MyRepublic has launched a new logo that reflects its decade-long growth journey from a challenger brand to a mature industry leader. A logo change also represents a generational shift in an organization's brand and culture.
The new logo (pictured below right) features a modern design of the iconic rocket, boasting a professional, clean silhouette against the iconic purple brand color. By retaining trademark elements, MyRepublic seeks to maintain top-of-mind recognition and brand equity among consumers who are familiar with the brand's identity. The wordmark has also been improved with cleaner edges and more consistent lettering, making it easier to read whether viewed on a 50-inch display or a 5-inch smartphone.
Group CMO Ji Jing said: marketing interactive The new logo is being rolled out in stages, starting with our digital marketing assets, including our website, Google Ads, and social media. The renewal of the physical store will be implemented immediately until his February 28th. Super Union was involved in a brand refresh.
For the first time, the company is also introducing logos for its GAMER and Business sub-brands. The company said the increased consistency between MyRepublic's brands and sub-brands represents its commitment to providing a seamless, unified customer experience across its brands.
Mr. Ji explained that there is no better time for the company to introduce a new look and new purpose for continued growth over the next decade.
“It's been an incredible decade for MyRepublic. We've redefined broadband and mobile connectivity in the markets we operate, helping our customers discover what a truly modern connectivity experience looks like. To celebrate this milestone, we have some exciting benefits in store. We would like to thank everyone who has supported us on this journey.” added Mr. Gee.
When asked how they plan to do marketing going forward, they said they will continue to focus on a digital-first approach in all of their business, including marketing. MyRepublic also ensures that it remains human, relatable and relevant in its brand promise to its customers. We also plan to continue improving and expanding our services across broadband and mobile services to provide our customers with the best connectivity experience.
Last April, the company refreshed its brand, unveiling a new look and language that emphasizes its simplicity, customer-centricity and empathy. MyRepublic described this as the final milestone in its brand refresh journey.
Parallel to this brand refresh is a new business vision centered around two growth engines: services and platforms. As a result, Mr. Yap Yong-tek will be promoted from group MD to president. In his new role, Mr. Yap will oversee the entire business and operations of MyRepublic's services division, including its international expansion.
As a group, MyRepublic is driven by two growth engines that drive our global expansion. Services Engine is comprised of the brand's consumer and enterprise connectivity businesses, including broadband and mobile units, and has grown at a compound annual growth rate of 26% over the past four years. We currently have over 260,000 subscribers in Singapore, Australia and New Zealand, with similar performance and growth expected around the world.
Meanwhile, the company's Platform Engine is a carrier-to-telco business that leverages next-generation digital technologies to provide MyRepublic's cloud-based, proprietary software based on open standards to regional carriers.
For example, in 2019 Brunei mobile operator DST adopted MyRepublic's strategy of operating as a digital-first telco to reduce costs and improve efficiency. MyRepublic says that its customer-centric and innovation-oriented approach has also enabled DST to improve its sales, marketing and operational processes.
Malcolm Rodriguez, Group CEO of MyRepublic, said MyRepublic has been building a digital-first economy since its inception. “Over the past decade, we have reshaped the regional communications landscape with a disruptive and agile approach to business. Our communications solutions, including our business and operational support systems software products, We will future-proof our partners’ digital experiences and transform their operations, enabling them to offer more value-added services to their respective customers,” he added.
In August last year, the team strengthened its IR team by welcoming Jeannie Ong to the newly created role of Group Chief Investor Relations Officer. She will be responsible for establishing and maintaining strong relationships with investors and stakeholders with a view to taking MyRepublic to an IPO in the near future. Ong is also responsible for MyRepublic's corporate communications function.
Meanwhile, the company also made a name for itself in the soccer world by sponsoring Melbourne City FC as its exclusive official internet provider, marking its first-ever sponsorship deal with a soccer team. The MyRepublic logo is prominently displayed on the sleeves and back of the club's Liberty A-League jerseys and on the front of the A-League Men's Training His kit.
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