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Zenni Optical has advanced its recently launched B2B platform by adding three customers as new partners. The platform, his Zenni Business, launched in September 2023 and currently welcomes Meta, US Vision, and PPG to its network, according to a news release.
“We are on a mission to raise awareness of eye health, revolutionize the prescription process, and optimize global operations and manufacturing,” said David Ting, Zenni's global chief technology officer and general manager. David Ting, Zenni's global chief technology officer and general manager. same. “
The online eyewear retailer's intention with Zenni Business is to challenge the eye care industry's high costs, level of innovation and limited customer access, according to a release. The platform is built on a vertically integrated business model that includes optical laboratory ownership, manufacturing and logistics, frame design, technology, and customer service.1
“We identified a strategic opportunity to revolutionize this industry, and the response to Zenni Business has been extremely positive,” said Brian Parsons, head of business development at Zenni Optical. “We found that a significant number of companies were looking for innovative products.''
Zenni Business partners will now be able to use the platform in a variety of ways based on our recent partnership with Zenni Optical. Meta partnered with the company in early 2023 to offer virtual reality prescription lens inserts for the Meta Quest 3 headset. This partnership was developed to help the 66% of American adults who require corrective eyewear. Additionally, Zenni will help maintain US Vision's e-commerce strategy and strengthen its omnichannel presence across 260 retail locations nationwide.1
“Our partnership with Zenni Business helps us achieve our long-standing mission of providing broad access to premium eyewear to all customers, regardless of physical store proximity,” said Eric J. Bertrand said. vision. “Zenni's top-tier e-commerce experience provides the digital infrastructure that allows us to quickly and easily scale our services.”
Additionally, Zenni worked with PPG to create a customized shopping experience for its employees. This requires ANSI Z87.1 safety glasses to access. After launching the pilot program, this shopping experience is now available in more than 200 locations.1
By driving these partnerships through Zenni Business, partners will receive an e-commerce platform, digital marketing solutions aimed at increasing conversion rates and creating customer loyalty, comprehensive manufacturing through Zenni Optical labs, and corporate benefits. You will have access to the program.1
Correction: The news release referenced in this article has been amended to remove Molina Healthcare from the Zenni business partner list. The article was amended to reflect this change at 2:00 PM on March 13, 2024.
reference:
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Zenni Optical announces “Zenni Business” customers. Zenni Optical. news release. Published March 4, 2024. Accessed March 13, 2024.
