounces, and any other details your customers might want to know. You may want to include where the candles are made, the type of wax, and your company website.
C&E Craft Co. is a great example of a candle company with simple designs that can be swapped out for new ideas, such as their “Smells Like David Rose” candle. These candles use character names to tap into existing fandom. The color and text will change. On the other hand, Bath & Body Works candles all have very different designs.
