The executive summary should mimic the sections found in your business plan. This is just a more concise version of the plan so readers can get a rough idea of what to expect.
Mission
State your company's mission statement and enter a few sentences about your company's purpose.
Company history and management
This section covers the basics, such as where the company is located, how long it has been in operation, who operates it, and their level of experience. Please note that this is an overview and will extend your management experience within the business plan itself. However, readers should use this section to understand the basics of company structure and who is running the company.
product or service
This section tells readers what the company's product or service is. Every company is doing something. Here, we explain exactly what we do and how we solve consumer problems.
market
This is an important section that summarizes the market size of your product or service. A business plan includes a complete market analysis. Here, I will write important points that show that there are consumers in the market who want your business, so you have the potential to grow your business.
competitive advantage
Here's a summary of what makes it better than its competitors. Identify the key strengths that lead consumers to choose you over others.
financial forecasting
Now estimate your sales forecast for the first few years of your business. You need at least one year's worth of forecasts, but if you can forecast that far ahead, it might be better to have three to five years' worth of forecasts.
Startup funding requirements
This shows how much it costs to get your company up and running. You can approach this as a first-year requirement, or if you have more expectations, you can consider your cost needs for two to three years.
