I thought it would be interesting to watch people in ill-fitting suits discuss a half-baked advertising campaign, but it turns out it was actually the 18 series.
April 18, 2024 3:40 p.m.(Has been updated 4:02pm)

Since starting in 2005, apprentice gave the British public some of the most reliable comedy material on television. But after 19 years, even a die-hard guy like me has to admit that it's time for the show to come to a clean end. Plus, I'm not alone. He's lost 1.2 million viewers since the last series, and with appetite clearly lukewarm for tonight's final episode, it looks like the public is going to give this show their time, whether they like it or not. is.
Each series features 18 arrogant entrepreneurs, with weekly challenges that challenge them to different bluffs with different undignified outcomes, creating a TV specialty that will make you want to scream at the screen. It became a great program. After the first few series, the show stopped pretending to be dealing with serious business and struck gold with the kind of recreational silliness that money can't buy. No producer, no matter how genius, could have given us such a legendary car crash as the 2012 English Fizz Challenge.
But the show's emotional roller coaster recently flattened out on a winding country road. In its heyday, apprentice It was funny in a fist-eating way, on a par with comedies like office or Alan Partridge. Now it's like scrolling through LinkedIn.
Tonight's final will see pie company owner Phil and gym bunny Rachel compete for the series' prize money, a £250,000 investment from Lord Sugar. If Rachel wins, it will be a repeat of the same for both Sugar and the viewers who watched Marnie Swindells win last year with a very similar mindset. If Phil wins, it will solidify rumors that his place in the finals was rigged (having lost all but one of the series' challenges). But luckily for him, no one cares.

I thought it would be interesting to watch people in ill-fitting suits discuss a half-baked advertising campaign, but it turns out it was actually the 18 series. This year, the mix of routine tasks and interchangeable contestants (although I did laugh myself out a few times at Noor's random grumpiness) felt especially predictable…ahhh , it's also a food issue. Oh, there's an event this week. This is what you need to buy everything on your list.
The clash of egos at the heart of every challenge is always fascinating, but it creates the same dynamic every time. Self-proclaimed “creatives” get hurt when their ideas aren't taken seriously. Conflicting visions eviscerate each other until what is left is barely recognizable as a “vision.” Fumbled pitches are still painful to watch, but they're rarely as deliciously self-deprecating as they once were, more like toe-stubbing than letting yourself fall.
None of the key elements of the show are any less interesting. What has changed is its intensity.i go along with it apprentice Watching deceived business grads watch their master plans disappear before their eyes – don't be sacrosanct, you too – yet in 2024… , the bastards become weaker and their egos less inflated. So it's not all that fun to watch them go down.
So what's behind this show's subtle but unmistakable downfall? Who's to blame for ruining my enjoyment? I think the reason is surprisingly simple. After all, it's been 19 years since the show started, and the contestants themselves are inevitably watching the show.
perhaps a victim of its own success, apprentice It is now too embedded in British culture to function properly. Like a group of tainted jurors, there is no entrepreneur in this country who has watched at least a few episodes and decided, as all viewers have, that they won't do the same thing. Them Fool if you have the chance. Now that they're given the chance, they still make the same mistakes (full vaccination is impossible; it takes a certain combination of seriousness and indifference to even sign up for a show in the first place), but they're not as dramatic. Not the point.
Given that the specific issues and overall structure of the show haven't changed in nearly 20 years, it might be no surprise that things have gotten stale. Like a relationship whose magic has weakened, apprentice He continues to act the same way he used to for years, but wonders why he doesn't feel the same anymore. I fear, as with any similar relationship, that it is too late to resuscitate. I will notify you of the time of death in advance. That means tonight at 10pm after the final.It was great, no you didn't do anything mistaken As such, the spark just went out. we are separated.