1. Ray
“To inspire, educate, and outfit a lifetime of outdoor adventure and responsibility.”
Recreational Equipment Incorporated (REI) is known not only for its quality outdoor products but also as stewards of the environment. The customer-centric co-op encapsulates its values and caters to its audience while also sharing what it sells.
2. American Express
“To become indispensable to our customers by providing differentiated products and services and helping them realize their aspirations.”
With a wide range of potential and current customers, American Express strives to make everyone feel included in the company's mission statement. No matter your income level, elite status, or dreams, we have products and services for everyone.
3. Etsy
“Putting connections between people at the center of commerce.”
Etsy aims to be less automated and more personalized. The global marketplace for creative products aims to offer unique items and services that buyers can't find anywhere else. Through its mission statement, the company speaks directly to consumers who seek personal experiences.
4. Audio chuck
“Creating top-quality content that drives advocacy and change.”
With thousands of podcasts to choose from, having a mission that goes beyond profit is a smart way to differentiate yourself. The audiochuck brand shares that we not only provide high-quality content, but also aim to make a difference in the world.
5. Life is Good
“Spreading the power of optimism.”
With its signature logo sprinkled across shirts and hats, Life is Good wants to make its purpose loud and clear. This simple phrase aims to spread positivity, as evidenced by its mission statement as well as the fun phrases and graphics that accompany its products.
6. Lego
“To inspire and develop the builders of tomorrow.”
With the simple concept of putting small bricks together to form a piece, Lego wants its customers to know that it understands what they want. Architecture is for everyone, and we continue to offer products that inspire the imagination of builders of all ages.
7. Dunkin' Donuts
“We strive to be the best for our customers and stay true to them, their tastes and their time. That's what drives America.”
Consistency is key, especially when it comes to food and drinks. Dunkin' knows how people want their products to taste and how quickly they need their coffee, and they've made it clear that they can be trusted on both counts.
8. Norwegian Cruise Line
“We offer an exceptional vacation experience delivered by passionate team members who are committed to world-class hospitality and innovation.”
When consumers invest in travel, they want to know they're getting enhanced services and extraordinary adventures. Norwegian Cruises' mission statement assures travelers that their NCL cruises will give you more bang for your buck and an experience like no other.
9. No Kid Hungry
“We believe every child in America needs and deserves a healthy diet to grow and thrive.”
No Kid Hungry is straightforward and to the point, which is exactly why its mission statement works so well. “Do they believe that every child has the right to access healthy food? Me too!” By speaking directly to people's beliefs, people are more likely to click the donate button. It will increase further.
10. Ted
“Spread ideas, foster community, and create impact.”
TED cleverly integrates several keywords that instantly draw people in and make them want to learn more about the company. This statement is for people who are curious to discover, connect with other like-minded people, and want to galvanize change.
11. Hartford
“Accept the achievements of humanity”
Through clever wordplay, the General Insurance Group establishes its business, both literally and figuratively. The Hartford wants its customers to achieve greatness and is here to support them through both service and loyalty.
12. Warby Parker
“To offer designer eyewear at innovative prices while leading a socially conscious business.”
Want cool glasses at an affordable price? Want to support socially conscious businesses? Warby Parker is a profitable company that strives to do good while providing quality products to its customers. A mission statement that encapsulates the company's desire to be a high-quality company checks both boxes.
13. IKEA
“To offer a wide range of well-designed, functional home furnishing products at low prices so that as many people as possible can afford them.”
IKEA's mission statement doesn't bother with lofty goals or hidden innuendo: it offers completely honest, transparent words that outline exactly what it does and who it does it for.
14. Honda
“Having a global perspective and striving to supply the highest quality products,
At the same time, we satisfy customers all over the world at reasonable prices. ”
Honda makes it clear that we are a global company with products for everyone, no matter where they live. We also understand that high quality doesn't necessarily mean high price, so we encourage you to consider this when looking for your next car.
15. LG Electronics
“We want to maintain our hard-earned reputation for adding value to consumers' lives.”
LG wants customers to know two things right away. That said, LG has a solid reputation and its products add value to your life. Sharing a mission statement that provides a bit of bragging rights and reassurance is a smart strategy for making your company stand out.
