KPMG Qatar experts spoke at a recent webinar in Doha.
Doha: Only 29% of governments say they have a clear digital business vision and strategy. Furthermore, while governments around the world are not immune to digitalization, they should also focus on citizen-centricity and citizen-centricity by improving the digital environment of each country, experts from major consulting firm KPMG said at a conference held in Doha. said in a recent webinar.
In a webinar hosted by KPMG titled “How will digitalization impact the government sector?”, a panel of experts said that the COVID-19 situation has made digital interactions and digital services a necessity for each business. He emphasized that it has become a reality. The Qatari government has been investing in providing digital services to its citizens, expatriates and businesses for some time now. This resulted in several questions that the panelists addressed during the session, including the challenges facing further digitalization, how to improve user experience and increase engagement, and how to ensure successful implementation of digital initiatives.
The webinar was hosted by a panel of KPMG Qatar experts including Suhail Shaker, Digital and Innovation Advisory Director, Rania Al Wafai, Advisory Manager, and Devash Vijay, Advisory Manager.
Mr.Vijay said: “The digitalization of the government sector should focus on citizen and population centricity. The basic principle to achieve the above centricity is to increase productivity and eye optimization by improving the digital environment. is.”
Shaker added: “Different sectors of the economy were affected in different ways based on their preparedness, ability to cope, and business model.” Governments are not immune to either, and are part of the corporate and private sectors that are being hit just as hard as other governments. ”
The findings provided insight into how the global government sector is almost evenly divided between 'hard reset' and 'transform to re-emerge' approaches. While the Qatari government has established e-services platforms such as Hukoomi and Metrash, as well as digital platforms such as Mawared and Mersal, the Qatari government is “transforming to re-emerge” and offering more digital services. , had to adapt to a remote environment. Reduces the need for physical interaction between users and government. However, he added that digital transformation initiatives like TASMU will keep the company on track.
Al Wafai also reiterated that “the expectations of the people and the people towards the government are changing.” She led a segment of the webinar on improving citizen-centric experiences and shared some statistics. He found that 76% of human and social services organizations consider a customer-centric strategy to be a top or top priority, but only 40% claim to deliver a customer experience that exceeds expectations, with no clear Only 29% of governments said they had a clear vision for digital business. strategy.
Overall, discussions during the event highlighted how the COVID-19 pandemic has re-emphasized the importance of the digital enterprise. The session concluded that government customers need to be aware of the impact and opportunities of new digital technologies such as automation, augmented reality, and mobile apps. Then, create scenarios for how your workforce may need to be restructured. When it comes to assurance and integrity, governments also need trust and the ability to achieve program outcomes. Additionally, cybersecurity and privacy are essential to government transformation. Because cybersecurity affects most, if not all, parts of an organization, the risks must be managed appropriately, the speakers added.
