A good businessman is not one who expands his business rapidly. Rather, a good businessman is an individual who can plan for the future and expand his business. There is perhaps no more successful businessman in the world of golf than Greg Norman. Shark built a huge business empire after his golf career. He even stunned his executives when he told them his company's plans.
Norman began building his business from the ground up during his golf career. He believes that the success of the business is due to his faith, generational vision and future planning.
Greg Norman shocks executives with plans a century ahead
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In a 2015 interview with Sports Business Journal, the two-time major champion talked about his business. He talked about how he scaled his business to incredible heights and how his mindset helped him achieve it. But not everyone in his company knew how his business mind worked. And when Norman finally revealed it to them, they were stunned.
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The shark said he once went to a corporate retreat in Colorado where he told executives about himself. “12 Year Outlook” They were in awe of how far ahead Norman was thinking for the company. That's why they were stunned when Norman revealed his next idea to them. “200 Year Horizon” For the company.
They looked at Norman like a madman. “They looked at me like I was an idiot.” “200 years? Why go 200 years ahead?” he said. Norman looked at their shocked faces and said: “Why not?” he explained, “If I want to build lasting value for my brand, I want it to survive after I’m gone.”
Shark's vision inspired management
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The 20-time PGA Tour winner said his strategy was slowly becoming clearer to those involved. He added that because of the company's long-term vision, he began to understand that if they joined, their children could follow in their footsteps. Norman knew that expanding the company would require more than five or ten years of effort. “It’s a generation.” He said.
Norman understood their initial skepticism. “It's very difficult for people to think of a 12-year plan, let alone a 200-year plan.” But the shark was confident that his beliefs would prevail. He believed that planning just a few years into the future was not the best way to build a legacy.
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Do you think Norman's company will still be around in 200 years? And perhaps working on plans for another 200 years? Let us know in the comments below.